The significant challenges that we have collectively faced over the last two years of the COVID-19 pandemic have once again put humanity to the test, and if the start of 2022 is any indication, we will need this resolve to navigate what could be another challenging year ahead. We have re-calibrated over the past 24 months, only to start from scratch and prioritize our personal and professional goals. Living with the changing shades of the pandemic is now a given. … “The Increasing Relevance of Leading a Healthy and Sustainable Lifestyle in India | Report”
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Nearly three-quarters of people say governments should require large companies to work to make a better society, up sharply over the past decade. Public support for regulation is expected to remain strong, as people around the world report ongoing low trust in business and growing concerns about key environmental and social issues. Businesses should expect more rigorous governmental regulations on a range of ESG issues. Data source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in … “Insight of the Week: Dramatic Increase in Public Support for Laws Requiring Large Companies to Work for a Better Society”
People under 30 are less likely than older people to claim environmentally friendly behaviors like bringing their own shopping bag, recycling waste, and avoiding single-use plastics. Conversely, younger consumers are more likely than those over 30 to volunteer in their local communities and shop second-hand. There is an opportunity for brands to connect and engage with a younger generation who are excited about sustainable living but need support to change their everyday behavior. Data source: GlobeScan Healthy & Sustainable Living Study 2021 … “Insight of the Week: Actions toward More Sustainable Behavior Vary by Age”
People around the world express a strong desire to live a more sustainable lifestyle, but a much smaller proportion say they have actually made these changes. This gap between aspiration and action is largest in emerging markets, particularly in Africa / Middle East and Latin America, where most people say they would like to do “a great deal” to live more sustainably. People are interested in living more sustainably but need help doing so. This is an opportunity for governments and companies to help shape … “Insight of the Week: There Is a Large Aspiration-Action Gap in Sustainable Living across All Regions of the World”
People believe that governments, companies, and international bodies bear the most responsibility for addressing climate change. At the same time, people consider themselves less responsible for addressing climate change. This signals a new demand from the global public, that national and global institutions need to work toward taking bold action on climate change. Data source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July 2021)
Findings from GlobeScan’s latest public opinion research show that thirty-nine percent of retail investors around the world say they have invested with ESG in mind and another 39 percent say they have considered it. Shareholders in Asian markets (especially China, Thailand, and Vietnam) are most likely to have already bought or sold shares because of the company’s social and environmental responsibility approach. Investment based on ESG considerations has increased over the past two decades in the G7 markets, where 37 … “Report: Retail Investors Show Strong and Growing Interest in ESG”
Oxford and GlobeScan convened a panel and roundtable discussion on 8 December with members of the Oxford-GlobeScan Global Corporate Affairs Council. The event featured some global public opinion insights on the shifting expectations of the global public regarding the Climate Agenda by Chris Coulter, GlobeScan CEO, and perspectives from Miguel Veiga-Pestana, Head of Corporate Affairs & Chief Sustainability Officer, Reckitt, on experiences at and key takeaways from COP26. The session was moderated by Rupert Younger, Director, Oxford University Centre for Corporate … “Impact of COP26 on the Corporate Affairs Function”
Around the world, more people feel “greatly affected” by climate change than a year ago. This sentiment has increased across all regions and is highest in Latin America, where a majority now feel greatly affected by climate change. While this is lower in North America, there is still a significant increase in the number of people who feel climate change is greatly affecting them. This figure will likely continue to grow as temperatures rise and extreme weather events intensify, leading … “Insight of the Week: People Feel Increasingly Affected by Climate Change”
In-depth consumer research in Japan revealed that the sense of Iyashi (mental healing properties) and Kawaii (cuteness) people find in animals are the most significant underlying motivations for owning exotic pets. In the face of growing popularity of exotic pets globally, the study calls for consumer behaviour change through targeted communications and social mobilization. Among the many threats facing wildlife today, the international pet trade is recognized as a key factor in driving some species towards extinction. Exotic pet trade … “New Study Unveils Consumer Motivations for Exotic Pets in Japan”
In the wake of the COP26 talks, we again find ourselves critically analyzing the success of what is arguably the world’s most important summit. Were the commitments strong enough? Will those in power live up to the commitments? To bring current perspectives to life on climate change, I will draw from several recent GlobeScan research studies. In partnership with the SustainAbility Institute by ERM, the 2021 Climate Survey “Responding to Humanity’s Code Red” is the latest edition of our collaboration surveying experts … “With Climate Concern at All-Time High, Consumers Want Action More than Promises”
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Most people around the world say that deforestation of the Amazon rainforest is a serious problem. People are more concerned about this than other challenges such as shortages of fresh water, lack of access to healthcare, and unemployment. Concern is especially high in Latin America – specifically in Argentina, Brazil, Colombia, Mexico, and Peru. Europeans also express relatively strong concern. People farther from the Amazon region express comparatively less concern, but a wide majority around the world still say this … “Insight of the Week: Deforestation of the Amazon Rainforest Seen as a Serious Global Concern”
GlobeScan recently hosted a special webinar to explore the environmental, social, and governance implications for the climate agenda after COP26. Our conversation featured an esteemed panel of leaders: Mark Carney, UN Special Envoy on Climate Action and Finance, Vice Chair of Brookfield Asset Management, and former Governor of the Banks of England and Canada, who shared his sense of the implications of COP26, guided by insights from his new book, Value(s). Mark Cutifani, Chief Executive of Anglo American, who spoke … “Webinar & Summary | The Climate Agenda Post COP26: a Conversation with Mark Carney, Mark Cutifani, & Gail Klintworth”
