Originally published for K Magazine, GlobeScan CEO, Christophe Guibeleguiet, takes a look at how Asian consumer attitudes to business in society are changing and the need for companies to balance opportunity with responsibility. Divided into a 3-part blog series, future posts will look at health and safety issues, and the rise of ‘Aspirational’ consumers. One of the defining features of the early 21st Century has been the apparently inexorable rise of China, and with it, a shift in the balance … “Redefining Sustainability in Asia: Extending Corporate Leadership”
Our 2014 predictions blog identifies seven key trends that we think will have particular impact across the sustainability, reputation, brand nexus. We share our forecasts for key consumer and stakeholder trends, examine the challenges that these represent to business, and anticipate how organizations are likely to respond. 1. Social inequality a rising concern. Evidence from GlobeScan’s stakeholder and consumer surveys supports the notion that social and economic inequality will be key issues of global concern this year. We will continue … “Our 2014 Predictions for the Nexus of Reputation, Brand and Sustainability”
Dear Friends of GlobeScan, As we enter the 15th year of the 21st Century, the challenges facing global organizations in this volatile, uncertain and complex world are significant. Trust in business and government remains low, yet expectations for these institutions continue to grow, while the need to make greater progress in many economic, environmental and social issues has never been more acute. It is within this context that the success of many global companies, multilateral organizations and international NGOs will … “GlobeScan New Year’s Message”
The Greendex Survey, the result of a partnership between National Geographic and GlobeScan, is a global tracking study developed to quantify and monitor consumer attitudes toward environmentally sustainable consumption. In addition to providing a global perspective on behavioural trends across 17,000 consumers in 17 countries, the survey provides each respondent with their own “Greendex Score”, a calculation of their environmental footprint. As we gear up for the Greendex 2014, we decided to revisit some of our 2012 data to provide … “Out of sight, out of mind: How businesses can tackle future discounting to enable sustainable consumer behaviour”
We hope you have enjoyed this 6-part blog series exploring best-practice solutions to common challenges of corporate reputation management. As a complement to these blog postings, we have summarized the key points in a brief entitled Building Resilient Corporate Reputations: A GlobeScan Brief on Reputation Best Practice, which is available for download here. To wrap up this series, I’d like to discuss the importance of moving beyond the gathering of stakeholder intelligence to proactively engaging with stakeholders more deeply. This … “Moving from stakeholder intelligence to proactive engagement”
On December 5th, along with our colleagues at SustainAbility, we hosted a webcast on Extended Leadership: How to Accelerate Progress in Sustainability to 2020, featuring Miguel Pestana, VP of Global External Affairs & Media Relations at Unilever. As indicated by their top ranking in the GlobeScan-SustainAbility Leadership Survey 2011-2013, Unilever is at the forefront of corporate sustainability leadership. Led by Mark Lee, Executive Director of SustainAbility, and Chris Coulter, CEO of GlobeScan, this webcast explored how Unilever stays atop sustainability rankings … “Extended Leadership: How to Accelerate Progress in Sustainability to 2020”
I recently attended another interesting and enjoyable BSR Conference, this year focused on the Power of Networks (and conveniently for the GlobeScan San Francisco team – located in our own fair city!). At the conclusion of the conference I left having spoken to many interesting people who are doing fabulous and formative work in the sustainability arena. My own personal network is always expanded, and I am buoyed by the efforts of these people who are leading their companies to … “A Sustainability Conference, Without Sustainability Professionals?”
Last week, my colleague, Abbie Curtis, and I enjoyed a fantastic couple of days at Sustainable Brands London. Monday started with insights on declining trust in brands and the rise of feminine values, and Tuesday ended with lessons for intrapreneurs and how to be a successful change agent. There was an abundance of research, advice and case studies in between. I’ve just selected 3 lessons for organizations that are trying to cement their position as sustainable brands. These stood out … “3 Lessons for Brands from Sustainable Brands London 2013”
In my previous post, we looked at the importance of maximizing value by integrating intelligence streams, and developing an integrated framework that includes key indicators across primary research, secondary research, and media monitoring. The next goal for any corporate reputation strategy is to really go beyond the data and to apply the insights to drive better decision making. While regularly benchmarking and tracking a company’s reputation is a valuable exercise , the simple collection of data and monitoring of … “Are you converting data into true business intelligence?”
In my last post, I outlined the importance of gathering stakeholder intelligence from a wide diversity of audiences that can impact your reputation. The aim should be to capture the complexity of the company, starting with the most important markets and audiences, and scaling up over time. In this post, I want to talk about how to maximize value by integrating intelligence streams. With the massive popularity and impact of online and social media, companies need to frequently monitor how … “Are your intelligence streams integrated?”