A report on automotive sector intelligence, drawn from GlobeScan Radar’s 2013 study of global public attitudes towards business in society.
On Wednesday, June 25th, along with our partners at BBMG, we hosted a webcast titled:The Aspirationals: Shifting Sustainability from Obligation to Desire. We had a lively conversation in which Raphael Bemporad of BBMG, Chris Coulter of GlobeScan, and Jennifer Kho of The Guardian Sustainable Business explored the demographics, psychographics, key sustainability behaviors and brand preferences of the influential Aspirational consumer segment and outlined five ways to reach, engage and unleash the Aspirationals to drive business growth and positive social impact. Watch Full Recording … “Webinar Recap: The Aspirationals – Shifting Sustainability from Obligation to Desire”
Over the past two years, GlobeScan and its colleagues at BBMG have tracked the emergence of a market segment that is driving sustainability toward a tipping point. It is one where consumer motives are shifting away from obligation to do the right thing to desire to consume both differently and better. Choice frameworks are transitioning from “Or,” the trade-off model, to “And,” the co-benefit model. We call this important market segment the Aspirationals. In this edition of Proof Points, we ask which brands will be … “Why Companies Must Win the Trust of Aspirational Consumers”
When you assemble 2,500 (is that all of us?) or so of the world’s leading corporate sustainability and brand innovation folks for a week, one expects the unexpected. Sustainable Brands 2014 in San Diego last week lived up to (un)expectations. Prior to the conference, our colleagues at HP got in touch with GlobeScan’s James Morris and Eric Whan with an exciting idea in hand. The plan was to teleport a seven-by-seven metre glass house into the centre of the main exhibition, dining and … “Living Progress at Sustainable Brands”
How did we lose the room? This is the question facing the sustainability community as GlobeScan’s latest Radar data shows a decline in how serious the global public considers environmental issues to be. With ample scientific evidence to the contrary (see the latest IPCC report), how do we explain the decreasing public concern in environmental issues? And, on World Environment Day 2014, what does this mean for organisations trying to make headway on sustainability? GlobeScan’s recent Radar public opinion survey asked … “Enough of the Doom and Gloom: Amidst Declining Environmental Concern, Real Leadership is Needed to Re-Engage the Public”
In sustainability circles, the results of GlobeScan’s and SustainAbility’s just-released 2014 Sustainability Leaders Survey are not surprising. Unilever remains by far the most lauded company by our expert panel of respondents, with fully 33 percent singling it out from others. Taking a longer view, however, the report is notable in showing how thoroughly Unilever has captured the attention of sustainability professionals globally. It also documents how much has changed within the leadership landscape since GlobeScan and SustainAbility initiated this tracking program in 1997. Unilever … “Unilever Maintains Sustainability Leadership Amid Change”
On Wednesday, May 14th, along with our partners at SustainAbility, we hosted a webcast on our 20th anniversary survey: The 2014 GlobeScan/SustainAbility Sustainability Leaders Report. Presenters Chris Coulter, CEO of GlobeScan, and Chris Guenther, Research Director at SustainAbility had a lively conversation about which companies our 900+ experts believe are leading the sustainability agenda in 2014. For the fourth year in a row, and by the largest margin yet, Unilever is regarded as the number-one corporate sustainability leader, with 33 … “Webinar Recap: Results of our 20th anniversary GSS Leaders Survey”
14 May 2014 A just-released survey of expert stakeholders from business, government, NGOs, and academia across 87 countries shows that Unilever, Patagonia, Interface and M&S are viewed as leaders in corporate sustainability. For the fourth year in a row, and by the largest margin yet, Unilever is regarded as the number-one corporate sustainability leader, with 33 percent of expert respondents identifying the company (up 8 points from 2013) as a “leader in integrating sustainability into its business strategy.” Nearly one … “Global Experts Rank Unilever Number One for Sustainability Leadership in New Survey”
Following the release of the 2014 Aspirational Consumer Index, BBMG and GlobeScan today announced they will co-host a free webinar to help companies understand the latest data points and what they mean for driving growth and positive social impact by engaging Aspirational consumers. The webinar will feature Chris Coulter, CEO of GlobeScan, and Raphael Bemporad, co-founder and chief strategy officer of BBMG. Jennifer Kho, U.S. editor for The Guardian Sustainable Business, will moderate. Discovered in 2013, Aspirationals are a powerful new … “Webinar: The Aspirationals: Shifting Sustainability from Obligation to Desire”
National governments must lead the transition to sustainable development, our experts say. Yet the latest GlobeScan/SustainAbility Survey confirms what we all know: Governments are failing to deliver, resoundingly. What’s new about these latest findings is just how low the performance of national governments has fallen in the eyes of observers. Virtually none of our expert panel that was surveyed rates government performance as excellent, and just 3 percent give it a positive score of 4 out of 5. In the context of … “How Governments Fail to Lead on Sustainability”