Unequal treatment of women is seen as a “very serious” issue by 43 percent of people globally, but attitudes vary widely across countries and regions. While Latin Americans tend to be the most concerned with gender inequality, people in East Asia and Russia show far less concern. Younger generations are also much more sensitive to the issue, and women are significantly more concerned than men. Gender inequality is clearly not viewed the same way across regions or demographics, requiring different … “Insight of the Week: People in Latin America and Africa / Middle East Are Most Concerned with Unequal Treatment of Women”
Insight of the Week: Strong Interest across Generations about Product Impacts on Wildlife and Nature
Most consumers around the world say they want to know how products they buy affect nature and wildlife. Interest decreaseswith age, with Baby Boomers and older consumers showing relatively less interest. This shows that consumers are receptive to communications around the impacts of their purchasing decisions when it comes to nature and wildlife. Brands may want to develop more communications around this theme, particularly in engaging younger consumers. Source: GlobeScan Healthy & Sustainable Living Study 2021 (survey of 30,000 people … “Insight of the Week: Strong Interest across Generations about Product Impacts on Wildlife and Nature”
Among those who work at large companies, employees who self-identify as ethnic/racial, religious, or LGBTQI+ minorities are much more likely to have felt excluded at work compared to the total population. This is an important signal for businesses to pay more attention to diversity, equity, and inclusion as part of ongoing efforts to build productive, engaged, and successful workforces – especially during these challenging times (Great Resignation, generational demands for purposeful business, etc.). Source: GlobeScan Radar Report 2021 (survey of 30,000 … “Insight of the Week: Most Minority Employees Have Felt Left Out in the Workplace”
Racial justice is important to people around the world, and young people in particular – not only in the USA but globally – expect companies to take a strong position. Nearly three-quarters of people who are familiar with the Black Lives Matter movement (BLM) say companies and brands should at least “somewhat” support it. This proportion increases to 85 percent among Gen Z. Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July 2021)
Black Lives Matter has captured the attention of people across the world. Awareness is highest in North America where the movement began, but there is also broad awareness in other regions, particularly Africa / Middle East and Europe. Over seven in ten people globally (72%) who are aware of Black Lives Matter support the movement. Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July 2021)
In key markets, more people are avoiding single-use plastic than they were two years ago. This suggests consumers are paying more attention to plastic when shopping: single-use plastic in or on products has an impact on what people choose to buy. As consumer consciousness around plastic grows, companies will face more pressure to adopt plastic alternatives and circular solutions. Source: GlobeScan Healthy & Sustainable Living Study 2021 (survey of 30,000 people in the general public in July 2021)
Investments based on ESG considerations – environmental, social, and governance – have increased over the past two decades in G7 markets, where nearly four in ten retail investors now say they have bought or sold shares based on ESG, up 13 points from 2003. Interest in ESG is particularly strong in the US, where more than half of retail investors (51%) say they pay attention to ESG when making investment decisions. There are growing opportunities to engage the hundreds of … “Insight of the Week: ESG Increasingly Influential for Retail Investors”
Respondents around the world were asked if they self-identify as part of a minority group, including minority ethnic/racial group, religious minority, LGBTQI+, and “another minority group.” Minorities are both more motivated toward a sustainable lifestyle and are more likely to have made major sustainable lifestyle changes than non-minorities. Minority populations are also feeling the impacts of a range of issues, including climate change, more than non-minorities. This suggests that minority populations are feeling the impacts of environmental challenges and are also … “Insight of the Week: Minorities Are Highly Motivated toward Sustainable Living”
People who self-identify as part of a minority group (including minority ethnic/racial group, religious minority, LGBTQI+, and “another minority group”) are more likely to say they are “greatly affected” by climate change and air pollution than non-minority respondents. This highlights the social disparities in how climate change affects communities and makes a powerful case for climate justice. Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July 2021)
Nearly three-quarters of people say governments should require large companies to work to make a better society, up sharply over the past decade. Public support for regulation is expected to remain strong, as people around the world report ongoing low trust in business and growing concerns about key environmental and social issues. Businesses should expect more rigorous governmental regulations on a range of ESG issues. Data source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in … “Insight of the Week: Dramatic Increase in Public Support for Laws Requiring Large Companies to Work for a Better Society”