When you assemble 2,500 (is that all of us?) or so of the world’s leading corporate sustainability and brand innovation folks for a week, one expects the unexpected. Sustainable Brands 2014 in San Diego last week lived up to (un)expectations. Prior to the conference, our colleagues at HP got in touch with GlobeScan’s James Morris and Eric Whan with an exciting idea in hand. The plan was to teleport a seven-by-seven metre glass house into the centre of the main exhibition, dining and … “Living Progress at Sustainable Brands”
Standard Chartered survey of 5,000 middle-class consumers across five emerging markets London, 2 June 2014 Download the Report (PDF) Emerging market consumers are confident about economic growth, highly optimistic about their personal prosperity, and have clear aspirations for spending their newly created wealth, finds a new independent study commissioned by Standard Chartered. The study of 5,000 affluent and emerging affluent consumers across five of Standard Chartered’s key markets – Indonesia, India, Nigeria, Ghana and Kenya – offers new insight … “The New Emerging Market Consumer – Confident, Aspirational and Ready to Spend”
Sometimes you have to go see for yourself. GlobeScan and BBMG first published our “Aspirationals” consumer market framework in 2012, in which style and status seeking consumers are shown to have widely adopted paradigm-shifting intentions that collaboratively embrace sustainable brands and socio-environmental equity. Since then, many of our colleagues in global B2C enterprises have enthused about its potential to unite the sustainability agenda with their marketing and product innovation powerhouses by which they are usually dwarfed internally. From higher altitudes, … “Competitive Conformity: The Aspirationals in Southeast Asia”
Originally published for K Magazine, GlobeScan CEO, Christophe Guibeleguiet, takes a look at how Asian consumer attitudes to business in society are changing and the need for companies to balance opportunity with responsibility. Divided into a 3-part blog series, our first post looked at trust, optimism, and extending corporate leadership in Asia, our second on health and safety issues, while this post will look at the rise of ‘Aspirational’ consumers. In the first part of this blog series, we looked at the growing trust … “Redefining Sustainability in Asia: Rise of ‘Aspirational’ Consumers”
Our 2014 predictions blog identifies seven key trends that we think will have particular impact across the sustainability, reputation, brand nexus. We share our forecasts for key consumer and stakeholder trends, examine the challenges that these represent to business, and anticipate how organizations are likely to respond. 1. Social inequality a rising concern. Evidence from GlobeScan’s stakeholder and consumer surveys supports the notion that social and economic inequality will be key issues of global concern this year. We will continue … “Our 2014 Predictions for the Nexus of Reputation, Brand and Sustainability”
In a recent blog post, we used Greendex Survey data to show that those who do not experience the negative effects of climate change are also less likely to choose a sustainable lifestyle. In this post we aim to further explore the factors that may be delaying people’s likelihood of making more sustainable purchases. In the final months of 2013, the Psychonomics Society hosted reputable philosophers and scientists to discuss the cognitive factors that underlie perceptions of human impact on climate … “How Perceived Disagreement on Climate Change is Impeding Sustainable Consumption”
The Greendex Survey, the result of a partnership between National Geographic and GlobeScan, is a global tracking study developed to quantify and monitor consumer attitudes toward environmentally sustainable consumption. In addition to providing a global perspective on behavioural trends across 17,000 consumers in 17 countries, the survey provides each respondent with their own “Greendex Score”, a calculation of their environmental footprint. As we gear up for the Greendex 2014, we decided to revisit some of our 2012 data to provide … “Out of sight, out of mind: How businesses can tackle future discounting to enable sustainable consumer behaviour”
This article was originally published on GreenBiz.com, as part of our Proof Points blog series. 5 December 2013 – To those of us seemingly surrounded by climate burnout and indifference, it is perhaps comforting that important places in the world are experiencing their first big wave of green consumerism. This is the picture that emerges from GlobeScan’s latest 20-country consumer poll that tracks climate concerns and low-carbon behavior. Results show low-carbon consumer behavior is surging in emerging economies such as China, India, Indonesia and Mexico. Asked … “Green Consumers Alive and Well, but Living in Emerging Economies”
Study finds largest consumer segment globally seeks style, status and sustainability NEW YORK CITY – 03 October 2013 – A new study by GlobeScan, SustainAbility, and BBMG confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, The 2013 Aspirational Consumer Index, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and … “2.5 Billion Aspirational Consumers Mark Shift in Sustainable Consumption”
With frustration at the lack of progress on sustainability being expressed from many quarters, who should we be expecting to drive change? Experts in sustainability tend to believe the impetus has to come from consumers: when asked about sustainability supply and demand dynamics earlier this year, only around one in four (23%) thought that society required a greater supply of regulations and options for consumers from companies and governments, while 41 percent thought that more consumer demand is required. Experts … “Governments, Businesses, and Consumers Look to Each Other to Drive Increased Sustainability”