Concern about overconsumption has increased significantly compared to before the pandemic, with majorities of people around the world saying we need to consume less for the sake of future generations. This pattern of increased consumer consciousness is seen across all regions surveyed. With increasing unease about our current levels of consumption, people everywhere will be looking for more sustainable consumption patterns. Data source: GlobeScan Healthy & Sustainable Living Study 2021 (survey of 30,000 people in the general public in July 2021)
GlobeScan surveyed people in five English-speaking countries about their awareness of “net zero” products or companies. Only one-quarter of respondents globally claim at least “some” awareness about this concept. More people in the USA and the UK have heard of net zero than in other countries. Awareness is also higher among Millennials and those with higher incomes. Overall, this suggests a need to educate consumers on net zero as a tactic against climate change. Data source: GlobeScan Radar Report 2021 … “Insight of the Week: People Largely Unaware of Net Zero”
Akatu Institute and GlobeScan recently hosted a webinar to explore the 2021 edition of the Healthy and Sustainable Living global consumer insights research program, with a focus on findings for Brazil. At the event, Helio Mattar, President of Akatu, and Álvaro Almeida, Director of GlobeScan Brasil, presented the main findings of the research, which aimed to deepen the understanding of: how the topic of Healthy and Sustainable Living is understood by Brazilian consumers barriers and triggers for best practice behavioral … “Webinar | Healthy & Sustainable Living in Brazil”
A majority of the global public – six in ten – favor a carbon tax on energy sources that contribute most to climate change such as coal, oil, and gas, an increase of 10 points from 2015. Support for taxation that reduces carbon emissions is the highest recorded in nearly 15 years. One in three oppose a carbon tax, especially those with lower levels of income. This suggests there may be enough public support for government policies that put a price … “Insight of the Week: Public Support for a Carbon Tax Is Growing Globally”
With the COP26 climate summit under way in Glasgow this week, a new global poll conducted for the BBC World Service shows increased public support for a carbon tax on the types of energy that most cause climate change, such as coal and oil/petrol, to encourage individuals and businesses to use less of these. The poll of 31 countries and territories was conducted by GlobeScan in June and July 2021. In total, more than 30,000 people were surveyed about their … “New Global Poll Shows Growing Public Support for a Carbon Tax”
During COP26 in Glasgow this month, sustainability experts most want to see an agreement for integrating nature-based solutions into the Paris strategy, followed by countries’ five-year emission reduction pledges and carbon market mechanisms. Experts’ preferred outcomes favor action in the near future over a long-term approach, highlighting the urgency of action needed to stem and reverse the climate crisis. Data source: GlobeScan/SustainAbility Survey of over 500 experts representing business, government, NGOs, and academia across 71 countries
IKEA is taking action to become climate positive by 2030, reducing more greenhouse gas emissions than the IKEA value chain emits, while growing the business. According to new climate action research conducted by GlobeScan for Ingka Group, the main IKEA retailer, 7 out of 10 people are worried about climate change, and 9 out of 10 people are willing to take individual action. The research was conducted across 32 countries in 2021, asking over 34,000 people about how they think, … “IKEA Climate Action Research 2021: Enabling People to Live a More Sustainable Life at Home”
On November 2, we hosted a webinar to explore results of the GlobeScan / SustainAbility Institute by ERM 2021 Climate Survey, which captures the perceptions of hundreds of sustainability experts globally on climate progress and climate leadership, revealing how perceptions are changing and where progress is – or is not – perceived to be occurring. While this year’s survey finds most experts remain critical about climate progress, there are signs of hope that COP26 will shift the present trajectory. Experts … “Webinar | The 2021 Climate Survey: Evaluating Progress”
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Across 18 countries, more than nine in ten people want their governments to support at least some action on climate change at the upcoming COP26 Climate Summit. Nearly six in ten want their governments to take a leadership role to address climate change as quickly as possible. Support for leadership has grown substantially in 13 out of 18 countries tracked, including the three largest emitting countries China, India, and the USA. This change in majority opinion is a strong call … “Insight of the Week: People Want Governments to Lead at COP26 Climate Summit in Glasgow Even More So Than They Did for COP21 in Paris”
As national governments and others prepare to come together in Glasgow, Scotland, for the 26th United Nations Climate Change conference (COP26), a new global poll conducted for the BBC World Service shows that support for national governments leading on ambitious climate targets at next month’s summit has increased substantially from levels measured prior to the 2015 Paris Summit. The poll of 31 countries and territories was conducted by GlobeScan in June and July 2021. In total, more than 30,000 people … “New Global Poll ahead of COP26 in Glasgow Shows Growing Support for Governments to Take Strong Action on Climate Change”
The longest-running annual research of elephant ivory consumers in China — the major market for ivory before the country banned the trade at the end of 2017 — finds that consumer demand for ivory remains on a downward trajectory. WWF, in cooperation with research organization GlobeScan, has conducted the largest ivory consumer survey – 2,000 people in 15 cities – for five consecutive years. This annual survey is the largest assessment of changes in attitudes to ivory consumption, purchasing rates … “Report: Consumer Demand for Ivory Remains in Decline, WWF’s Fifth Annual Survey in China Finds”
GlobeScan’s latest public opinion research shows that more than half of people across the world agree that deforestation of the Amazon rainforest is a very serious problem. People are more concerned about this than other world problems such as access to healthcare and unemployment. The survey of over 30,000 people in 31 countries, including Brazil, was conducted in June and July of 2021. Approximately 1,000 people in each country took part in the global study that asked them about their … “Study Finds That Deforestation of the Amazon Rainforest Is a Serious Concern Worldwide”