As Fairtrade celebrates its 20th anniversary this month, what does the future look like in the hands of the generation who have grown up with Fairtrade? What is Generation Fairtrade? Generation Fairtrade represents a future cohort of citizens and consumers that have never known a world without Fairtrade and the eco-label movement that Fairtrade sparked. They are used to seeing the Fairtrade mark on mainstream products from Cadbury Dairy Milk to Nestle Kit Kats, from Starbucks lattes to Sainsbury’s basic … “Generation Fairtrade: Looking to the Future”
LONDON, UK – 11 October 2014 – UK teenagers are not the apathetic, self-interested generation they’re often portrayed as – they care about global issues, want businesses to act more ethically, and are willing to take action to bring about change, according to a survey1 commissioned by the Fairtrade Foundation. Dubbed ‘Generation Fairtrade’ – because they have grown up with the FAIRTRADE Mark, which turns 20 this week – more than eight in 10 of the UK teens surveyed (82%) said … “‘Generation Fairtrade’: UK Teens Care About Ethics, Want Businesses To Act More Responsibly”
Transparency is a key driver of corporate reputation, but it is also an area in which companies commonly underperform. There is increasing external and internal pressure on organizations to become more transparent, not only from customers and employees, but also from other stakeholders such as investors, media and regulators. Stakeholders need evidence that environmental and human rights risks are being systematically managed. But too much disclosure also can create risks. In this edition of Proof Points, we examine some barriers to transparency … “How to Remove Barriers to Corporate Transparency”
On September 9, 2014, GlobeScan and HP will host the HP Living Progress Exchange, an online forum bringing together experts and opinion leaders from around the world to create a dialogue where we can learn from others, inspire fresh thinking and share good practice. The Exchange will take place using GlobeScan’s new approach to stakeholder engagement: a real-time, online, text-based Collaboration Forum hosted at www.GlobescanForum.com/HP-Living-Progress. The Exchange will bring together experts from academia, business, civil society, and government in a discussion … “Join the HP Living Progress Exchange: Creating a Better Future Through Actions and Innovations”
Findings from a new GlobeScan/SustainAbility Survey of industry experts on corporate transparency.
On Wednesday, June 25th, along with our partners at BBMG, we hosted a webcast titled:The Aspirationals: Shifting Sustainability from Obligation to Desire. We had a lively conversation in which Raphael Bemporad of BBMG, Chris Coulter of GlobeScan, and Jennifer Kho of The Guardian Sustainable Business explored the demographics, psychographics, key sustainability behaviors and brand preferences of the influential Aspirational consumer segment and outlined five ways to reach, engage and unleash the Aspirationals to drive business growth and positive social impact. Watch Full Recording … “Webinar Recap: The Aspirationals – Shifting Sustainability from Obligation to Desire”
Over the past two years, GlobeScan and its colleagues at BBMG have tracked the emergence of a market segment that is driving sustainability toward a tipping point. It is one where consumer motives are shifting away from obligation to do the right thing to desire to consume both differently and better. Choice frameworks are transitioning from “Or,” the trade-off model, to “And,” the co-benefit model. We call this important market segment the Aspirationals. In this edition of Proof Points, we ask which brands will be … “Why Companies Must Win the Trust of Aspirational Consumers”
When you assemble 2,500 (is that all of us?) or so of the world’s leading corporate sustainability and brand innovation folks for a week, one expects the unexpected. Sustainable Brands 2014 in San Diego last week lived up to (un)expectations. Prior to the conference, our colleagues at HP got in touch with GlobeScan’s James Morris and Eric Whan with an exciting idea in hand. The plan was to teleport a seven-by-seven metre glass house into the centre of the main exhibition, dining and … “Living Progress at Sustainable Brands”
We recently held our first roundtable event in South Africa where attendees from a mix of industries including extractives, food & beverage, forestry, healthcare, financial services, tobacco, telecommunications and IT came together to discuss stakeholder engagement and its place in the South African market. GlobeScan’s South African representative Anneke Greyling, presented new research findings on the current state of stakeholder engagement in South Africa which showed that the landscape is clearly changing but it is questionable whether corporates are adapting … “Stakeholder Intelligence is Crucial for the Long Term Success of South African Companies”
In sustainability circles, the results of GlobeScan’s and SustainAbility’s just-released 2014 Sustainability Leaders Survey are not surprising. Unilever remains by far the most lauded company by our expert panel of respondents, with fully 33 percent singling it out from others. Taking a longer view, however, the report is notable in showing how thoroughly Unilever has captured the attention of sustainability professionals globally. It also documents how much has changed within the leadership landscape since GlobeScan and SustainAbility initiated this tracking program in 1997. Unilever … “Unilever Maintains Sustainability Leadership Amid Change”