The Unilever Sustainable Living Lab was a live, online, moderated dialogue on sustainable living. The Lab launched at 9am BST on Wednesday 25th April 2012, and ran for 24 hours. It was an invite-only event, timed to coincide with the publication of the Unilever Sustainable Living Plan Progress Report 2011. The Lab was hosted by Unilever and co-developed by GlobeScan and our partner Fenton Communications. The event was facilitated by GlobeScan and our partner SustainAbility, with significant input from 80 invited senior-level guest contributors.