Many businesses are facing a trust deficiency that undermines their reputation equity. Not only it is an underlying threat to their license to operate, but it also represents a missed opportunity to engage in mutual, long-term, value-driven relationships with stakeholders. Trust has become such a critical strategic issue for business that it needs to be fully integrated as part of risk management. Continue reading this article in Communication World (CW), the digital magazine of the International Association of Business Communicators
Our Insights
Keep up to date with our latest news, webinars, and reports.
Keep up to date with our latest news, webinars, and reports.
Lauren joined Johnson & Johnson in 2015, and is Vice President, Global Community Impact. She has held leadership roles in Corporate Social Innovation, Corporate Social Responsibility, and Philanthropic efforts at eBay Inc (2009-2015) and Starbucks Coffee Company (2000-2008). Prior to her work in Corporate Social Responsibility, she held leadership roles with several NGOs. GlobeScan co-CEO Chris Coulter recently interviewed Lauren to reflect on her first year in Johnson & Johnson and how the company is approaching health from a global community … “Recognizing Leaders: Lauren Moore, Johnson & Johnson”
The trust deficiency that many businesses are facing is an underlying threat to their license to operate, that also undermines the reputation equity. Trust has become such a critical strategic issue that it needs to be fully integrated as part of risk management, and this evolution has reshuffled the cards for corporate affairs practitioners. Managing trust risk requires a better understanding of the meaning of trust as a concept, and of its core components in order to deliver a holistic … “Managing Trust Risk Infographic 1: Challenges and Solutions to Managing Risk”
A GlobeScan Radar eBrief on perceptions of seriousness of climate change.
15 December 2016 – Despite the possibility of a drastic change in direction on climate change policy after the election of Donald Trump to the presidency in the USA, GlobeScan’s tracking shows that the American public now believes more than ever that climate change is a “very serious” problem. Results from GlobeScan’s 2016 Radar research show that Americans’ sense that climate change is a serious issue has rebounded after steadily declining in the aftermath of the 2007–2008 financial crisis. Just over … “Perceptions of Seriousness of Climate Change at Historically High Levels in the USA”
Despite the possibility of a drastic change in direction on climate change policy after the election of Donald Trump to the presidency in the USA, GlobeScan’s tracking shows that the American public now believes more than ever that climate change is a “very serious” problem (since GlobeScan started tracking concern about climate change in 1998). Findings from our new GlobeScan Radar eBrief show that Americans’ sense that climate change is a serious issue has rebounded after steadily declining in the … “Perceptions of Seriousness of Climate Change: A GlobeScan Radar eBrief Report”
Supply chains are the arteries of modern economies, touching the lives of workers at production factories to end-consumers across the world. Operating within this complex global system is undoubtedly a challenge. Moreover, the complexities of our supply chains often become further entangled with obscure laws, cumbersome regulations and opaque governance. This is changing. Brands are becoming more transparent and supply chains are getting more daylight… but it is only just morning. Webinar 1: Supply Chain and Labor: Unfiltered Data Directly … “Webinar Recap: Emerging Technology in the Supply Chain: The (R)Evolution of Monitoring”
Five Human Aspirations and the Future of Brands: findings from The 2016 Aspirationals Consumer Index – a BBMG/GlobeScan Study.
John Schulz is Director of Sustainability Operations at AT&T. In this role, John works across the business, with customers and with credible third parties to identify how AT&T products and services can be important solutions for pressing environmental and social problems. John began his AT&T career in the Corporate Real Estate group and migrated into leadership roles with the Energy and Corporate Sustainability organizations. GlobeScan Director James Morris recently spoke with John about the key challenges we are currently facing … “Recognizing Leaders: John Schulz, AT&T”
The US election reinforces the truth of our VUCA world. There is little doubt that we are living in highly volatile, uncertain, complex, and ambiguous times. Like Brexit, the status quo was upturned in a staggering fashion in last week’s US election, teaching us all that we are living in uncharted waters replete with unknowable consequences. We are living in a world of great contradiction: on the one hand the world is witnessing exciting developments in technology and innovation, global … “The US Election: Another Example of Our VUCA World”
GlobeScan is an independent, employee-owned insights consultancy whose mission is to help co-create a more sustainable and equitable future. We work with large companies, NGOs and multi-lateral organizations to help them better understand and respond to stakeholder expectations and societal issues.
The only way we can do this effectively is through the generous participation of our expert community in our research projects. In return, we will share exclusive reports, invite you to interesting webinars and make donations to One Tree Planted, a leading reforestation charity.
Are you interested in our work? To get involved join our expert community where your opinions will help shape the direction of some of the most influential organizations in the world.
