As Fairtrade celebrates its 20th anniversary this month, what does the future look like in the hands of the generation who have grown up with Fairtrade? What is Generation Fairtrade? Generation Fairtrade represents a future cohort of citizens and consumers that have never known a world without Fairtrade and the eco-label movement that Fairtrade sparked. They are used to seeing the Fairtrade mark on mainstream products from Cadbury Dairy Milk to Nestle Kit Kats, from Starbucks lattes to Sainsbury’s basic … “Generation Fairtrade: Looking to the Future”
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Keep up to date with our latest news, webinars, and reports.
Matthew Kirk is the Group External Affairs Director for Vodafone. Matthew was appointed to his current position and joined the Executive Committee in 2009 after joining Vodafone in 2006. Prior to that, he was a member of the British Diplomatic Service for more than 20 years, and held a number of positions in the Foreign and Commonwealth Office (FCO) and Cabinet Office in London. Prior to joining Vodafone Matthew served as Ambassador to Finland. GlobeScan co-CEO Christophe Guibeleguiet recently interviewed Matthew … “Recognizing Leaders: Matthew Kirk, Vodafone”
Sustainable consumer behavior has improved only incrementally, and remains stagnant or has become less sustainable in areas such as transportation, housing and consumer goods, according to the 2014 Greendex survey. Let’s examine some ways that consumers can change their behavior to increase their sustainable consumption. The fifth edition of this Greendex survey detects increasing concern about the environment, together with increasing awareness of human activity as the cause for climate change coupled with growing concern about how a changing climate will worsen people’s … “5 Ways to Whet Consumers’ Appetites for Sustainability”
Segmenting the Market Using the 2014 Greendex Data Welcome to the first of a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. We draw on our recently published Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Find After launching the 2014 Greendex at the Sustainable Brands New Metrics conference, we are kicking off … “Changing Food Habits: Moveable Masses Greendex Segment”
LONDON, UK – 11 October 2014 – UK teenagers are not the apathetic, self-interested generation they’re often portrayed as – they care about global issues, want businesses to act more ethically, and are willing to take action to bring about change, according to a survey1 commissioned by the Fairtrade Foundation. Dubbed ‘Generation Fairtrade’ – because they have grown up with the FAIRTRADE Mark, which turns 20 this week – more than eight in 10 of the UK teens surveyed (82%) said … “‘Generation Fairtrade’: UK Teens Care About Ethics, Want Businesses To Act More Responsibly”
Presentation slides used at the Sustainable Brands New Metrics conference launch of the 2014 National Geographic/GlobeScan Greendex Study.
On September 26th, National Geographic’s Chief Science and Exploration Officer, Terry Garcia, and I were in Boston MA to publish the 2014 Greendex survey on the status of sustainable consumption across 18 countries, the fifth edition of this National Geographic / GlobeScan collaboration. If you are unfamiliar with it, the Greendex is a composite measure of sustainable (or not) consumer behavior consisting of 65 different types of choices and behaviors analyzed and tracked across four sub-indexes. Quite aptly, we chose … “New Metrics on Consumer Behavior Change”
Niels Christiansen is an independent writer, speaker, and corporate advisor who invented the term Creating Shared Value (CSV) as a fundamental principal of business management. Working with Nestle Chairman and CEO Peter Brabeck-Letmathe, he was the architect for the practical implementation of CSV for the 330,000 Nestle employees. GlobeScan CEO Chris Coulter recently interviewed Niels to gain insight on the value he puts on stakeholder intelligence to help build recognized leadership in an uncertain world. What has changed in corporate public affairs … “GlobeScan Dialogue: Recognizing Leaders | Niels Christiansen, Creating Shared Value Advisors”
Introducing the first GlobeScan Foundation Hope Index, reflecting the degree to which 12,000 citizens across 12 countries express optimism on current trends and hope for Humanity’s future.
Whether it is the triumph of an underdog, the toppling of an oppressive force or the achievement of the seemingly impossible, stories of hope tug at our sentimental heartstrings and engender a sense of empowerment within our own lives. This feeling of empowerment is not purely superficial. Hope fundamentally alters our cognitive architecture to breed productivity and progress. Just as the Consumer Confidence Index operates as a predictor of our economic future, the GlobeScan Foundation believes that hope can act … “Why We Need a Hope Index”
GlobeScan is an independent, employee-owned insights consultancy whose mission is to help co-create a more sustainable and equitable future. We work with large companies, NGOs and multi-lateral organizations to help them better understand and respond to stakeholder expectations and societal issues.
