Explore the 2025 People and Planet Consumer Insights and Trends report by GlobeScan and Ingka Group (IKEA), revealing global concern about climate change and inequality, and how companies can empower people to take meaningful action.
GlobeScan research reveals that American consumers continue to show a strong demand for sustainable products.
In this episode, Chris, David, and Mark discuss some fresh polling of U.S. consumers views on sustainability and shifts they see in the sustainable business agenda.
Segmentation based on sustainability attitudes uncovers two active consumer groups—Enthusiasts and Minimalists—each requiring a distinct marketing approach.
Environmental worries prompt nearly half of shoppers to alter their diets, according to a GlobeScan and MSC survey
GlobeScan research shows that Gen Z are more than twice as likely to say they frequently experience stress and anxiety than Baby Boomers.
GlobeScan’s research shows that the public across all regions and demographics largely feel that they cannot keep up with a fast-changing world.
A significant proportion of people do not trust their national government to act in the best interest of society.
Over four in ten consumers globally now say they want to make major changes to how they live from both a health and environmental perspective
Perceived high cost is holding back large proportions of consumers from making the changes needed to live a healthy and sustainable lifestyle.