As we did at the beginning of last year, we share our forecasts for key trends in 2015, examine the challenges that these present for business, and anticipate how organizations are likely to respond. This year, we asked four of our Directors – Femke de Man, Caroline Holme, James Morris and Eric Whan – to focus on a single trend they foresee manifesting in 2015. These themes were examined more fully in our January 15 webinar. Reputation: The Inner Game … “Trends on our Radar for 2015”
As we enter the final weeks of the year, we take a look at our forecast trends from this time last year. How have our seven predictions for 2014 panned out? 1. Inequality and vulnerability. We forecast increased global concern about inequality, which has been borne out in our Radar study of citizens around the world, as well as post-Davos conversations and the huge debate around Thomas Piketty’s book, Capital in the 21st Century. And Oxfam’s analysis shows the richest … “A Look Back at 2014 Predictions: GlobeScan’s Year in Review”
Segmenting the Market Using the 2014 Greendex Data This is the last in a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. Again, we draw on the Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Greendex Article Series Our first installation of the series described the “Moveable Masses” segment, largest of the five groups that … “Changing Food Habits: Immobilized Greendex Segment”
Harriet Lamb has been the CEO of Fairtrade International since 2012. As Executive Director in 2001-12, Harriet guided the Fairtrade Foundation through a period of staggering growth, with estimated sales of Fairtrade products in the UK growing from £30m to £1.3bn. GlobeScan Director Caroline Holme recently interviewed Harriet to gain insight on the value Fairtrade puts on stakeholder intelligence to help build recognized leadership in an uncertain world. Fairtrade is different from our non-profit and corporate clients in that you sit … “Recognizing Leaders: Harriet Lamb, Fairtrade International”
As Fairtrade celebrates its 20th anniversary this year, what does the future look like in the hands of the generation who have grown up with Fairtrade? Following on from our first blog on young consumers’ demand for sustainable products and their views on the future for Fairtrade, we switch focus now to look at young people’s expectations of business. The infographic below highlights some of the findings from our recent study with UK teenagers (aged 13-20 years old) focused on the role of companies in … “Generation Fairtrade: Bridging the Trust Gap”
Segmenting the Market Using the 2014 Greendex Data This is the third in a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. Again, we draw on the Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Our first installation of the series described the “Moveable Masses” segment, largest of the five groups that our analysis has … “Changing Food Habits: Conflicted Consumers Greendex Segment”
GlobeScan’s co-CEO, Chris Coulter, will moderate a lively discussion with a number of GlobeScan colleagues who will present our most insightful findings from 2014 to help us prepare for 2015. Femke de Man, Caroline Holme, James Morris, and Eric Whan will draw on our greatest insights from our ongoing public and stakeholder trends, as well as our custom work to help us understand challenges and opportunities for leadership in 2015, including how to rebuild trust, how to engage and mobilize consumers and stakeholders and … “Upcoming GlobeScan Radar Webinar: State of the World – Progress and Purpose”
It made the news, yet it wasn’t really news to those paying close attention. The world’s leading international body on climate change, United Nations offshoot the Intergovernmental Panel on Climate Change, recently proclaimed that human-induced warming of the climate system is unequivocal and increasingly likely to result in permanent damage. Specifically, the IPCC warned, “[C]ontinued emission of greenhouse gases will cause further warming and long-lasting changes in all components of the climate system, increasing the likelihood of severe, pervasive and irreversible impacts … “Companies Take Note: Consumers Trust Climate Change Warnings”
A few weeks ago I moderated a lively discussion with four thought leaders working on the front lines of business’ role in mobilizing action on climate change. Steve Howard (Chief Sustainability Officer at IKEA), Niall Dunne (Chief Sustainability Officer at BT), Paul Dickinson (Executive Chairman at CDP) and Edward Cameron (Director of Partnership Development and Research at BSR) each shared their views on the challenges and opportunities for business to play a more active role in engaging the public in … “Climate Change Mobilization – The Role for Business to Engage Consumers”
Segmenting the Market Using the 2014 Greendex Data This is the second in a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. We draw on our recently published Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Our first installation of the series described the “Moveable Masses” segment, largest of the five groups that our … “Changing Food Habits: Motivated Greens Greendex Segment”