For decades, well-meaning and erudite social scientists, marketers and their researchers, activists, and advertisers have all been searching for a magic wand. With just one wave, that wand would shift consumers’ choice calculus from socially and environmentally harmful decision making, to instinctive inclinations that would save the planet. They (and we count ourselves at GlobeScan among them) have thus far failed to find it. The reason why? The assumption that consumers would simply do the right thing if presented with morally “better” … “Five Reasons the Time Is Right to Help Consumers Live Healthy and Sustainable Lifestyles”
This is the decade for climate action, a decisive point where we need to take meaningful action to get climate change under control and get on track toward meeting the 1.5°C temperature goal of the Paris Agreement. Results from the newly released report by GlobeScan and SustainAbility, “The Climate Decade: Ten Years to Deliver the Paris Agreement” show that two-thirds (67%) of experts across 66 countries say that companies need to become carbon neutral by 2030 or sooner to remain competitive. … “Pressure is on for Companies to Rapidly Address Climate Change”
People in emerging markets are more optimistic about the future and the globalized economy, and are increasingly engaging in ethical consumerism GlobeScan’s research shows that there is a pronounced difference in optimism for the future between people in emerging economies, who tend to be much more hopeful, and those in the OECD countries, where fewer than half believe that future generations will enjoy a higher quality of life than we do today. People in China, India, Indonesia, and Saudi Arabia … “Global South Rising: A GlobeScan Insight Report”
Our February 18 webinar explored results from the latest edition of the GlobeScan / SustainAbility Survey (GSS), which evaluates progress on addressing climate change generally, and specifically on corporate action and leadership. GSS is one of the longest-running expert surveys on sustainability-related topics of its kind. In the 2020 Climate Survey we analyzed the viewpoints of over 550 global sustainability experts representing business, government, NGOs and academia across 47 countries on a range of questions including: Importance of various societal … “The 2020 Climate Survey: Evaluating Progress on Climate Change | Webinar”
A GlobeScan-SustainAbility Survey We are entering the climate decade. A ten year period where our collective actions will determine the kind of world our children and grandchildren will inherit. Since the launch of the Paris Climate Agreement in 2015, every two years GlobeScan and SustainAbility have asked global experts to assess progress towards reducing global greenhouse gas emissions. In the time since our first report was released in 2015, and second report in 2017, urgency has grown. The International Panel … “The Climate Decade: Ten Years to Deliver the Paris Agreement | Report”
2020 Survey of Sustainability Experts 11 February 2020 – Released today at the flagship GLOBE conference in Vancouver, findings of a new report “The Climate Decade: Ten Years to Deliver the Paris Agreement” by GlobeScan and SustainAbility, show that experts see the coming decade as crucial for companies to make significant progress on their emissions targets in order to remain competitive. Two-thirds (67%) of experts across 66 countries say that companies need to become carbon neutral by 2030 or sooner to … “To Remain Competitive Companies Must Become Carbon Neutral Within A Decade”
The Healthy & Sustainable Living study was designed and launched with a range of partners including GlobeScan, IKEA, P&G, PepsiCo, VF Corporation, Visa, Worldwide Brewing Alliance and WWF International to help companies better understand the barriers and enablers of living in a way that is good for people and the planet. The study surveyed 25,000 people across 25 countries to explore current understanding, concerns, expectations, and opportunities to support healthier and more sustainable lifestyles. GlobeScan is hosting a series of … “Healthy & Sustainable Living Webinars & Events”
A major survey of seafood consumers across seven countries in Europe, Asia, and North America has found widespread concern about the environmental and social impacts of food, with two thirds (63%) calling for “radical” or “significant” change to feed the world’s growing population. The survey of over 7,000 seafood consumers in Germany, France, The Netherlands, China, Japan, Canada and the USA was carried out by GlobeScan on behalf of the Aquaculture Stewardship Council (ASC) in summer 2019. While it found … “Two Thirds of Seafood Consumers Call For “Radical or Significant” Change to Feed Growing Population”
Radar is a global public opinion research program of evidence and insights that is a vital part of GlobeScan’s contribution to helping influential organizations understand material issues, societal trends and the expectations people have of them. In uncertain times, leadership organizations need to build trust with their stakeholders and society and better engage with their external context. Since 1997, GlobeScan Radar has explored questions such as how concerns about several economic, environmental and social issues are changing, how people’s preferences … “The Latest Trends That Will Shape 2020 and Beyond | Report”
The global population is becoming more informed and increasingly anxious about climate change, according to a new global climate action report from IKEA. The study of 31,000 people across 30 countries shows that despite recognising the collective need to do more, individuals feel disempowered and action is stagnating. The global study was conducted to understand how people think and feel about climate change, and what they are doing to address it in their daily lives. The Climate Action Report was released by Ingka Group, a strategic partner in … “More People Are Feeling Anxiety, Fear Over Climate Change, But Action Stagnates”