Webinar Recap | Making the Case for Building Trust Through Transparency (LatAm)

On May 31, GlobeScan and SC Johnson hosted an English/Spanish webinar, with a focus on Latin America, on how companies are raising the bar for transparency and why it matters. (See the recap of the Brazil-focused webinar from May 10 here) Chris Coulter, co-CEO of GlobeScan moderated the engaging conversation and shared his own insights from GlobeScan’s 20 years of global tracking on the sustainability agenda, and why fostering transparency is a defining characteristic of leadership. Kelly Semrau, Senior Vice President … “Webinar Recap | Making the Case for Building Trust Through Transparency (LatAm)”

Upcoming Webinar | Making the Case for Building Trust Through Transparency (LatAm)

GlobeScan and SC Johnson are delighted to invite you to a webinar on Thursday, May 31 at 9am CDT / 10am EST for an engaging conversation on how companies are raising the bar for transparency and why it matters. We’ll share with you insights from GlobeScan’s 20 years of global tracking on the sustainability agenda, with a focus on Latin America, and why fostering transparency is a defining characteristic of leadership. You’ll hear how SC Johnson – maker of trusted household products … “Upcoming Webinar | Making the Case for Building Trust Through Transparency (LatAm)”

Webinar Recap | Making the Case for Building Trust Through Transparency (Brazil)

On May 10, GlobeScan and SC Johnson hosted our first dual language webinar on how companies are raising the bar for transparency and why it matters. The lively discussion was moderated by Álvaro Almeida, Director, Brazil, GlobeScan. Chris Coulter, co-CEO of GlobeScan shared insights from GlobeScan’s 20 years of global tracking on the sustainability agenda, with a focus on Brazil, and why fostering transparency is a defining characteristic of leadership. Kelly Semrau, Senior Vice President – Global Corporate Affairs, Communication and … “Webinar Recap | Making the Case for Building Trust Through Transparency (Brazil)”

Upcoming Webinar | Making the Case for Building Trust Through Transparency (Brazil)

GlobeScan and SC Johnson are delighted to invite you to a webinar on Thursday, May 10 at 11am São Paulo / 10am New York for an engaging conversation on how companies are raising the bar for transparency and why it matters. We’ll share with you insights from GlobeScan’s 20 years of global tracking on the sustainability agenda, with a focus on Brazil, and why fostering transparency is a defining characteristic of leadership. You’ll hear how SC Johnson – maker of trusted household … “Upcoming Webinar | Making the Case for Building Trust Through Transparency (Brazil)”

GlobeScan Announces Certification as a B Corp

On the back of GlobeScan’s 30th anniversary celebration in 2017, we are incredibly proud to announce that GlobeScan has become a Certified B Corporation. Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. We joined the B Corp movement to support the growth and success of … “GlobeScan Announces Certification as a B Corp”

Celebrating 30 Years of GlobeScan With a New Look

Since 1987, GlobeScan has been providing evidence-led strategy to companies, NGOs and governmental organizations. While our work will continue to be based on insights and advisory support to help our clients around the world build more trust with their stakeholders, our ambition and focus have evolved with changing times. We are delighted to announce the launch of our new look website which kicks off GlobeScan’s fourth decade. We have repositioned our purpose to be about “building trusted leadership to create … “Celebrating 30 Years of GlobeScan With a New Look”

Recognizing Leaders: Anita Neville, Golden Agri-Resources

Anita Neville is Vice President of Corporate Communications and Sustainability Relations at Golden Agri-Resources Ltd., the world’s second largest palm oil company, with a total area of 486,000 hectares and employing over 170,000 people. Anita oversees the development and delivery of GAR’s corporate and sustainability communications across all communications channels and to all audiences. GlobeScan Asia Pacific Director Wander Meijer spoke to Anita about GAR’s path to sustainability. You have had an interesting career, working for government, NGOs, and now with GAR. … “Recognizing Leaders: Anita Neville, Golden Agri-Resources”

Trust is Down, Expectations are Up as Brands Take Center Stage in Cultural Divides

New Report by BBMG and GlobeScan Reveals Global Consumer Aspirations, Challenges 10 October 2017 – Trust is down. Expectations are up. And like never before, the world’s consumers are turning to brands to address the social and environmental challenges that affect their aspirations for a better life in divided times. According to a new global study by BBMG and GlobeScan, Brand Purpose in Divided Times, net trust in global companies to act in the best interest of society is negative (-2). And for … “Trust is Down, Expectations are Up as Brands Take Center Stage in Cultural Divides”

Brand Purpose in Divided Times: Four Strategies for Brand Leadership

On October 10, along with our partners at BBMG, we hosted a webinar titled: Brand Purpose in Divided Times – Four Strategies for Brand Leadership. One of the greatest challenges facing brands today is the ability to connect deeply with consumers. This is particularly difficult in a context of low trust in business, shifting consumer expectations and more choice in a global economy. In order for brands to build trust and connect with consumers, a new approach is required that must … “Brand Purpose in Divided Times: Four Strategies for Brand Leadership”

Brand Purpose in Divided Times: Four Strategies for Brand Leadership | Report

One of the greatest challenges facing brands today is the ability to connect deeply with consumers. This is particularly difficult in a context of low trust in business, shifting consumer expectations and more choice in a global economy. In order for brands to build trust and connect with consumers, a new approach is required that must begin with purpose and intention. Explore Brand Purpose in Divided Times: Four Strategies for Brand Leadership – a BBMG/GlobeScan Study: Download Full report Read … “Brand Purpose in Divided Times: Four Strategies for Brand Leadership | Report”