Move over Millennials. Meet the Aspirationals. In the Age of Uncertainty, how might we create brands of enduring value that are relevant to a new generation and resilient for a new world? BBMG and GlobeScan’s webinar from Thursday, October 29, highlighted findings and implications from our new global trends report “Five Human Aspirations and the Future of Brands.” Building on four years of global data from 22,000 consumers across 22 countries, learn how a new generation of Aspirational consumers is … “Webinar Recap: Five Human Aspirations & the Future of Brands”
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Join our November 12 webinar to discuss the results from the latest edition of the GlobeScan/SustainAbility Survey (GSS), which focused on climate change and COP21. GSS is one the longest-running expert surveys on sustainability-related topics of its kind. In our latest report, produced and presented in partnership with The Climate Group, we analyze the viewpoints of over 600 global sustainability experts on a range of questions including: How confident are the experts that the COP21 meeting will result in a binding international … “Upcoming Webinar: Looking Ahead to COP21: Findings from the 2015 GlobeScan/SustainAbility Survey on Climate Change”
More than two decades ago, government leaders, scientists, NGOs and other change makers gathered in Rio de Janeiro for a historic summit that would set the direction of sustainable development for years to come. Since the Earth Summit, progress on climate change and sustainability has been uneven and, many will argue, disappointing. As the date of the 21st United Nations climate change conference in Paris approaches, the global community is facing another seminal year, building hopes that the December summit will mark the beginning of a … “For Sustainability Progress, NGOs are in a League of Their Own”
A recent 12-country study of IKEA stakeholder opinions by GlobeScan revealed that stakeholders want to know more about what IKEA is doing to integrate sustainability into the business. On a November 20th webinar, Steve Howard, Chief Sustainability Officer of IKEA Group and Chris Coulter, CEO of GlobeScan will discuss shifting expectations of stakeholders toward companies to be a force for good and explore IKEA’s People and Planet Positive sustainability strategy – one of the strongest drivers of stakeholder trust in IKEA. How … “Upcoming Webinar: Living up to Stakeholder Expectations: How Can IKEA Have a Positive Impact on Society?”
GlobeScan Chairman Doug Miller had the pleasure of discussing challenges and opportunities for business with Sir Mark Moody-Stuart who, in a distinguished career, has served as Chief Executive of Royal Dutch Shell, Chairman of Anglo-American, and now Chairman of the United Nations Global Compact. He is the author of “Responsible Leadership” (Greenleaf, 2014). What are the pressures on global business today, and what are the resulting imperatives for business leaders? The continuing imperative for business is to keep one’s radar … “Recognizing Leaders: Sir Mark Moody-Stuart, UN Global Compact”
Five Human Aspirations and the Future of Brands: findings from The 2015 Aspirationals Consumer Index – a BBMG/GlobeScan Study.
New Global Study from BBMG and GlobeScan Details Five Marketplace Shifts Toward Authenticity, Wellbeing, Sustainability and Social Purpose NEW YORK, 6 October 2015 – Despite profound economic, political and social challenges around the world, a rising generation of Aspirational consumers is optimistic about the future and sees brands and free market capitalism as a force for positive change, finds a new global study by BBMG and GlobeScan. According to the report, “Five Human Aspirations and the Future of Brands,” Aspirationals are … “Despite Global Challenges, Aspirational Consumers See Brands, Capitalism as a Force for Positive Change”
Move over Millennials. Meet the Aspirationals. The Aspirational Generation isn’t defined solely by age, but rather the desire for their actions to meet their needs, have a positive impact on others and connect them with an ideal or community that’s bigger than themselves. Representing 39 percent of the global adult population, Aspirationals are connecting the right thing to do with the cool thing to do, creating new possibilities for brands, business and society. Discover “Five Human Aspirations and the Future … “Upcoming Webinar: Five Human Aspirations & the Future of Brands”
New study from Standard Chartered reveals insights into emerging affluent consumers across Africa and Asia LONDON, 5 October 2015 – The emerging affluent across Asia and Africa are confident about their market’s growth prospects, expect their incomes to rise, have clear spending plans, and are highly confident in achieving their long-term wealth goal, finds a new GlobeScan study commissioned by Standard Chartered. The study of 7,000 emerging affluent consumers across seven of Standard Chartered’s markets – Hong Kong, China, India, Indonesia, … “The Emerging Affluent: Aspirational and Ambitious”
A dictionary definition of the word integrate is “to make or be made into a whole.” In the field of corporate sustainability, integration is arguably the holy grail; a moment when we can truly say that sustainability has been made one with the business. How close, or how far away we are from this is one of the key highlights of our seventh annual BSR/GlobeScan State of Sustainable Business Survey 2015, released today. Our survey of more than 400 business … “We Are Not Yet Whole: Integrating Sustainability Into The Core Of The Business”
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Full Report of the BSR/GlobeScan State of Sustainable Business Survey 2015.
