Next gen insights, strategies and real world brand examples from BBMG, GlobeScan, Dave’s Killer Bread, and General Mills Our latest study finds people under age 30 are ready for a radical renewal of our economy and eager for bold brand leadership on issues from climate action to social justice. So how do we meet their needs? And what does leadership look like? On 9 February 2021 we hosted a webinar exploring headlines from BBMG and GlobeScan’s global public opinion study, perspectives … “Webinar | How to Build a Radically Better Future”
It is a common assumption that younger generations — Gen Z and millennials — are more greatly concerned with global challenges. Born in the digital age, these generations are seen to be more health-conscious, socially aware and environmentally responsible. This narrative is consistently reiterated by the media who frequently highlight the willingness of these younger generations to stand up for what they care about. In our Radically Better Future: The Next Gen Reckoning Report with BBMG, 73 percent of young … “Why Younger Generations are More Willing to Change in the Name of Sustainability”
Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. In a year like no other in recent memory , 2020 inspired and informed countless consumer research studies — the findings are largely shaped by what was top-of-mind for individuals during the COVID-19 crisis. Did sustainability concerns make the list? Explore this new interview, … “Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History”
Consultation, engagement and collaboration are the backbone of many of the approaches seeking to tackle today’s most entrenched sustainability issues. Consulting stakeholders and encouraging them to represent their interests and expertise can give us a broader and more meaningful perspective, increasing our understanding of issues within a sector, and building consensus to define good practice. However, poor quality engagement leads to a sense of ‘consultation-fatigue’, and risks disenfranchising the very same groups it seeks to involve. The decision-making processes that … “Webinar | From Consultation To Collaboration: Stakeholder Engagement That Drives Systemic Change”
Every two years, the Marine Stewardship Council (MSC) and GlobeScan conduct one of the largest seafood consumer surveys in the world, engaging over 20,000 consumers in 23 markets. This year’s results show high levels of concern for our oceans are driving a new wave of consumer activism, as conscious food consumers increasingly ‘vote with their forks’ to safeguard our oceans. We recently hosted three webinars across global time zones (see details below) between 10-12 November 2020. In these sessions, we … “Webinar | The Rise of the Conscious Food Consumer: COVID, Climate and Conservation”
As we continue to grapple with the COVID-19 pandemic and its devastating social and economic effects, companies are continuing their efforts to become more sustainable — and some are being recognized for their efforts. The 2020 Sustainability Leaders, a GlobeScan / SustainAbility survey of experts worldwide, reveals which companies are perceived to be leaders on sustainability during this challenging time by sustainability professionals representing business, government, NGOs and academia. Over 700 experts were surveyed online across 71 countries in May. Results … “Corporate Sustainability Leadership During a Pandemic”
Understanding the drivers that lead to travelers purchasing ivory while abroad can help us target our conservation interventions more effectively. COVID-19 has had a huge impact on the travel and tourism industry, with estimates ranging from 60% to 80% decline in international tourism for 2020. In order to make up for this precipitous loss, the sector is preparing for a travel boom once the threat of the pandemic has subsided. “We know very few people have been leaving home this year, … “Ivory Consumption Among Chinese Travelers: Preparing for Post-COVID Tourism | Report”
On 29 September, GlobeScan hosted a webinar to help better understand the evolving social contract between business & society as we navigate challenging and disruptive times. GlobeScan shared some of its latest Radar trends from its new 27-country public opinion study on views of business, government and NGOs, issues tracking, and shifting societal expectations. The following panel of diverse senior corporate leaders discussed the implications for companies: Francesca DeBiase, Chief Supply Chain and Sustainability Officer, McDonald’s Mzilla Mthenjane, Executive Head, … “Webinar | Business & Society: Latest Societal Trends and Corporate Leadership”
In the midst of the COVID-19 pandemic and with a spotlight on inequality, expectations for companies are shifting. The current circumstances make for an important test of corporate purpose. In summer of 2020, GlobeScan partnered with the Test of Corporate Purpose (TCP) initiative, a project to assess how purpose-driven companies respond in a time of severe global crises and test if they truly “walk the talk” in delivering value for all stakeholders. This research also explored institutional priorities and performance … “Report: Stakeholders Rate Corporate Purpose in Time of Crisis”
Trust in government, business, media, and science has increased as people look for leadership As people look for guidance and hope for solutions during the pandemic and the resulting economic recession, GlobeScan’s Radar survey of 27,000 people across 27 countries shows that trust in institutions such as national government, global business, and press and media has increased compared to 2019. Trust in scientists has also continued to increase, while trust in the medical profession (asked for the first time in … “Trust in Institutions: A GlobeScan Insight Report”