To help celebrate the 30th anniversary of GlobeScan, I had the great pleasure of speaking with our founder and current Chairman, Doug Miller, to gain his personal insights into the evolution of the company and its global context. Tell me about the origins of GlobeScan, our heritage and values. Back in 1987, the World Commission on Environment and Development was asked to formulate “A global agenda for change” in response to an urgent call by the General Assembly of the … “Collective Wisdom – Celebrating 30 Years of GlobeScan”
Simon Boas Hoffmeyer is the Sustainability Director of the Carlsberg Group. Simon has a background in strategy, business development, PR and communications, and has been developing business-driven sustainability solutions for the last ten years. He is responsible for the development and implementation of the Carlsberg Group’s sustainability programme Together Towards ZERO. GlobeScan co-CEO Christophe Guibeleguiet recently spoke with Simon about making sustainability relevant and accessible for consumers and how to develop partnerships to achieve concrete sustainability goals. Based on your experience, … “Recognizing Leaders: Simon Boas Hoffmeyer, Carlsberg”
Since 1987, GlobeScan has been providing evidence-led strategy to companies, NGOs and governmental organizations. While our work will continue to be based on insights and advisory support to help our clients around the world build more trust with their stakeholders, our ambition and focus have evolved with changing times. We are delighted to announce the launch of our new look website which kicks off GlobeScan’s fourth decade. We have repositioned our purpose to be about “building trusted leadership to create … “Celebrating 30 Years of GlobeScan With a New Look”
New Report by BBMG and GlobeScan Reveals Global Consumer Aspirations, Challenges 10 October 2017 – Trust is down. Expectations are up. And like never before, the world’s consumers are turning to brands to address the social and environmental challenges that affect their aspirations for a better life in divided times. According to a new global study by BBMG and GlobeScan, Brand Purpose in Divided Times, net trust in global companies to act in the best interest of society is negative (-2). And for … “Trust is Down, Expectations are Up as Brands Take Center Stage in Cultural Divides”
On October 10, along with our partners at BBMG, we hosted a webinar titled: Brand Purpose in Divided Times – Four Strategies for Brand Leadership. One of the greatest challenges facing brands today is the ability to connect deeply with consumers. This is particularly difficult in a context of low trust in business, shifting consumer expectations and more choice in a global economy. In order for brands to build trust and connect with consumers, a new approach is required that must … “Brand Purpose in Divided Times: Four Strategies for Brand Leadership”
One of the greatest challenges facing brands today is the ability to connect deeply with consumers. This is particularly difficult in a context of low trust in business, shifting consumer expectations and more choice in a global economy. In order for brands to build trust and connect with consumers, a new approach is required that must begin with purpose and intention. Explore Brand Purpose in Divided Times: Four Strategies for Brand Leadership – a BBMG/GlobeScan Study: Download Full report Read … “Brand Purpose in Divided Times: Four Strategies for Brand Leadership | Report”
Webinar Recap | Driving Change: A Conversation with Unilever on Creating a New Way of Doing Business
On 3 October 2017, Unilever and GlobeScan hosted a webinar conversation with Sue Garrard, EVP, Sustainable Business & Communications from Unilever, and Chris Coulter, co-CEO of GlobeScan. Their conversation explored where Unilever has come from, where the company is now and the future of sustainable business including the challenges and successes encountered along the way. They took a close look at the future of corporate leadership and what companies should be doing to keep their organizations ahead of the curve. … “Webinar Recap | Driving Change: A Conversation with Unilever on Creating a New Way of Doing Business”
With all that has happened over the past 12 months, it felt appropriate to include this Star Wars reference in the title of this blog. Far from being gratuitous, I use it to highlight the positive reaction that many businesses have had to the significant political shocks and instability that we have been witnessing. In BSR and GlobeScan’s ninth annual Sustainable Business Survey, a majority of corporate sustainability professionals say they are confident that their companies will stay the course … “Stay on Target! Stay on Target! – Results from the Ninth Annual BSR/GlobeScan State of Sustainable Business Survey”
28 June 2017 – Integrating sustainability values, demonstrating innovation and fostering transparency will be defining characteristics of leading organizations in the next ten years, according to the findings of the 2017 Sustainability Leaders Survey by GlobeScan and SustainAbility in partnership with Sustainable Brands. The Sustainability Leaders Survey has tracked expert opinions globally on the evolution of the sustainability agenda for two decades, along with views on the leading organizations most responsible for driving it forward. Over 1,000 experts in 79 countries … “Values, Innovation and Transparency Key to Future Corporate Sustainability Leadership: Latest Survey of Experts”
On June 28, GlobeScan and SustainAbility hosted a webinar to discuss the results of The 2017 Sustainability Leaders Survey. The Sustainability Leaders Survey is the largest and longest-running survey of its kind and has tracked expert opinions on sustainable development leadership for 20 years. The discussion was lively and insightful. The five exceptional thought leaders shared insights, discussed survey findings and answered your questions on the current and future state of sustainability leadership: Mike Barry, Director of Sustainable Business (Plan … “Webinar Recap: The 2017 Sustainability Leaders Survey”