GlobeScan research shows consumers rank water pollution as the world’s most serious environmental issue, outpacing climate change and resource depletion.
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Keep up to date with our latest news, webinars, and reports.
Grains of Truth research shows how consumers rate different actors in helping people eat healthy and environmentally friendly diets, with scientists, academics, and chefs rated highest.
Grains of Truth research shows lack of affordability is the biggest barrier to healthier and more sustainable diets for consumers, followed by limited availability and lack of familiarity. Very few consumers say healthier and more sustainable diets are “not worth it.”
Global public opinion research from Grains of Truth shows strong motivation to eat healthier and more sustainable diets, with personal benefits acting as the primary driver and sustainability reinforcing food choices rather than leading on driving them.
GlobeScan research shows public opinion moving beyond growth at any cost, with growing support for balancing economic prosperity and environmental protection.
A new GlobeScan study shows that public trust in AI companies varies widely by country and is often weaker than for tech firms overall, especially in Western economies.
GlobeScan global survey finds that agriculture, technology, healthcare, and food lead in societal reputation, while oil, mining, and alcohol rank lowest.
As US emissions authority is rolled back, eight in ten Americans say the government is responsible for addressing climate change, and nearly as many say companies are also responsible.
Public trust is declining across major institutions worldwide. New GlobeScan data show global companies among the least trusted amid a widening confidence crisis.
GlobeScan data show widespread interest in clean technologies such as solar panels and electric vehicles. Despite this momentum, affordability and practicality remain the two most significant barriers to adoption across global markets, underscoring the structural challenges that must be addressed to enable the green transition. Regional patterns also reveal differing levels of cultural acceptance, with Europe and North America showing relatively higher resistance to adoption.
GlobeScan is an independent, employee-owned insights consultancy whose mission is to help co-create a more sustainable and equitable future. We work with large companies, NGOs and multi-lateral organizations to help them better understand and respond to stakeholder expectations and societal issues.
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New trend data show that public sentiment toward globalization has remained consistently more positive than negative around the world. Even as senior US officials at the 2026 World Economic Forum questioned traditional globalization models, the global public continues to see net benefits for themselves and their families.
Discover how most people prioritize both health and sustainability, and why this overlap matters for engaging consumers in sustainable living.
Explore GlobeScan’s 2025 research on greenhushing and sustainability messaging. Learn how reduced brand communication is eroding consumer trust and engagement.
Explore where optimism and pessimism about the world’s direction are strongest as we enter 2026. Discover country-level insights that reveal how confidence vs skepticism shapes opportunities for global engagement.
Discover GlobeScan’s top 10 engaging insights from 2025. Exploring trends from disengagement to sustainability transformation and what they mean for the year ahead.
Discover what nearly 400 sustainability experts say were the most impactful actions in 2025; legislation, renewables, and nature-based solutions top the list.
Discover what nearly 400 sustainability experts see as the strongest signals of sustainability leadership and measurable proof of impact, followed by action across the supply chain.
COP30 negotiations ended without a breakthrough, widening the gap between public expectations and policy action. New research shows strong global support for the green energy transition, even in fossil-fuel-dependent economies.
As COP30 in Brazil nears its conclusion, new research shows that climate change, poverty, and conflict are the most urgent global challenges, and why progress may be harder without integrated solutions.
Most people worldwide want their governments to take bold action at COP30, with Latin American countries, especially Brazil, showing the strongest support for ambitious climate targets.
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GlobeScan is a certified B Corporation, which means we meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems.
Support for the green transition is strongest in the Global South, where people show high willingness to make personal sacrifices for a sustainable future.
Most people support the green transition but prefer easy actions like recycling over costly sacrifices such as paying higher taxes or downsizing their homes.
Nearly half of people worldwide expect climate change to harm their health within five years – more so than their financial situation – making personal health and wellbeing a powerful entry point for renewed climate engagement.
Discover how emotional responses to climate change differ globally and why tailored communication is key to driving environmental action.