The fashion industry has an incredibly complex and global supply chain. It is one of the largest polluters in the world, from manufacturing to the waste created at the end-of-life stage of old clothes and shoes in landfills. In an era of fast fashion it might seem like consumers don’t know or don’t want to know how their clothes are made, and often there is not a lot of information available at retail. I recently had the opportunity to speak … “Sustainable Fashion Drives Radical Transparency”
Move over Millennials. Meet the Aspirationals. In the Age of Uncertainty, how might we create brands of enduring value that are relevant to a new generation and resilient for a new world? BBMG and GlobeScan’s webinar from Thursday, October 29, highlighted findings and implications from our new global trends report “Five Human Aspirations and the Future of Brands.” Building on four years of global data from 22,000 consumers across 22 countries, learn how a new generation of Aspirational consumers is … “Webinar Recap: Five Human Aspirations & the Future of Brands”
Five Human Aspirations and the Future of Brands: findings from The 2015 Aspirationals Consumer Index – a BBMG/GlobeScan Study.
Join us and BSR for a special, public webinar on Wednesday, September 30th @ 11am New York / 8am San Francisco to launch the results of our seventh annual “State of Sustainable Business” survey, which provides a window into key trends in corporate practices and perspectives of leading companies on the successes and challenges in advancing sustainability. This year’s survey offers unique insights on how companies are implementing sustainability goals, strengthening business resilience, and contributing to global development and climate change agendas. We … “Upcoming Webinar: BSR/GlobeScan State of Sustainable Business Survey 2015”
Full Report by the National Geographic Society and GlobeScan
The Challenge of Confirmation Bias People tend to confirm their beliefs by seeking out information that aligns with how they see the world and disregard and devalue information that contradicts their view. This cognitive phenomenon, called the confirmation bias1, is an information processing error that causes the mind to become narrow and rigid in its awareness, creativity, and foresight. Combined with our inherent tendency to be overconfident in our estimates2 and excessively optimistic about outcomes3, this narrow frame of mind is … “Managing Confirmation Bias in Stakeholder Engagement”
Consumer engagement is now the primary focus of green marketing – harnessing the innate CSR values that most consumers have and creatively engaging them to actively purchase from brands and companies that have differentiated, positive CSR performance, write William Ratcliffe of Collected Conscience and Chris Coulter of GlobeScan in a recent article for WARC’s Admap magazine. This article outlines three best practice strategies for engaging with consumers on issues around sustainability and the environment, at a time when people have … “Consumer Engagement is Now the Primary Focus of Green Marketing”
It’s not shocking that research by National Geographic and GlobeScan shows that consumers care deeply about the food they eat and about how it is produced. More troubling is that most feel alienated from the food system. Just one in four consumers globally feel empowered to influence the way that food is produced, while only four in 10 say they have some influence as consumers over what food is available to them when shopping, according to GlobeScan and National Geographic’s latest … “Quantifying Global Interest in a Sustainable Food System”
Following on from our first and second blogs on young people’s expectations of business and their views on the future for Fairtrade, we take a look at teenagers who are willing to take action to spread the word and get involved in good causes. The infographic below highlights some of the findings from our recent study with UK teenagers (aged 13-20 years old) focused on the role of companies in society. Known as “Generation Fairtrade” – because they have grown up with … “Generation Fairtrade: Taking Action”
On Thursday, January 15, GlobeScan’s co-CEO, Chris Coulter, moderated a lively discussion with a number of GlobeScan colleagues who presented our most insightful findings from 2014 to help us prepare for 2015. Femke de Man, Caroline Holme, James Morris, and Eric Whan drew on our greatest insights from our ongoing public and stakeholder trends, as well as our custom work to help us understand challenges and opportunities for leadership in 2015, including how to rebuild trust, how to engage and mobilize consumers and stakeholders … “GlobeScan Webinar Recap: Viewpoints for Business in 2015 – Progress and Purpose”