Insight of the Week: One in Seven in Gen Z Have Protested to Make a Difference

One in Seven in Gen Z Have Protested to Make a Difference​ Protested Publicly to Make a Difference on Issues By Generation, Average of 27 Countries, 2020 Issues engagement and demographics both suggest that we are increasingly moving into an age of activism, where younger generations are more likely to use their voices to affect change. Fifteen percent of those belonging to Gen Z say they have protested publicly at events and rallies in the past year to make a … “Insight of the Week: One in Seven in Gen Z Have Protested to Make a Difference”

Insight of the Week: Women Are Significantly More Likely Than Men to Use Their Buying Power to Make a Difference

Women Are Significantly More Likely Than Men to Use Their Buying Power to Make a Difference ​ Changed Purchase Choices to Make a Difference on Issues By Gender, Average of 27 Countries, 2020 GlobeScan’s data consistently show that women are more concerned about social and environmental issues and are more likely to use their power as consumers to address these concerns. Data show that females are significantly more likely than males to say they have changed their purchasing choices in … “Insight of the Week: Women Are Significantly More Likely Than Men to Use Their Buying Power to Make a Difference”

Insight of the Week: Most View Biodiversity Loss as Very Serious

Most View Biodiversity Loss as Very Serious​ Seriousness of Biodiversity Loss, Average of 27 Countries, 2020 More than half across 27 markets believe loss of biodiversity is “very serious.” The perceived seriousness of biodiversity loss is higher in Latin America and Europe, while much lower in Asia-Pacific. There is a clear trend of younger generations believing that the problem of losing species is more serious compared to older generations. Notes: Question wording: For each of the following possible global problems, … “Insight of the Week: Most View Biodiversity Loss as Very Serious”

Insight of the Week: Significant Opportunities for Plant-Based Alternatives to Real Meat, Especially in Asia and Latin America

Significant Opportunities for Plant-Based Alternatives to Real Meat, Especially in Asia and Latin America​ Preference for Meat vs Plant-based by Country, 2020 (Subsample: Meat eaters, representing 91% of the global population) Most meat-eaters globally prefer real meat to alternatives made from plants if price and taste remained equal (59% vs 41%). In seven out of the 27 countries surveyed, majorities say they would prefer plant-based to real meat, including in Argentina, Brazil, China, India, Mexico, Thailand, and Vietnam. Younger consumers … “Insight of the Week: Significant Opportunities for Plant-Based Alternatives to Real Meat, Especially in Asia and Latin America”

Insight of the Week: Experts’ Perceptions of Business Performance on Sustainable Development Are Trending Down

Experts’ Perceptions of Business Performance on Sustainable Development Are Trending Down​ Performance on Contribution to Sustainable Development % of Experts, “Excellent” (4+5), 2012–2020 Expert perceptions of the private sector’s contribution to sustainable development have dropped after peaking in 2018, placing business among the lowest-rated institutions but ahead of national governments. Meanwhile, positive expert assessment of citizen-led movements has strengthened over the past two years. NGOs continue to be the most positively viewed by sustainability professionals in terms of their work … “Insight of the Week: Experts’ Perceptions of Business Performance on Sustainable Development Are Trending Down”

Insight of the Week: Consumers Believe That Affordability of ​Responsible Products and Services Is Key

Consumers Believe That Affordability of Responsible Products and Services Is Key​​ Preferred Company Actions to Help People and the Environment, ​Average of 27 Countries, 2020​ When asked what companies can do to enable healthy and sustainable living, consumers globally prioritize ensuring affordable yet responsible products. This is consistent across almost all 27 markets surveyed and across all generations, highlighting how pivotal affordability is for consumers to be able to change their behavior at scale. Notes: Question wording: What are the … “Insight of the Week: Consumers Believe That Affordability of ​Responsible Products and Services Is Key”

Insight of the Week: Economic Inequality Is Seen as a Bigger ​Investment Risk Than Climate Change​

Economic Inequality Is Seen as a Bigger ​Investment Risk Than Climate Change​ Shareholder Views on Investment Risk, Agree (Somewhat and Strongly), Subsample: Shareholders, Average of 27 Countries (n=9,648), 2020​​​​ Strong majorities of retail investors – people in the general population who own shares directly or indirectly – believe that both economic inequality and climate change are significant risks for shareholders. Only in South Korea and Sweden are retail investors more worried about climate change than inequality, a surprising finding given … “Insight of the Week: Economic Inequality Is Seen as a Bigger ​Investment Risk Than Climate Change​”

Insight of the Week: Urgency of Societal Challenges

Urgency of Societal Challenges % of Experts, “Urgent” (4+5), 2011–2020​​​ The perceived urgency of acting on climate change has been steadily increasing over the last decade among those surveyed in GlobeScan and SustainAbility’s survey of sustainability professionals, with 94 percent of respondents now saying that the challenge is “very urgent.” Climate, biodiversity loss, water scarcity, and poverty have been consistently seen as the greatest social and environmental challenges facing the global community, but 2020 has also seen a dramatic rise … “Insight of the Week: Urgency of Societal Challenges”

Insight of the Week: Seriousness of Climate Change​

Seriousness of Climate Change​​ “Very Serious” and “Somewhat Serious,” ​Average of 16 Countries* vs USA, 2015–2020​​​ As the United States once again joins the Paris Agreement under President Biden’s new leadership, GlobeScan’s research shows that over the past five years, Americans’ worries about the climate have become increasingly aligned with the rest of the world. More than eight in ten Americans now say that climate change is a very or somewhat serious issue, with those under 30 years of age … “Insight of the Week: Seriousness of Climate Change​”

Insight of the Week: Performance of Technology vs Social Media Sectors in Fulfilling Responsibilities to Society​

Performance of Technology vs Social Media Sectors in Fulfilling Responsibilities to Society​ Net Performance,* Average 27 Countries, 2020​​ Technology and computer companies are viewed by the general public as performing better on fulfilling their responsibilities to society than social media companies, with people in 25 out of 27 countries rating technology companies higher (people in Kenya and Vietnam rate social media companies slightly higher). Perceptions of the two sectors differ the most in the UK, where people hold particularly negative … “Insight of the Week: Performance of Technology vs Social Media Sectors in Fulfilling Responsibilities to Society​”