GlobeScan Chairman Doug Miller had the pleasure of discussing challenges and opportunities for business with Lord Mark Malloch-Brown, who has seen business from all sides during a distinguished career, serving as both Deputy Secretary General of the United Nations and previously as Administrator of the United Nations Development Programme under Kofi Annan. He has also served in the UK Cabinet as Minister of State at the UK’s Foreign and Commonwealth Office under Gordon Brown, with a consulting career before and … “Recognizing Leaders: Lord Mark Malloch-Brown, SGO Corporation”
Five Human Aspirations and the Future of Brands: findings from The 2015 Aspirationals Consumer Index – a BBMG/GlobeScan Study.
This is the final blog post of a series of three focusing on the financial services sector seven years on from the financial crisis. After quantifying the loss of public trust in banks and financial institutions and exploring how the industry has lost touch with its societal role in different parts of the world, we are now completing this series by looking for lessons from other sectors on how the financial services industry can improve its CSR performance and build … “Seven Years On From The Financial Crisis: Building Pathways To Trust And Reputation”
Consumer engagement is now the primary focus of green marketing – harnessing the innate CSR values that most consumers have and creatively engaging them to actively purchase from brands and companies that have differentiated, positive CSR performance, write William Ratcliffe of Collected Conscience and Chris Coulter of GlobeScan in a recent article for WARC’s Admap magazine. This article outlines three best practice strategies for engaging with consumers on issues around sustainability and the environment, at a time when people have … “Consumer Engagement is Now the Primary Focus of Green Marketing”
On May 28th, GlobeScan and SustainAbility hosted a webinar to discuss the results of the 2015 edition of the GSS Sustainability Leaders Report. After 21 years, the GlobeScan/Sustainability Leaders Report is the longest-running survey of its kind examining experts’ views of the current state of sustainability leadership. In our latest survey, we analyzed the viewpoints of over 800 sustainability experts to answer a number of pressing questions, including: Which companies, NGOs and national governments do experts believe are leading the sustainability agenda? … “Webinar Recap: The 2015 GlobeScan/SustainAbility Leaders Report”
GlobeScan and SustainAbility are delighted to invite you to a webinar on May 28th @ 11am New York / 4pm London time to discuss the results of the 2015 edition of the GSS Sustainability Leaders Report. After 21 years, the GlobeScan/Sustainability Leaders Report is the longest-running survey of its kind examining experts’ views of the current state of sustainability leadership. In our latest survey, we analyze the viewpoints of over 800 sustainability experts to answer a number of pressing questions, … “Upcoming Webinar: The 2015 GlobeScan/SustainAbility Leaders Report”
The rise of social media has been quick, powerful and unprecedented. It has torn through the fabric of our global society and continues to redefine the way we understand the world, with its magnetism holding our minds hostage in a seemingly perpetual desire for more. What makes social media such an irresistible force? The answer lies in our inherent need to connect and conform to those around us. For the first time in human history, we have gained the ability … “How to Make the Most of a VUCA World”
On Wednesday, February 11th we hosted a webcast titled: Risk & Reputation: Trends From Digital Analytics & Primary Research: A Data-Rich Conversation with GlobeScan and Polecat. Presenters Chris Coulter and Christophe Guibeleguiet, co-CEOs of GlobeScan, and Yasmin Crowther, Head of Strategic Research and Bronwyn Kunhardt, Managing Director at Polecat, took participants through a lively and evidence-rich discussion on corporate risk and reputation. Drawing on GlobeScan’s primary research (GlobeScan Radar) and Polecat’s digital analytics (MeaningMine), the webinar explored key trends in risk, issues and … “Webinar Recap: Risk & Reputation – Trends From Digital Analytics & Primary Research”
On Thursday, January 15, GlobeScan’s co-CEO, Chris Coulter, moderated a lively discussion with a number of GlobeScan colleagues who presented our most insightful findings from 2014 to help us prepare for 2015. Femke de Man, Caroline Holme, James Morris, and Eric Whan drew on our greatest insights from our ongoing public and stakeholder trends, as well as our custom work to help us understand challenges and opportunities for leadership in 2015, including how to rebuild trust, how to engage and mobilize consumers and stakeholders … “GlobeScan Webinar Recap: Viewpoints for Business in 2015 – Progress and Purpose”
As we did at the beginning of last year, we share our forecasts for key trends in 2015, examine the challenges that these present for business, and anticipate how organizations are likely to respond. This year, we asked four of our Directors – Femke de Man, Caroline Holme, James Morris and Eric Whan – to focus on a single trend they foresee manifesting in 2015. These themes were examined more fully in our January 15 webinar. Reputation: The Inner Game … “Trends on our Radar for 2015”