Natura’s Journey to Becoming a Global Company

Recognized as the most sustainable company in Latin America, Brazilian cosmetics manufacturer Natura is about to become a global player. It has offered €1 billion to L’Oreal for the acquisition of The Body Shop. The deal, set to be finalized by the end of this year, will solve one of Natura’s biggest challenges: how to scale up faster in the developed markets of Europe and the United States. Natura’s admiration for The Body Shop began a long time ago. The … “Natura’s Journey to Becoming a Global Company”

Business Leadership in the White House: An Unscientific Assessment

During the US Presidential campaign, the then-candidate Donald Trump consistently touted his business credentials as an asset for how he would be successful as the nation’s Chief Executive. We have now experienced the Trump administration for over 60 days, and it is interesting to assess the manner in which he is governing compared to what we know to be the tenets of successful corporate leadership. Leaving aside any perceptions about the policy ideas expressed by the administration, it is curious … “Business Leadership in the White House: An Unscientific Assessment”

Webinar Recap: Jon Banner on PepsiCo’s Performance with Purpose Journey

On March 15 we jointly hosted a webinar with Sustainable Brands and PepsiCo titled “Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business.” Moderated by GlobeScan co-CEO Chris Coulter, and joined by GlobeScan Director James Morris and Sustainable Brands CEO KoAnn Skrzyniarz, Jon Banner, Executive Vice President, PepsiCo, provided his perspective on PepsiCo’s Performance with Purpose journey over the past decade including how to deliver and scale positive social outcomes through a company’s business strategy. Jon leads PepsiCo’s global … “Webinar Recap: Jon Banner on PepsiCo’s Performance with Purpose Journey”

Webinar Recap: James Morris on GlobeScan’s “Public on Purpose” Survey

On March 15 we jointly hosted a webinar with Sustainable Brands and PepsiCo titled “Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business.” Moderated by GlobeScan co-CEO Chris Coulter and joined by Sustainable Brands CEO KoAnn Skrzyniarz and PepsiCo EVP Jon Banner, GlobeScan Director James Morris recapped findings of GlobeScan’s “Public on Purpose” survey by reflecting on insights on the increasingly important role of purpose in today’s business environment, and how companies are discovering the broad benefits of clearly understanding and articulating … “Webinar Recap: James Morris on GlobeScan’s “Public on Purpose” Survey”

Webinar Recap: Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business

On March 15 we jointly hosted a webinar with Sustainable Brands and PepsiCo titled “Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business.” The degree to which brands are embracing Purpose is growing and revolutionizing what a company can and should stand for. Chris Coulter, CEO of GlobeScan, moderated a discussion with three remarkable thought leaders: James Morris, Director, GlobeScan: James presented key insights from a global consumer study on understanding, expectations and opportunities for Purpose. Watch James’ … “Webinar Recap: Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business”

Webinar Recap: KoAnn Skrzyniarz on a Year of “Activating Purpose” at SB 2016 Conferences

On March 15 we jointly hosted a webinar with Sustainable Brands and PepsiCo titled “Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business.” Moderated by GlobeScan co-CEO Chris Coulter, and joined by GlobeScan Director James Morris and PepsiCo EVP Jon Banner, Sustainable Brands CEO KoAnn Skrzyniarz reflected on the suite of SB 2016 conferences which focused on the theme of “Activating Purpose”. Uniquely placed to provide insight on the inspiring ways that brands are activating their purpose, KoAnn provided a perspective … “Webinar Recap: KoAnn Skrzyniarz on a Year of “Activating Purpose” at SB 2016 Conferences”

The Evolution of Technology & Society

In the wake of a new political landscape, it seems more timely than ever to have an important conversation about the interaction of business and society in today’s world, and the increasingly blurred lines between the two. For one, the U.S. presidential election in 2016 might have created the perfect storm for a number of global companies with headquarters in the U.S. to take on bigger social and political stances than they have been accustomed to because of mounting customer, … “The Evolution of Technology & Society”

Understanding Trust as a Driver of Business Excellence: GlobeScan co-CEO Chris Coulter’s Plenary from GreenBiz 17

At the GreenBiz 17 conference held in Phoenix, Arizona on Feb 14-16, 2017, GlobeScan co-CEO Chris Coulter shared some new data from the 20th annual GlobeScan Radar program, the global public opinion study tracking societal views and expectations of business by consumers across over 20 countries. This annual survey measures and understands citizens’ expectations, attitudes and perceptions of business and its role in society. In the full video of Chris’ plenary below, where he also drew on findings from the GlobeScan/SustainAbility Survey, hear how … “Understanding Trust as a Driver of Business Excellence: GlobeScan co-CEO Chris Coulter’s Plenary from GreenBiz 17”

Managing Trust Risk Infographic 3: Corporate Purpose a Driver of Trust

The trust deficiency that many businesses are facing is an underlying threat to their license to operate, that also undermines the reputation equity. Trust has become such a critical strategic issue that it needs to be fully integrated as part of risk management, and this evolution has reshuffled the cards for corporate affairs practitioners. Managing trust risk requires a better understanding of the meaning of trust as a concept, and of its core components in order to deliver a holistic … “Managing Trust Risk Infographic 3: Corporate Purpose a Driver of Trust”

Upcoming Webinar: Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business

On March 15 at 11am EST / 8am PST / 3pm GMT, we’ll be jointly hosting a webinar with Sustainable Brands titled “Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business.” The degree to which brands are embracing Purpose is growing and revolutionizing what a company can and should stand for. Chris Coulter, CEO of GlobeScan, will moderate a discussion with three remarkable thought leaders: James Morris, Director, GlobeScan: James will present key insights from a global … “Upcoming Webinar: Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business”