On October 10, along with our partners at BBMG, we hosted a webinar titled: Brand Purpose in Divided Times – Four Strategies for Brand Leadership. One of the greatest challenges facing brands today is the ability to connect deeply with consumers. This is particularly difficult in a context of low trust in business, shifting consumer expectations and more choice in a global economy. In order for brands to build trust and connect with consumers, a new approach is required that must … “Brand Purpose in Divided Times: Four Strategies for Brand Leadership”
Suzanne Fallender is Intel’s Director of Corporate Responsibility. In this role, she collaborates with key stakeholders across the company to integrate corporate responsibility concepts into company strategies, policies, public reporting, and stakeholder engagement activities to advance Intel’s corporate responsibility leadership and create positive social impact and business value. GlobeScan Director James Morris spoke to Suzanne about Intel’s approach to corporate responsibility. After three years directing Intel’s girls and women’s empowerment programs, you’ve been back in the wider corporate responsibility field at … “Recognizing Leaders: Suzanne Fallender, Intel”
One of the greatest challenges facing brands today is the ability to connect deeply with consumers. This is particularly difficult in a context of low trust in business, shifting consumer expectations and more choice in a global economy. In order for brands to build trust and connect with consumers, a new approach is required that must begin with purpose and intention. Explore Brand Purpose in Divided Times: Four Strategies for Brand Leadership – a BBMG/GlobeScan Study: Download Full report Read … “Brand Purpose in Divided Times: Four Strategies for Brand Leadership | Report”
This blog is part of the GlobeScan/SustainAbility Leaders Survey 20th anniversary project being conducted by GlobeScan and SustainAbility in partnership with Interface. Since 1997, GlobeScan has been asking a global panel of sustainability experts who exemplifies and what defines leadership on sustainable development. While asking the same questions for 20 years might sound a little too close to Einstein’s definition of insanity, in truth it has been fascinating, both for the constants in the process and for the huge changes in responses we have revealed. … “The Dynamics of Corporate Sustainability Leadership Over Two Decades: Insights from Dow’s Neil Hawkins”
Webinar Recap | Driving Change: A Conversation with Unilever on Creating a New Way of Doing Business
On 3 October 2017, Unilever and GlobeScan hosted a webinar conversation with Sue Garrard, EVP, Sustainable Business & Communications from Unilever, and Chris Coulter, co-CEO of GlobeScan. Their conversation explored where Unilever has come from, where the company is now and the future of sustainable business including the challenges and successes encountered along the way. They took a close look at the future of corporate leadership and what companies should be doing to keep their organizations ahead of the curve. … “Webinar Recap | Driving Change: A Conversation with Unilever on Creating a New Way of Doing Business”
On September 12, GlobeScan hosted a webinar with the International Council on Mining and Metals (ICMM) to explore the latest perspectives on opportunities and challenges facing the sector. ICMM’s CEO Tom Butler and Research Manager Fernanda Diez were joined by GlobeScan co-CEO Chris Coulter and Associate Director Lionel Bellier for a lively and evidence-rich discussion on the mining industry’s progress towards sustainable development, and the role of ICMM in channelling industry leadership in responsible business practices. Drawing on GlobeScan’s primary research amongst ICMM’s stakeholders the webinar generated dialogue on the industry challenges, the role of … “Webinar Recap | Stakeholder Perceptions Towards Mining Industry: Opportunities and Challenges”
More deeply understanding some of the key challenges facing young people across North America, Latin America and the Caribbean is in line with Scotiabank’s new strategy to invest 70% of its philanthropic support to organizations that help young people in the community. To help assess the state of health & well-being and education of young people in these communities, we worked in partnership with Scotiabank and an advisory council of leading external experts on key issues impacting young people to develop the Scotiabank … “Developing the Scotiabank Young People in the Community Index | Report”
GlobeScan has been tracking global public perceptions and engagement around climate change since 1998. We have also convened consumers and stakeholders through focus groups, interviews, and events to understand key opinions, barriers, and opportunities around climate action. Through all these years of research, a common and frustrating theme has emerged: climate change has a major PR problem, and it’s not necessarily getting any better. For global corporations, governments, and civil society organizations to be able to take the urgent action … “Three Major Pitfalls of Public Engagement on Climate Change and What to Do About Them”
The annual BSR/GlobeScan State of Sustainable Business Survey (now in its ninth year) provides insights into the world of sustainable business and aims to identify common perceptions and practices of corporate sustainability professionals. The 2017 survey offers unique insights on how companies are implementing sustainability goals, strengthening business resilience, and contributing to global development and climate change agendas. In addition to capturing the views of sustainability professionals, this year’s survey underscores how well sustainability is being incorporated into company practices … “The 2017 BSR/GlobeScan State of Sustainable Business Survey | Report”
With all that has happened over the past 12 months, it felt appropriate to include this Star Wars reference in the title of this blog. Far from being gratuitous, I use it to highlight the positive reaction that many businesses have had to the significant political shocks and instability that we have been witnessing. In BSR and GlobeScan’s ninth annual Sustainable Business Survey, a majority of corporate sustainability professionals say they are confident that their companies will stay the course … “Stay on Target! Stay on Target! – Results from the Ninth Annual BSR/GlobeScan State of Sustainable Business Survey”