On Wednesday, February 11th we hosted a webcast titled: Risk & Reputation: Trends From Digital Analytics & Primary Research: A Data-Rich Conversation with GlobeScan and Polecat. Presenters Chris Coulter and Christophe Guibeleguiet, co-CEOs of GlobeScan, and Yasmin Crowther, Head of Strategic Research and Bronwyn Kunhardt, Managing Director at Polecat, took participants through a lively and evidence-rich discussion on corporate risk and reputation. Drawing on GlobeScan’s primary research (GlobeScan Radar) and Polecat’s digital analytics (MeaningMine), the webinar explored key trends in risk, issues and … “Webinar Recap: Risk & Reputation – Trends From Digital Analytics & Primary Research”
On Thursday, January 15, GlobeScan’s co-CEO, Chris Coulter, moderated a lively discussion with a number of GlobeScan colleagues who presented our most insightful findings from 2014 to help us prepare for 2015. Femke de Man, Caroline Holme, James Morris, and Eric Whan drew on our greatest insights from our ongoing public and stakeholder trends, as well as our custom work to help us understand challenges and opportunities for leadership in 2015, including how to rebuild trust, how to engage and mobilize consumers and stakeholders … “GlobeScan Webinar Recap: Viewpoints for Business in 2015 – Progress and Purpose”
As we did at the beginning of last year, we share our forecasts for key trends in 2015, examine the challenges that these present for business, and anticipate how organizations are likely to respond. This year, we asked four of our Directors – Femke de Man, Caroline Holme, James Morris and Eric Whan – to focus on a single trend they foresee manifesting in 2015. These themes were examined more fully in our January 15 webinar. Reputation: The Inner Game … “Trends on our Radar for 2015”
As we enter the final weeks of the year, we take a look at our forecast trends from this time last year. How have our seven predictions for 2014 panned out? 1. Inequality and vulnerability. We forecast increased global concern about inequality, which has been borne out in our Radar study of citizens around the world, as well as post-Davos conversations and the huge debate around Thomas Piketty’s book, Capital in the 21st Century. And Oxfam’s analysis shows the richest … “A Look Back at 2014 Predictions: GlobeScan’s Year in Review”
GlobeScan’s co-CEO, Chris Coulter, will moderate a lively discussion with a number of GlobeScan colleagues who will present our most insightful findings from 2014 to help us prepare for 2015. Femke de Man, Caroline Holme, James Morris, and Eric Whan will draw on our greatest insights from our ongoing public and stakeholder trends, as well as our custom work to help us understand challenges and opportunities for leadership in 2015, including how to rebuild trust, how to engage and mobilize consumers and stakeholders and … “Upcoming GlobeScan Radar Webinar: State of the World – Progress and Purpose”
Three themes stood out for me in the midst of all the great presentations and discussions on the first day of the Sustainable Brands conference in London. First, we kept hearing about shifts in the relationship between brands and consumers and the opportunities that are opening up for marketers. James Goodman (Forum for the Future) reflected that brands need sustainability and that the relationship with consumers is moving from the linear to the circular. There’s also increasing complexity in channels of influence, … “Opportunities to Reimagine Brand Purpose: 3 Key Takeaways from Day One at Sustainable Brands London 2014”
Presentation slides used at the Sustainable Brands New Metrics conference launch of the 2014 National Geographic/GlobeScan Greendex Study.
Transparency is a key driver of corporate reputation, but it is also an area in which companies commonly underperform. There is increasing external and internal pressure on organizations to become more transparent, not only from customers and employees, but also from other stakeholders such as investors, media and regulators. Stakeholders need evidence that environmental and human rights risks are being systematically managed. But too much disclosure also can create risks. In this edition of Proof Points, we examine some barriers to transparency … “How to Remove Barriers to Corporate Transparency”
Ola Lindell is the Commercial Director for Inter IKEA Centre Group A/S. He is responsible for the IKEA shopping centre concept, the IKEA brand, digital channels, and the offer to the consumer. Until 2013, Ola was Senior Manager, Marketing at Inter IKEA Systems BV, the worldwide franchisor of the IKEA Concept, responsible for marketing, the IKEA brand, IKEA catalogue and digital channel. GlobeScan Chairman Doug Miller recently interviewed Ola to gain insight on the value IKEA puts on stakeholder intelligence to … “Recognizing Leaders: Ola Lindell, IKEA”
Our most recent wave of public opinion research across 23 countries shows that 45 percent of consumers are unable or unwilling to name a socially responsible company. The top socially responsible brands that consumers do name include a range of global and national brands representing a range of sectors, as shown in the table below. When asked how they learned that these specific companies are leaders, consumers point primarily to personal experience, the media and advertising. These channels are seen as particularly … “What Responsible Company? Almost Half of Consumers Can’t Name One”