People all over the world are concerned about having clean water, with 63 percent globally saying that water pollution is a “very serious” issue. Concern is particularly high in Latin America, while people in Asia tend to be less concerned. Young people are more worried than those who are older, but concern is high across all demographics, including political orientation. The desire to safeguard clean water is a unifying issue, and broad audiences will likely be receptive to communications around … “Insight of the Week: Latin Americans Are the Most Worried about Water Pollution”
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One of the most challenging aspects of sustainability continues to be how to best engage and mobilize consumers in sustainable living. In a three-part series of webinars, we dove into key findings from our latest global consumer insights research on healthy & sustainable living and exploring how brands can play a role in inspiring consumer action and behavior change. We invite you to watch the recordings below, which feature a great line-up of speakers from Akatu Institute, CVS Health, IKEA, … “Webinar Series | Healthy & Sustainable Living: Engaging Consumers in Sustainability”
Sustainability experts say companies that are seen as underperforming on climate change will face several challenges to their long-term success. Half of experts feel that the reputational cost of inaction will be significant, highlighting increased attention on corporate climate change commitments among stakeholders and the public. Source: GlobeScan/SustainAbility Survey of over 500 experts representing business, government, NGOs, and academia across 71 countries
There is strong support from both women and men among those who are aware of the #MeToo movement: 83 percent of women who are aware of the movement support it while 73 percent of men who are aware support it. Younger people are particularly supportive, especially Gen Z. Together with Millennials, these consumers also have high expectations for brands to support #MeToo. Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July 2021)
Unequal treatment of women is seen as a “very serious” issue by 43 percent of people globally, but attitudes vary widely across countries and regions. While Latin Americans tend to be the most concerned with gender inequality, people in East Asia and Russia show far less concern. Younger generations are also much more sensitive to the issue, and women are significantly more concerned than men. Gender inequality is clearly not viewed the same way across regions or demographics, requiring different … “Insight of the Week: People in Latin America and Africa / Middle East Are Most Concerned with Unequal Treatment of Women”
These are the key findings from GlobeScan’s latest global opinion research report on how different populations engage on sustainability: The composition of minority groups varies across markets surveyed People in minority groups are more concerned about discrimination Minority groups are disproportionally affected by issues like climate change and air pollution Those belonging to minority groups are more engaged on sustainability
Insight of the Week: Strong Interest across Generations about Product Impacts on Wildlife and Nature
Most consumers around the world say they want to know how products they buy affect nature and wildlife. Interest decreaseswith age, with Baby Boomers and older consumers showing relatively less interest. This shows that consumers are receptive to communications around the impacts of their purchasing decisions when it comes to nature and wildlife. Brands may want to develop more communications around this theme, particularly in engaging younger consumers. Source: GlobeScan Healthy & Sustainable Living Study 2021 (survey of 30,000 people … “Insight of the Week: Strong Interest across Generations about Product Impacts on Wildlife and Nature”
We are pleased to help launch a new book: The Sustainable Business Handbook: A Guide to Becoming More Innovative, Resilient and Successful The book, co-authored by David Grayson, Professor Emeritus, Cranfield School of Management, Chris Coulter, CEO, GlobeScan, and Mark Lee, Director, The SustainAbility Institute by ERM, has been written as a practical guide filled with case studies and tips to help make business more sustainable. The case for business sustainability has already been made and organizations can no longer … “The Sustainable Business Handbook: A Guide to Becoming More Innovative, Resilient and Successful”
The Forest Stewardship Council and GlobeScan recently hosted a webinar to introduce new research on consumer perspectives about sustainability. With deforestation and climate change at the top of consumer minds, the webinar drew from our global survey of 12,000 consumers in 15 countries to explore the following topics: Discover the latest consumer behaviors and attitudes towards sustainability and forestry issues Understand how sustainability influences consumer purchase decisions Hear practical examples from successful brands, how FSC can be leveraged to demonstrate … “Webinar | Consumer Engagement on Forest Sustainability”
Daniel Bergin has researched the illegal and unsustainable wildlife trade, in both physical markets and online, for the past 10 years in countries such as China, Japan, Myanmar, Belgium, Nigeria, Thailand, United Kingdom, United States, and Vietnam. His most recently published paper, in the journal Nature, examined how to persuade people in countries where the trade flourishes to avoid consuming wildlife products, and in turn reduce the likelihood of another pandemic. Reducing a lucrative trade estimated to be worth between US$7 and US$23 … “24 Hours With… Wildlife Trade Researcher Daniel Bergin”
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Among those who work at large companies, employees who self-identify as ethnic/racial, religious, or LGBTQI+ minorities are much more likely to have felt excluded at work compared to the total population. This is an important signal for businesses to pay more attention to diversity, equity, and inclusion as part of ongoing efforts to build productive, engaged, and successful workforces – especially during these challenging times (Great Resignation, generational demands for purposeful business, etc.). Source: GlobeScan Radar Report 2021 (survey of 30,000 … “Insight of the Week: Most Minority Employees Have Felt Left Out in the Workplace”
Racial justice is important to people around the world, and young people in particular – not only in the USA but globally – expect companies to take a strong position. Nearly three-quarters of people who are familiar with the Black Lives Matter movement (BLM) say companies and brands should at least “somewhat” support it. This proportion increases to 85 percent among Gen Z. Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July 2021)
