London, UK, 22 May 2019: A multi-country survey released today shows that a majority of shoppers are familiar with the FAIRTRADE Mark and believe it reflects their personal values. Consumers have trust in the Fairtrade Mark and closely associate it with providing fair prices, a living income and helping farmers to escape from poverty – attributes which are all crucial to building trust. Coffee is the most visible Fairtrade product across the eight countries surveyed, followed by bananas, chocolate and … “Consumers See Fairtrade as Reflection of Their Personal Values, Based on Fair Prices, Living Income and Improving Farmer Livelihoods”
GlobeScan is pleased to have recently completed a second comprehensive study of seafood consumers globally for The Marine Stewardship Council. We surveyed more than 25,000 consumers in 22 countries and found that a large majority of consumers are increasingly demanding independent verification of sustainability claims in supermarkets (72% this year compared to 68% in our first study in 2016). Key Findings from the 2018 Seafood Consumers Study: 70% of seafood consumers say that they would like to hear more from … “Seafood Consumers Want Less Pollution and More Fish in the Sea”
On May 31, GlobeScan and SC Johnson hosted an English/Spanish webinar, with a focus on Latin America, on how companies are raising the bar for transparency and why it matters. (See the recap of the Brazil-focused webinar from May 10 here) Chris Coulter, co-CEO of GlobeScan moderated the engaging conversation and shared his own insights from GlobeScan’s 20 years of global tracking on the sustainability agenda, and why fostering transparency is a defining characteristic of leadership. Kelly Semrau, Senior Vice President … “Webinar Recap | Making the Case for Building Trust Through Transparency (LatAm)”
GlobeScan and SC Johnson are delighted to invite you to a webinar on Thursday, May 31 at 9am CDT / 10am EST for an engaging conversation on how companies are raising the bar for transparency and why it matters. We’ll share with you insights from GlobeScan’s 20 years of global tracking on the sustainability agenda, with a focus on Latin America, and why fostering transparency is a defining characteristic of leadership. You’ll hear how SC Johnson – maker of trusted household products … “Upcoming Webinar | Making the Case for Building Trust Through Transparency (LatAm)”
On May 10, GlobeScan and SC Johnson hosted our first dual language webinar on how companies are raising the bar for transparency and why it matters. The lively discussion was moderated by Álvaro Almeida, Director, Brazil, GlobeScan. Chris Coulter, co-CEO of GlobeScan shared insights from GlobeScan’s 20 years of global tracking on the sustainability agenda, with a focus on Brazil, and why fostering transparency is a defining characteristic of leadership. Kelly Semrau, Senior Vice President – Global Corporate Affairs, Communication and … “Webinar Recap | Making the Case for Building Trust Through Transparency (Brazil)”
GlobeScan and SC Johnson are delighted to invite you to a webinar on Thursday, May 10 at 11am São Paulo / 10am New York for an engaging conversation on how companies are raising the bar for transparency and why it matters. We’ll share with you insights from GlobeScan’s 20 years of global tracking on the sustainability agenda, with a focus on Brazil, and why fostering transparency is a defining characteristic of leadership. You’ll hear how SC Johnson – maker of trusted household … “Upcoming Webinar | Making the Case for Building Trust Through Transparency (Brazil)”
New GlobeScan research for the Marine Stewardship Council has found that the majority of seafood consumers are engaged in the topic of ocean sustainability and believe brands and supermarkets should have their claims around sustainability independently verified. We recently hosted webinars in two different timezones to explore these findings and more from the world’s largest ever global analysis of attitudes to seafood consumption. Over 16,000 seafood consumers took part in this research, which ensured a statistically representative sample across 21 countries. … “Webinar Recap: How Can Independent Labelling Enhance Trust in Brands?”
Full report from a GlobeScan/Fairtrade Foundation survey of British consumers.
LONDON, UK – 17 August 2016 – A new survey, published today has revealed that the vast majority of British consumers believe it is the responsibility of businesses and the government to make food fair. The research shows 92% of shoppers said food companies should ensure food production is fair and sustainable, whilst 85% said they expected the government to take responsibility for this. Consumers also want the people who grow their food to be protected from unfair trade such as … “Shoppers Expect Business And Government To Make Food Fairer”
On behalf of the Marine Stewardship Council (MSC), GlobeScan has just released findings from a global analysis of attitudes to seafood consumption. Across 21 countries overall, the results show that sustainability is a key driver for seafood purchase globally. Seafood consumers consider sustainability to be more important than price and brand, with nearly three-quarters (72%) agreeing that in order to save the oceans, shoppers should only consume seafood from sustainable sources. Furthermore, consumers are positive that the MSC, and the fishers, retailers and … “Infographic: Seafood Consumers Put Sustainability Before Price And Brand”