On Wednesday, September 30th, along with our partners BSR, we hosted a special, public webinar to launch the results of our seventh annual “State of Sustainable Business” survey, which provides a window into key trends in corporate practices and perspectives of leading companies on the successes and challenges in advancing sustainability. This year’s survey offers unique insights on how companies are implementing sustainability goals, strengthening business resilience, and contributing to global development and climate change agendas. Please follow the links below to review the full … “Webinar Recap: BSR/GlobeScan State of Sustainable Business Survey 2015”
HONG KONG, 14 September 2015 – GlobeScan, an evidence-based strategy consultancy focused on stakeholder intelligence and engagement, announced today the appointment of Wander Meijer as Director GlobeScan Asia Pacific. Wander Meijer joins GlobeScan with more than 20 years’ experience in business and management in Europe, Asia Pacific and Latin America, having spent the majority of his career at TNS. His most recent position was Chief Operating Officer at MRops, a global market research operations company specializing in complex stakeholder management research … “Globescan Appoints New Director To Expand Business In Asia Pacific”
Chris Coulter, GlobeScan’s Co-CEO, and I recently participated in the Sustainable Brands Rio 2015 conference. We opened the first morning of the conference by facilitating a workshop to discuss transparency, trust and leadership with an engaging audience of more than 40 participants from companies such as Itaú Unibanco, BG Brasil, SC Johnson, C&A, HP, and Wal-Mart, among others. As a starting point for the debate, Chris presented the results of recent research studies conducted by GlobeScan, which revealed that the … “Introducing The Concept of “Thick Trust” To A Brazilian Audience”
This is the final blog post of a series of three focusing on the financial services sector seven years on from the financial crisis. After quantifying the loss of public trust in banks and financial institutions and exploring how the industry has lost touch with its societal role in different parts of the world, we are now completing this series by looking for lessons from other sectors on how the financial services industry can improve its CSR performance and build … “Seven Years On From The Financial Crisis: Building Pathways To Trust And Reputation”
Join us and BSR for a special, public webinar on Wednesday, September 30th @ 11am New York / 8am San Francisco to launch the results of our seventh annual “State of Sustainable Business” survey, which provides a window into key trends in corporate practices and perspectives of leading companies on the successes and challenges in advancing sustainability. This year’s survey offers unique insights on how companies are implementing sustainability goals, strengthening business resilience, and contributing to global development and climate change agendas. We … “Upcoming Webinar: BSR/GlobeScan State of Sustainable Business Survey 2015”
GlobeScan’s Communication on Progress for the UN Global Compact outlines our efforts in making the Global Compact ten principles part of our business strategy and day-to-day operations.
White paper by GlobeScan’s co-CEO Christophe Guibeleguiet and VP Methodology, Dr. Eugene Kritski on combining small sample sizes and a mixed-methodology approach to maximize the value from your stakeholder intelligence.
In our first blog post in this series, we looked at concerns about trust and confidence in banks and financial institutions showing no signs of diminishing more than seven years on from the financial crisis. In this blog we’ll explore how the industry has lost touch with its societal role in different parts of the world. For nearly 15 years, GlobeScan has been tracking global public opinion of how well the financial services sector fulfils its responsibilities to society. The … “Seven Years On From The Financial Crisis: Optimism in Africa but CSR Ratings Deficit Elsewhere”
Full Report by the National Geographic Society and GlobeScan
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Research Conducted in China, Philippines, Thailand, Vietnam and United States Elephant Populations Face Further Peril if Trends Continue WASHINGTON, 12 AUGUST 2015 — A new international analysis of consumer ivory demand released today by the National Geographic Society and GlobeScan presents empirical evidence that there is a substantial ivory market driven by ivory’s perceived suitability for gift giving and the social status ivory ownership conveys. This is despite the fact that support for government action to ban or limit the ivory … “Gift Giving, Social Status Drive Global Ivory Demand, New National Geographic/GlobeScan Study Finds”
Last month, GlobeScan held its second annual roundtable discussion on stakeholder engagement in Johannesburg. Corporate Affairs, Stakeholder and Government Relations leaders at a number of leading South African companies attended the workshop. A good cross-section of industry sectors was present which made for a lively and very informative discussion. Anneke Greyling, GlobeScan’s Country Director for South Africa, opened proceedings with a discussion of the business case for stakeholder engagement and some of the challenges companies commonly face in building an … “Building Effective Stakeholder Intelligence and Engagement Strategies”
Each year, donors around the world spend over US$200 billion in aid for emergency response and global development. They do this with the intention of improving the lives of individuals and communities suffering from abject poverty, food insecurity, poor health, violations of their human rights, violent conflict, or natural disaster. Yet despite the commendable efforts of the global community, there are still millions of people around the world that remain vulnerable. In a recent blog called Managing Confirmation Bias in … “Letting People Speak: Tales of Traveling Through India to Listen to the Poor”
The Challenge of Confirmation Bias People tend to confirm their beliefs by seeking out information that aligns with how they see the world and disregard and devalue information that contradicts their view. This cognitive phenomenon, called the confirmation bias1, is an information processing error that causes the mind to become narrow and rigid in its awareness, creativity, and foresight. Combined with our inherent tendency to be overconfident in our estimates2 and excessively optimistic about outcomes3, this narrow frame of mind is … “Managing Confirmation Bias in Stakeholder Engagement”