Our 2014 predictions blog identifies seven key trends that we think will have particular impact across the sustainability, reputation, brand nexus. We share our forecasts for key consumer and stakeholder trends, examine the challenges that these represent to business, and anticipate how organizations are likely to respond. 1. Social inequality a rising concern. Evidence from GlobeScan’s stakeholder and consumer surveys supports the notion that social and economic inequality will be key issues of global concern this year. We will continue … “Our 2014 Predictions for the Nexus of Reputation, Brand and Sustainability”
Dear Friends of GlobeScan, As we enter the 15th year of the 21st Century, the challenges facing global organizations in this volatile, uncertain and complex world are significant. Trust in business and government remains low, yet expectations for these institutions continue to grow, while the need to make greater progress in many economic, environmental and social issues has never been more acute. It is within this context that the success of many global companies, multilateral organizations and international NGOs will … “GlobeScan New Year’s Message”
A GlobeScan brief exploring best-practice solutions to common challenges of corporate reputation management.
We hope you have enjoyed this 6-part blog series exploring best-practice solutions to common challenges of corporate reputation management. As a complement to these blog postings, we have summarized the key points in a brief entitled Building Resilient Corporate Reputations: A GlobeScan Brief on Reputation Best Practice, which is available for download here. To wrap up this series, I’d like to discuss the importance of moving beyond the gathering of stakeholder intelligence to proactively engaging with stakeholders more deeply. This … “Moving from stakeholder intelligence to proactive engagement”
Last week, my colleague, Abbie Curtis, and I enjoyed a fantastic couple of days at Sustainable Brands London. Monday started with insights on declining trust in brands and the rise of feminine values, and Tuesday ended with lessons for intrapreneurs and how to be a successful change agent. There was an abundance of research, advice and case studies in between. I’ve just selected 3 lessons for organizations that are trying to cement their position as sustainable brands. These stood out … “3 Lessons for Brands from Sustainable Brands London 2013”
In my previous post, we looked at the importance of maximizing value by integrating intelligence streams, and developing an integrated framework that includes key indicators across primary research, secondary research, and media monitoring. The next goal for any corporate reputation strategy is to really go beyond the data and to apply the insights to drive better decision making. While regularly benchmarking and tracking a company’s reputation is a valuable exercise , the simple collection of data and monitoring of … “Are you converting data into true business intelligence?”
This article was originally published by Sustainable Brands on November 13, 2013 Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the … “Can Aspirationals Help Make Sustainable Consumption Cool?”
In my last post, I outlined the importance of gathering stakeholder intelligence from a wide diversity of audiences that can impact your reputation. The aim should be to capture the complexity of the company, starting with the most important markets and audiences, and scaling up over time. In this post, I want to talk about how to maximize value by integrating intelligence streams. With the massive popularity and impact of online and social media, companies need to frequently monitor how … “Are your intelligence streams integrated?”
Last night I attended a forum on Radical Collaboration, hosted by The Crowd. Here’s my perspective on how to build ‘open innovation’ with stakeholders, from what I heard in the great TED style talks, panel Q&A and our stimulating round table discussion: 1. Have a common goal. In her talk, Jenny Holdcroft (Policy Director at global union IndustriALL) explained that the success of the Bangladesh Accord depends on companies and unions working towards a common goal to transform the industry. In areas … “8 ways to build open innovation and collaboration with stakeholders”
Building upon the last post in this blog series on Building Resilient Corporate Reputations, we looked at the importance of an aligned organization. We also advocated using a customized approach to reputation management to ensure your company is asking the right questions to the right people. The next key step is for organizations to obtain a 360 degree perspective of their reputation, from people who know the organization well, but also from those who don’t. Many companies shortchange their reputation … “Is your reputation measurement system inclusive enough?”