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Is your company aligned and are you asking the right questions?

In my previous post, I discussed the importance of understanding the external operating environment for best practice reputation management. It is equally important that companies understand the internal operating environment, to understand which approaches to reputation management will work best within the company’s culture. For a reputation management strategy to be successful and sustainable, it is critical that there be cross-functional buy-in and engagement across the business – people need to believe in the process and see reputation as “everyone’s … “Is your company aligned and are you asking the right questions?”

What are the best practice solutions to improve reputation management systems?

Drawn from our new brief, Building Resilient Corporate Reputations, this new blog series explores best-practice solutions to common challenges and shortcomings of corporate reputation management. Whether you need to begin, to evaluate or to re-design your reputation management system, the brief and blog series will help you to assess how fit-for-purpose your current reputation approach may be. Femke de Man, Director, Reputation, introduces the findings in the video below. As society becomes more globally interconnected and expectations of business increase and expand … “What are the best practice solutions to improve reputation management systems?”

2.5 Billion Aspirational Consumers Mark Shift in Sustainable Consumption

Study finds largest consumer segment globally seeks style, status and sustainability NEW YORK CITY – 03 October 2013 – A new study by GlobeScan, SustainAbility, and BBMG confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, The 2013 Aspirational Consumer Index, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and … “2.5 Billion Aspirational Consumers Mark Shift in Sustainable Consumption”

Why are online Collaboration Forums effective for engaging stakeholders?

The final blog in our series on stakeholder engagement (part 1 | part 2) looks at the psychosocial factors that underlie group brain storming, and why collaborative forums are emerging as an effective tool for business. We know that collaboration between individuals is particularly effective when attempting to generate unique and constructive solutions to problems. Group brainstorming has been shown to produce more high quality and relevant ideas compared to individual efforts1, 2. Exposure to others’ ideas has been shown … “Why are online Collaboration Forums effective for engaging stakeholders?”

What is the future of stakeholder engagement?

We’re starting this week’s blog with a brief history of stakeholder engagement on corporate responsibility. Looking back to the eighties, corporate stakeholder engagement on sustainability was initially oriented towards governments and environmental compliance. Push-back on infrastructure and development from communities was the main catalyst for public consultations, which were largely local, box-ticking exercises. As we moved into the 1990s, the rise of a more empowered civil society culminated with the Battle of Seattle protests at the WTO meeting as the … “What is the future of stakeholder engagement?”

Why does stakeholder engagement matter?

The first blog in our series on stakeholder engagement starts with the basics – why does stakeholder engagement matter? We’ve identified three key trends that help answer this question and give direction on how business can gain more value from stakeholder relations. First, companies are having to manage the rapidly changing dynamics of the relationship between business and society. They are being increasingly compelled to engage in dialogue and collaborate with their stakeholders, rather than simply communicating to them. While … “Why does stakeholder engagement matter?”

Why Firms Fall Short on Touting Their Sustainability Work

This article was originally published on GreenBiz.com, as part of our Proof Points blog series. 5 September 2013 – A trend that continues to surprise me is the public’s continuing low level of recognition about companies’ efforts to improve their social and environmental performance and give back to communities. In one survey, the proportion of respondents across 14 countries who have heard some or a lot about these efforts barely has changed in the past seven years, and more than 1 in … “Why Firms Fall Short on Touting Their Sustainability Work”

Survey Shows ADB Continues Positive Impact on Region’s Poor

MANILA, PHILIPPINES, 23 August 2013 – The Asian Development Bank (ADB) continues to have a positive impact on the lives of the poor in the Asia and Pacific region, says a new independent perceptions survey conducted by GlobeScan. The survey – conducted with 900 stakeholders in 31 member countries late last year and earlier this year – shows that the majority of opinion leaders across ADB member countries also think ADB helps countries meet their development goals, particularly through its support for … “Survey Shows ADB Continues Positive Impact on Region’s Poor”

Join Our Stakeholder Community

GlobeScan is an independent, employee-owned insights consultancy whose mission is to help co-create a more sustainable and equitable future. We work with large companies, NGOs and multi-lateral organizations to help them better understand and respond to stakeholder expectations and societal issues.