Larry Fink, CEO and Chairman of BlackRock, published his much-anticipated 10th annual Letter to CEOs in January 2022. BlackRock is the world’s largest investment management firm and the first public asset manager to have US $10 trillion in assets at the beginning of 2022. The letter is addressed to the CEOs of the companies in which BlackRock invests, on behalf of its clients, and lays out Fink’s expectations for how these businesses are managed. This year, Fink uses his letter … “Reinforcing the Need for Long-term Purposeful Business in a Capitalist Society: Analysis of Larry Fink’s Annual Letter to CEOs”
Black Lives Matter has captured the attention of people across the world. Awareness is highest in North America where the movement began, but there is also broad awareness in other regions, particularly Africa / Middle East and Europe. Over seven in ten people globally (72%) who are aware of Black Lives Matter support the movement. Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July 2021)
In key markets, more people are avoiding single-use plastic than they were two years ago. This suggests consumers are paying more attention to plastic when shopping: single-use plastic in or on products has an impact on what people choose to buy. As consumer consciousness around plastic grows, companies will face more pressure to adopt plastic alternatives and circular solutions. Source: GlobeScan Healthy & Sustainable Living Study 2021 (survey of 30,000 people in the general public in July 2021)
Investments based on ESG considerations – environmental, social, and governance – have increased over the past two decades in G7 markets, where nearly four in ten retail investors now say they have bought or sold shares based on ESG, up 13 points from 2003. Interest in ESG is particularly strong in the US, where more than half of retail investors (51%) say they pay attention to ESG when making investment decisions. There are growing opportunities to engage the hundreds of … “Insight of the Week: ESG Increasingly Influential for Retail Investors”
Findings from GlobeScan’s latest global opinion research on nature show that there is a gap between growing concern and high expectations from the public, and perceived performance of most actors in protecting nature and wildlife. Concern about the loss of animal and plant species has been increasing steadily over the past eight years; with a majority of people now believing that the loss of biodiversity is a very serious global problem. Many people feel a strong bond with nature, as … “Global Public Opinion Research on Nature | Report”
As we enter 2022 in anticipation of a new round of negotiations post-COP26 and amidst mounting public alarm, it is now up to governments and business to step up and act on their pledges if we are to be able to change course away from catastrophic climate change. But what actions do consumers need to take to play their part? GlobeScan’s Healthy & Sustainable Living public opinion research suggests that people are not making many meaningful changes to their everyday behavior and … “More Consumers are Serious about Climate Change. Are Business and Government Listening?”
Respondents around the world were asked if they self-identify as part of a minority group, including minority ethnic/racial group, religious minority, LGBTQI+, and “another minority group.” Minorities are both more motivated toward a sustainable lifestyle and are more likely to have made major sustainable lifestyle changes than non-minorities. Minority populations are also feeling the impacts of a range of issues, including climate change, more than non-minorities. This suggests that minority populations are feeling the impacts of environmental challenges and are also … “Insight of the Week: Minorities Are Highly Motivated toward Sustainable Living”
People who self-identify as part of a minority group (including minority ethnic/racial group, religious minority, LGBTQI+, and “another minority group”) are more likely to say they are “greatly affected” by climate change and air pollution than non-minority respondents. This highlights the social disparities in how climate change affects communities and makes a powerful case for climate justice. Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July 2021)
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Enabling consumers to live more healthy and sustainable lives is not only crucial for our collective future, but also an enormous opportunity for brands to build more trust, loyalty, and engagement with consumers. The Healthy & Sustainable Living global consumer insights research program was launched in 2019 to help companies better understand, engage, and mobilize consumers in this exciting yet challenging area of consumer engagement in sustainability. The 2021 study is the largest yet including over 30,000 interviews across 31 … “Five Consumer Insights to Activate Healthy and Sustainable Living in Asia-Pacific | Report”
The significant challenges that we have collectively faced over the last two years of the COVID-19 pandemic have once again put humanity to the test, and if the start of 2022 is any indication, we will need this resolve to navigate what could be another challenging year ahead. We have re-calibrated over the past 24 months, only to start from scratch and prioritize our personal and professional goals. Living with the changing shades of the pandemic is now a given. … “The Increasing Relevance of Leading a Healthy and Sustainable Lifestyle in India | Report”
Nearly three-quarters of people say governments should require large companies to work to make a better society, up sharply over the past decade. Public support for regulation is expected to remain strong, as people around the world report ongoing low trust in business and growing concerns about key environmental and social issues. Businesses should expect more rigorous governmental regulations on a range of ESG issues. Data source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in … “Insight of the Week: Dramatic Increase in Public Support for Laws Requiring Large Companies to Work for a Better Society”
People under 30 are less likely than older people to claim environmentally friendly behaviors like bringing their own shopping bag, recycling waste, and avoiding single-use plastics. Conversely, younger consumers are more likely than those over 30 to volunteer in their local communities and shop second-hand. There is an opportunity for brands to connect and engage with a younger generation who are excited about sustainable living but need support to change their everyday behavior. Data source: GlobeScan Healthy & Sustainable Living Study 2021 … “Insight of the Week: Actions toward More Sustainable Behavior Vary by Age”