A Spanish language version (in partnership with Corporate Excellence) of a GlobeScan report on trust risk based on insights from corporate affairs practitioners.
A GlobeScan report on trust risk based on insights from corporate affairs practitioners.
9 November 2016 – A recent self-assessment by corporate affairs professionals of how much their corporation is trusted by stakeholders depicts a context of uncertainty. Only one in five (21%) believes their company holds a very high amount of trust to operate in the best interest of society, according to findings from GlobeScan’s new global survey of corporate affairs professionals. They are countered by the same proportion who report their stakeholders have very little or no trust at all in their … “Trust is Increasingly Managed Like a Risk and Redefines the Approach to Business by Corporate Affairs Professionals”
On November 9 we hosted a webinar discussion titled “Managing Trust Risk: Insights from a Global Consultation with Corporate Affairs Practitioners.” The trust deficiency that many businesses are facing is an underlying threat to their license to operate, that also undermines the reputation equity. Trust has become such a critical strategic issue that it needs to be fully integrated as part of risk management, and this evolution has reshuffled the cards for corporate affairs practitioners. Managing trust risk requires a … “Webinar Recap: Managing Trust Risk: Insights from a Global Consultation with Corporate Affairs Practitioners”
An overview of GlobeScan’s stakeholder intelligence and engagement services in Africa
A GlobeScan Radar eBrief on trust in the finance industry.
The Millennium Development Goals (MDGs) were established in 2000, with the goal of improving the lives of people living in poverty around the world by 2015. GlobeScan measured global awareness of the MDGs in 2007, the halfway point. In this eBrief, we compare these results to the global awareness of the Sustainable Development Goals (SDGs), established in 2015, which we tracked in this year’s GlobeScan Radar. download the eBrief
‘Thick” trust is present when a company achieves social trust that goes beyond the transactional and includes acting in broader societal interest. Results from GlobeScan’s 2016 Radar research confirm that ‘thick’ trust in banks and financial services companies remains low, despite eight years having passed since the financial crisis of 2008. In our new eBrief, we explore the low levels of trust in the finance industry across different regions, the reasoning behind the low scores, and ways the finance industry … “Trust in the Finance Industry: A GlobeScan Radar eBrief Report”
Impact of Sustainable Development in Africa We are in the midst of great transformation across Africa and the opportunities for sustainable development have never been more plentiful. In an aging world, Africa has the advantage of a young and growing population and will soon have the fastest urbanized rate in the world. Accelerated technological change is unlocking new opportunities for consumers and businesses, and Africa still has abundant resources and room for growth. Equally prominent to the high level of … “African Insights: Challenges Facing Organizations Operating in the Region”
Environmental Behaviour of Canadians: Mining National Geographic’s and GlobeScan’s Greendex Research
We leverage the largest network of sustainability professionals in the world to produce resources that provide leaders with the inspiration, insight and counsel they need to fully embrace the opportunities and challenges of our world. See how we can support your work.
GlobeScan is a certified B Corporation, which means we meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems.
New GlobeScan research for the Marine Stewardship Council has found that the majority of seafood consumers are engaged in the topic of ocean sustainability and believe brands and supermarkets should have their claims around sustainability independently verified. We recently hosted webinars in two different timezones to explore these findings and more from the world’s largest ever global analysis of attitudes to seafood consumption. Over 16,000 seafood consumers took part in this research, which ensured a statistically representative sample across 21 countries. … “Webinar Recap: How Can Independent Labelling Enhance Trust in Brands?”
Full report from the annual BSR/GlobeScan State of Sustainable Business Survey on perceptions and practices of corporate sustainability professionals.
Prior to our webinar and publication of a new GlobeScan report that aims to surface the main challenges, most compelling opportunities, and best practices in trust management, we asked GlobeScan CEO, Christophe Guibeleguiet, for his views on how corporate affairs professionals can manage trust risk within their organizations. Based on your experience of advising multinationals, and engaging with their stakeholders, what are the main challenges facing global organizations today? The challenges are both strategic and operational. Strategically, shifting stakeholder demands and … “Managing Trust Risk: an Interview with GlobeScan co-CEO Christophe Guibeleguiet”
When something is described as a “team sport” it means that success can only be achieved when everyone on the team works together, and toward the same goal. How can this principle apply to corporate sustainability? The latest results of our 8th annual BSR/GlobeScan “State of Sustainable Business Survey” drive home the fact that, for companies to make greater progress in sustainability, all the players on the team (and the coach) need to work together much more effectively. The 2016 … “Corporate Sustainability is a Team Sport”