Ola Lindell is the Commercial Director for Inter IKEA Centre Group A/S. He is responsible for the IKEA shopping centre concept, the IKEA brand, digital channels, and the offer to the consumer. Until 2013, Ola was Senior Manager, Marketing at Inter IKEA Systems BV, the worldwide franchisor of the IKEA Concept, responsible for marketing, the IKEA brand, IKEA catalogue and digital channel. GlobeScan Chairman Doug Miller recently interviewed Ola to gain insight on the value IKEA puts on stakeholder intelligence to … “Recognizing Leaders: Ola Lindell, IKEA”
Our most recent wave of public opinion research across 23 countries shows that 45 percent of consumers are unable or unwilling to name a socially responsible company. The top socially responsible brands that consumers do name include a range of global and national brands representing a range of sectors, as shown in the table below. When asked how they learned that these specific companies are leaders, consumers point primarily to personal experience, the media and advertising. These channels are seen as particularly … “What Responsible Company? Almost Half of Consumers Can’t Name One”
The need for corporate leadership has never been more acute. We are grappling with large scale global challenges – think climate change, social cohesion and economic inequality – that require a new type of leadership from truly global entities. Governments appear unwilling or unable to lead. Civil society, while highly engaged, does not have the scale or infrastructure to deliver the required change. Despite low levels of societal trust, all roads lead to more committed and effective leadership by business … “The Strategic Importance of Recognized Leadership”
GlobeScan partnered with BT to hold the second Better Future Forum at the start of July. The online dialogue hosted 300 sustainability and technology experts, from 29 countries, and provided a hotbed of discussion and rich insights. Our objective was to bring people from across the world together to determine the state of current thinking around “big data” and how this relates to sustainability and consumer behaviour change, with a view to moving the debate forward and crowdsourcing ideas for … “BT Better Future Forum: Collaborating on the Role of Data for Social Good”
GlobeScan Radar is a program of evidence and counsel that draws upon GlobeScan’s unique database of nearly twenty years of tracking of global (20-30 country) citizen and stakeholder perceptions around business and its role in society.
A report on supermarket sector intelligence, drawn from GlobeScan Radar’s 2013 study of global public attitudes towards business in society.
A report on telecommunications sector intelligence, drawn from GlobeScan Radar’s 2013 study of global public attitudes towards business in society.
A report on Mining sector intelligence, drawn from GlobeScan Radar’s 2013 study of global public attitudes towards business in society.
A report on Pharmaceutical sector intelligence, drawn from GlobeScan Radar’s 2013 study of global public attitudes towards business in society.
A report on IT sector intelligence, drawn from GlobeScan Radar’s 2013 study of global public attitudes towards business in society.