On 23 November 2020 we hosted a webinar to discuss the growing popularity of plant-based products and the fast growing marketing introductions of plant-based meat and beverages. We drew from our global and Asia Pacific research conducted during the height of the COVID-19 pandemic showing that consumers around the world are willing to change their behavior to become healthier and more sustainable. The webinar explored GlobeScan’s Healthy & Sustainable Living study, which was designed and launched with a range of partners … “Webinar | Going Mainstream: Alternative Meat and Plant Based Drinks”
The 2020 Healthy & Sustainable Living study was designed and launched with a range of partners including CVS Health, IKEA, PepsiCo, Visa, and WWF International to help organizations better understand the mindsets of global consumers and what enables them or prevents them from living in a healthier and more sustainable way. The 27-market study was conducted in June 2020, in the midst of the COVID-19 pandemic. In total, 27,000 people took part in the global study that asked them about attitudes, … “Webinars | Healthy & Sustainable Living in a Global Pandemic”
October 7th, 2020: Just-released global public opinion research shows that people all around the world are willing to adopt more sustainable and healthy behaviours, but they do not know where to start. The 27-market study was conducted in June 2020, in the midst of the COVID-19 pandemic. In total, 27,000 people took part in the global study that asked them about attitudes, opinions, and behaviors linked to more sustainable and healthier lifestyles. The 2020 study was designed with a range … “Study Finds People Want to Make Healthy and Sustainable Living Choices but Do Not Know Where to Start”
Global business leaders have been focused on responding to one of the most sweeping set of crises in recent memory. Many leadership lessons will come out of COVID-19. These lessons will form the basis of significant organizational change and inform corporate planning for generations to come. For the time being, many questions remain for sustainability and public affairs / communications executives alike who are seeking to navigate a rapidly changing world: How are expectations toward the role of business shifting … “Global Insights to Help Navigate a Changing World”
One in three fear their favourite fish will be off the menu by 2040 High levels of concern for our oceans are driving a new wave of consumer activism, research for the Marine Stewardship Council reveals, as consumers increasingly ‘vote with their forks’ to safeguard our oceans. The largest survey of its kind involving more than 20,000 people across 23 countries, conducted by independent insights consultancy, GlobeScan, reveals that 6 in 10 seafood shoppers (58%) already made changes to the … “Concern for the Oceans Drives Consumers to ‘Vote with their Forks’ for Sustainable Seafood”
GlobeScan is continuing to give back to the environment by planting trees through its partnership with one of the largest tree planting organizations in North America, One Tree Planted. During 2019, 4 million trees were planted worldwide – more than 1.8 million in North America, 1.2 million in Africa, 465,000 in Asia, and 423,000 in Latin America. Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world’s terrestrial biodiversity. … “Planting with Purpose to Create a Forest Built on Stakeholder Research”
In the wake of COVID-19, many aspects of our daily lives may be forever altered. Emerging from this period in which our normal activities have experienced such a dramatic change with a ‘fresh start’ attitude could allow us to refocus our efforts on healthy and sustainable living. But to do so, we will require a shift in our collective mentality that recognizes the opportunities present in this tumultuous time and applies the lessons learned to less tangible, more long-term threats. … “Looking Ahead to GlobeScan’s 2020 Healthy and Sustainable Living Research Program”
Between the COVID-19 pandemic and Netflix’s hit series “Tiger King,” wildlife trade is occupying our collective psyche at a level never been seen before. The Chinese government has announced that it will crack down on illegal wildlife consumption and outlaw the trade of many species that desperately need an intervention such as this to flatten their own curve — the one that sees some animals’ numbers in the wild dropping to zero. The Vietnamese government has announced it soon will … “How COVID-19 Changes Perceptions of Trade in Wildlife”
April 22, 2020: GlobeScan is joining forces with CVS Health, IKEA, PepsiCo, Visa, Walmart, and WWF International among others to conduct its Healthy & Sustainable Living study to better understand how companies can inspire and enable healthy and sustainable living. Building on the 2019 launch of this ten-year insights program, the consumer research across 25 countries will help identify opportunities to close the wide gap between peoples’ desire to live more sustainably and to what extent brands are helping them … “Purpose-Driven Brands Partner to Identify Opportunities for Healthy, Sustainable Living with 25-Country Consumer Study”
Since their first hotel was established in 1957, the Hyatt Hotels Corporation has continued to grow. In 2020, Hyatt has over 100,000 employees worldwide servicing nearly 900 properties across 20 brands in 60 countries. As part of their corporate responsibility, Hyatt drives change across their value chain to help protect the environment, human rights and animal welfare, and to support inclusion and diversity. The Human Rights Campaign (HRC) has awarded the company a rating of 100 percent in the HRC … “Recognizing Leaders: Lucas Glanville, Hyatt Hotels”