Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. In a year like no other in recent memory , 2020 inspired and informed countless consumer research studies — the findings are largely shaped by what was top-of-mind for individuals during the COVID-19 crisis. Did sustainability concerns make the list? Explore this new interview, … “Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History”
Consumer Purchasing Behaviors: EU* vs USA “Extremely” and “Very Interested,” 2020 European and American consumers differ in their interest in sustainable shopping behavior. Europeans are more interested than Americans in some key sustainable consumption behaviors, including being keener on prioritizing durability, recycled materials, responsible brands, and third-party certification. Differences are largest in terms of third-party certifications, with fewer than half of US consumers expressing interest compared to nearly six in ten European consumers. Notes: * Includes: France, Germany, Italy, Spain, … “Insight of the Week: Consumer Purchasing Behaviors: EU vs USA”
IKEA Retail (Ingka Group) and GlobeScan hosted a webinar on 15 October 2020 to explore learnings from our research project on the state of equality in society, the home and at work across the world. In this webinar Peter List, Global Head of Equality, Diversity & Inclusion, IKEA and Caroline Holme, Senior Director, GlobeScan presented insights from our global expert and public opinion research. We also highlighted the next steps in the IKEA journey on equality. We were delighted to … “Webinar | Equality at Home and Work, with IKEA and GlobeScan”
October 7th, 2020: Just-released global public opinion research shows that people all around the world are willing to adopt more sustainable and healthy behaviours, but they do not know where to start. The 27-market study was conducted in June 2020, in the midst of the COVID-19 pandemic. In total, 27,000 people took part in the global study that asked them about attitudes, opinions, and behaviors linked to more sustainable and healthier lifestyles. The 2020 study was designed with a range … “Study Finds People Want to Make Healthy and Sustainable Living Choices but Do Not Know Where to Start”
In the midst of the COVID-19 pandemic and with a spotlight on inequality, expectations for companies are shifting. The current circumstances make for an important test of corporate purpose. In summer of 2020, GlobeScan partnered with the Test of Corporate Purpose (TCP) initiative, a project to assess how purpose-driven companies respond in a time of severe global crises and test if they truly “walk the talk” in delivering value for all stakeholders. This research also explored institutional priorities and performance … “Report: Stakeholders Rate Corporate Purpose in Time of Crisis”
As part of a new Global Corporate Affairs partnership, Oxford University and GlobeScan are working together to help senior executives and corporate affairs leaders around the world to develop the contribution and improve the impact of the corporate affairs function. In our inaugural Oxford-GlobeScan Global Corporate Affairs Survey 2020, we captured the views of Corporate Affairs Professionals on issues and themes of relevance to the function. Key research findings are summarized below. Most Pressing Global Risks to Business The most pressing … “Report: Delivering Enhanced Insights to Help Corporate Affairs Professionals Improve the Impact of the Corporate Affairs Function”
About the 2020 Sustainability Leaders Survey The 2020 Sustainability Leaders, a GlobeScan / SustainAbility Survey, asked over 700 experts representing business, government, NGOs and academia across 71 countries to evaluate the progress of the sustainability agenda and the companies and organizations experts perceive to be leaders since 1997. We also analyze expert views on which companies are considered to be leading on integrating sustainability into their business strategy, as well as which NGOs are making the largest contribution to advancing … “The 2020 GlobeScan / SustainAbility Leaders Survey | Report & Webinar”
Unilever, Patagonia, Ikea, Interface, and Natura &Co Most Recognized by Experts as Sustainability Leaders According to 2020 Leaders Survey: Four New Companies Join Ranking Experts also share views on the pandemic, suggesting long-term resilience depends on embedding sustainability and developing innovative new business models August 12th 2020 – Findings from the 2020 Leaders Survey by GlobeScan and SustainAbility show that Unilever, Patagonia, IKEA, Interface, and Natura &Co are again the most recognized leaders according to this annual global survey of … “The 2020 GlobeScan / SustainAbility Leaders Survey | Top Sustainability Leaders”
Business leaders are responding to one of the most sweeping crises in recent memory, calling for both empathy and action to guide people through uncertain times. News reports, social media and conversations with loved ones are inundated with information and stories about the impacts and effects of the coronavirus. While we continue to weather this storm, it is important we remember the planet and its population are facing other substantial challenges which simultaneously cry out for our attention. It is … “State of the Planet a Worrying Concern for Future Generations”
Global business leaders have been focused on responding to one of the most sweeping set of crises in recent memory. Many leadership lessons will come out of COVID-19. These lessons will form the basis of significant organizational change and inform corporate planning for generations to come. For the time being, many questions remain for sustainability and public affairs / communications executives alike who are seeking to navigate a rapidly changing world: How are expectations toward the role of business shifting … “Global Insights to Help Navigate a Changing World”