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Download the Full Report (PDF) 29 September 2014 – A majority of citizens (59%) in a 12-country public opinion poll believe “the social, environmental and economic challenges the world faces today are more difficult than the ones we have faced in human history.” Only one in four (25%) believe our challenges are less difficult. In spite of this, a similar majority (63%) believe that “humanity will find a way to overcome our current challenges.” However, almost a third of citizens (31%) … “Hope Prevails In Spite of the Magnitude of Humanity’s Challenges: Global Poll”
Segmentation infographics based on finding from the 2014 National Geographic / GlobeScan Greendex: an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.
Summary of food results from the 2014 National Geographic / GlobeScan Greendex: an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.
Full report on food findings from the 2014 National Geographic / GlobeScan Greendex: an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.
Greendex 2014: Consumer Choice and the Environment – A Worldwide Tracking Survey | Highlights Report
Highlights report of the 2014 National Geographic / GlobeScan Greendex: an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.
Full report of the 2014 National Geographic / GlobeScan Greendex: an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.
Consumers adopting some sustainable behaviors, but change not keeping pace with concern, 18-country survey reveals Americans remain last in global consumer sustainability ranking WASHINGTON, DC – 26 September 2014 – A new global analysis released today by the National Geographic Society and GlobeScan finds that concern about environmental problems has increased in most countries surveyed, and that more people now expect global warming will negatively affect them during their lifetime than in 2012. Despite this, National Geographic’s Greendex, a comprehensive measure … “Increased Fears About Environment, but Little Change in Consumer Behavior, According to New National Geographic/GlobeScan Study”
Transparency is a key driver of corporate reputation, but it is also an area in which companies commonly underperform. There is increasing external and internal pressure on organizations to become more transparent, not only from customers and employees, but also from other stakeholders such as investors, media and regulators. Stakeholders need evidence that environmental and human rights risks are being systematically managed. But too much disclosure also can create risks. In this edition of Proof Points, we examine some barriers to transparency … “How to Remove Barriers to Corporate Transparency”
Ola Lindell is the Commercial Director for Inter IKEA Centre Group A/S. He is responsible for the IKEA shopping centre concept, the IKEA brand, digital channels, and the offer to the consumer. Until 2013, Ola was Senior Manager, Marketing at Inter IKEA Systems BV, the worldwide franchisor of the IKEA Concept, responsible for marketing, the IKEA brand, IKEA catalogue and digital channel. GlobeScan Chairman Doug Miller recently interviewed Ola to gain insight on the value IKEA puts on stakeholder intelligence to … “Recognizing Leaders: Ola Lindell, IKEA”
Today, companies find themselves navigating an increasingly challenging world that has been described as volatile, uncertain, complex, and ambiguous. In this challenging context, it is becoming critical for organizations to correctly understand the sentiments of the public – sentiments that can be both ambiguous and easily misread. Our GlobeScan Radar program of evidence and counsel draws upon our database of over fifteen years of tracking of global (20-30 countries) citizen perceptions around business and its role in society. GlobeScan Radar … “GlobeScan Radar Infographic: What Are Key Issues People Worry About?”
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GlobeScan is a certified B Corporation, which means we meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems.
Niall Dunne is the Chief Sustainability Officer for BT, working with BT’s Chief Executive, Chairman and executive management team to bring the company’s purpose, to use the power of communications to make a better world, to life. GlobeScan CEO Chris Coulter recently interviewed Niall to gain insight on the value BT puts on stakeholder intelligence to help build recognized leadership in an uncertain world. What is your perspective on the leadership required today in this fast changing world? We need … “GlobeScan Dialogue: Recognizing Leaders | Niall Dunne, BT”
On September 9, 2014, GlobeScan and HP will host the HP Living Progress Exchange, an online forum bringing together experts and opinion leaders from around the world to create a dialogue where we can learn from others, inspire fresh thinking and share good practice. The Exchange will take place using GlobeScan’s new approach to stakeholder engagement: a real-time, online, text-based Collaboration Forum hosted at www.GlobescanForum.com/HP-Living-Progress. The Exchange will bring together experts from academia, business, civil society, and government in a discussion … “Join the HP Living Progress Exchange: Creating a Better Future Through Actions and Innovations”
GlobeScan’s Communication on Progress for the UN Global Compact outlines our efforts in making the Global Compact ten principles part of our business strategy and day-to-day operations.
Findings from a new GlobeScan/SustainAbility Survey of industry experts on corporate transparency.