The only way we can do this effectively is through the generous participation of our expert community in our research projects. In return, we will share exclusive reports, invite you to interesting webinars and make donations to One Tree Planted, a leading reforestation charity.

Are you interested in our work? To get involved join our expert community where your opinions will help shape the direction of some of the most influential organizations in the world.

You’re Talking to Employees About Sustainability Wrong

Much has been written about the benefits of engaging employees on corporate social responsibility or sustainability efforts. Take GlobeScan board member Kellie McElhaney’s assertion in her book, “Just Good Business”: “Study after study shows that CSR is significantly linked to employees’ satisfaction. Employees tend to feel good about coming to work and earning a paycheck, as well as about contributing to some sort of social or environmental issue.” GlobeScan’s research has indicated that for many employees their company is engaging … “You’re Talking to Employees About Sustainability Wrong”

Labour Issues at Heart of Walmart’s Reputational Problems

Earlier this week, Dutch pension fund PGGM Vermogensbeheer B.V announced that they would cease investment in US retail giant Walmart, citing the company’s failure to engage with their concerns, particularly over labour issues. Two years ago, GlobeScan examined the public’s perceptions of Walmart and found that it was cited as socially irresponsible by many more than described it as responsible. In 2013, that trust deficit persists. When asked, unprompted, to name a socially responsible company, 2 percent cited Walmart, whereas … “Labour Issues at Heart of Walmart’s Reputational Problems”

Should Supply or Demand Drive Sustainable Products?

This article was originally published on GreenBiz.com, as part of our Proof Points blog series.  4 July 2013 – Given the lack of momentum on the global sustainability agenda in recent years, an atmosphere of mutual frustration between various levels of society is understandable. If nothing else, it inclines some to ask: Who do we turn to in order to drive the agenda forward? When our panel of sustainability experts at GlobeScan is asked whether we need more supply of or demand … “Should Supply or Demand Drive Sustainable Products?”

Evolution at GlobeScan

TORONTO, 28 JUNE 2013 – GlobeScan, a 25-year leader in global polling and stakeholder intelligence, is announcing another key step in its evolution into the first “evidence and ideas” company – focused on evidence-based advisory and stakeholder engagement services to leadership organizations. Along with its recent re-branding and enhancements to its service offerings, GlobeScan is today making a generational change in leadership with founder Doug Miller passing his CEO role to co-CEOs Chris Coulter and Christophe Guibeleguiet. Doug Miller, continuing … “Evolution at GlobeScan”

How Global Business Can Respond to Societal Expectations: A GlobeScan Radar Webinar

With businesses, citizens and governments around the world adjusting to a ‘new normal’ of low growth and contending with an ever-growing set of complex social and environmental challenges, how are public attitudes towards the corporate world and its place in society changing? And how can business respond? Through our annual global polling on business in society that informs the GlobeScan Radar program, we conducted a webinar on June 27, 2013 that looked at the current state of public trust in … “How Global Business Can Respond to Societal Expectations: A GlobeScan Radar Webinar”

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Governments, Businesses, and Consumers Look to Each Other to Drive Increased Sustainability

With frustration at the lack of progress on sustainability being expressed from many quarters, who should we be expecting to drive change? Experts in sustainability tend to believe the impetus has to come from consumers: when asked about sustainability supply and demand dynamics earlier this year, only around one in four (23%) thought that society required a greater supply of regulations and options for consumers from companies and governments, while 41 percent thought that more consumer demand is required. Experts … “Governments, Businesses, and Consumers Look to Each Other to Drive Increased Sustainability”

GlobeScan Helps Launch the UN Global Compact’s Canadian Local Network

On June 13, 2013, the UN Global Compact officially launched the Canadian Local Network. GlobeScan, along with six founding signatory companies – Barrick Gold Corp, Scotiabank, Suncor Energy, Teck Resources Limited, TELUS, and Unilever Canada – helped to drive the initiative, which now has over 80 Canadian signatories from a wide range of sectors and industries. The UN Global Compact is inviting other leading organizations to join the Canadian Network in a unique opportunity for companies and organizations across Canada to: … “GlobeScan Helps Launch the UN Global Compact’s Canadian Local Network”