A GlobeScan Shared Research Program Rising inequality is a defining challenge of our time. While inequality in itself stands as an underlying trend, in recent years it has reemerged as a social and political flash point across many countries. In particular, 2020 has seen a sharp increase in inequality throughout the world, with the COVID-19 pandemic’s devastating fallout affecting the most vulnerable, along with the growing demand for social justice marked by Black Lives Matter protests. According to the latest … “Building Corporate Leadership In Addressing Inequality | Report”
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WWF survey also finds overwhelming public support for action on key drivers of pandemics and nature loss’ 24 May 2021 – As the World Health Assembly opens today against a backdrop of continued suffering caused by the COVID-19 pandemic, nearly 30% of people surveyed across China, Myanmar, Thailand, Viet Nam and the United States say they have consumed less or stopped consuming wildlife altogether because of the health crisis. More specifically, 28% among those surveyed in China consume less wildlife … “Report: Consumption of Wildlife Drops Almost 30% Over Perceived Links to Pandemics Like COVID-19”
People in Most Countries Say Their Governments Are Doing a Poor Job of Protecting Nature and Wildlife Performance of National Government on Protecting Nature and Wildlife, Net Performance,* by Country, 2020 National governments are widely seen as being poor performers when it comes to protecting the natural world. Out of 27 countries and territories surveyed, only those in Asia and Saudi Arabia rate government mostly positively. Saudi Arabian, Chinese, Vietnamese, and Indian respondents rate their governments positively on protecting nature … “Insight of the Week: People in Most Countries Say Their Governments Are Doing a Poor Job of Protecting Nature and Wildlife”
In GlobeScan’s 2020 Healthy & Sustainable Living survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations, vs 66% in 2019. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap. A perfect storm is emerging that points to a growing need for a more circular economy. Read the full article on SustainableBrands.com
On May 24, WWF and GlobeScan released the results of the most comprehensive research to date in the US and Asia on public understanding and perceptions about pandemics and their connection to wildlife trade and deforestation. Given COVID-19’s origin as a zoonotic disease – one that spreads from animals to humans – people’s perceptions and behavior around the purchase of wild animals as food, pets and luxury items are of particular interest to monitor during this time. In early 2021, … “Webinar | Public Perceptions about Pandemics and Their Links to Nature”
Significant Drop in Ivory Consumption Shows Potency of Governmental Action and Social Marketing Ivory Purchase in Past 12 Months, Chinese Consumers, 2017–2020 The ivory ban implemented in 2018 led to a significant drop in ivory purchase in China, which declined 17 percentage points from 2017. In the past year, just 12 percent of Chinese consumers claim to have purchased ivory. These latest declines are likely the result of effective public campaigns to end ivory purchases. This example highlights the impact … “Insight of the Week: Significant Drop in Ivory Consumption Shows Potency of Governmental Action and Social Marketing”
Young Consumers Are More Willing to Engage in the Sharing Economy and Circular Behaviors “Extremely” and “Very Interested,” by Age, Average of 27 Countries, 2020 Globally, younger people are consistently more interested in circular behaviors like using returnable containers for purchases or renting and sharing items. Those over 30 years old are less likely to favor the shared economy model. Consumers across age groups are interested in actions that support circular behavior. They are most interested in activities where retailers help … “Insight of the Week: Young Consumers Are More Willing to Engage in the Sharing Economy and Circular Behaviors”
Germany and Scandinavian Countries Seen as Most Likely to Implement the European Green Deal Countries Most Likely vs Least Likely To Do Their Fair Share to Implement the European Green Deal, Total Mentions, Expert Stakeholders, Globally, 2020/21 When asked which countries are most likely to do their fair share to implement the European Green Deal, more than half of sustainability experts surveyed point to Germany and Scandinavian countries. In contrast, Poland and Hungary are among the least likely contributors, followed … “Insight of the Week: Germany and Scandinavian Countries Seen as Most Likely to Implement the European Green Deal”
A new report by the Institute for European Environmental Policy (IEEP) and GlobeScan identifies the challenges to the European Green Deal’s implementation and provides policy recommendations for addressing them. The European Green Deal Barometer, launched on Thursday 29 April at an online conference, builds on the Think2030 survey, an expert consultation of nearly 300 sustainability experts from governments and regulators, NGOs, academia, research institutes and the private sector. Key findings 33% of respondents see the lack of commitment by the … “Member States Biggest Barrier to Green Deal Implementation, Say 1 Out of 3 Sustainability Experts”
Beijing, China – An annual consumer survey of the elephant ivory trade in China finds that demand for ivory continues to decrease since the country banned domestic trade in 2017 and is now less than half of pre-ban levels. Just 18 percent of consumers surveyed intend to purchase ivory in the future, a significant drop from 43 percent pre-ban. World Wildlife Fund (WWF) and research organization GlobeScan, have conducted the largest consumer survey about the elephant ivory trade in China—2,000 people … “Report: Demand for Elephant Ivory in China Drops to Lowest Level Since National Ban”
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Large Companies and Governments Are Seen to Be Performing Poorly in Protecting Nature and Wildlife Performance of Actors Protecting Nature and Wildlife, Net Performance,* Average of 27 Countries, 2020 In all 27 countries and territories surveyed, respondents rate “people like me” positively, with a net performance score of +34 on protecting nature and wildlife. Performance of the UN is also seen as being largely positive. In contrast, government and especially business have negative net rating scores. In Europe and North … “Insight of the Week: Large Companies and Governments Are Seen to Be Performing Poorly in Protecting Nature and Wildlife”
Sustainability Experts Point to Climate Action as the Most Urgent of the Sustainable Development Goals Most Urgent Goal, Total Mentions, All Respondents (%), 2019–2021 Sustainability experts continue to call out Climate Action as the SDG requiring the most urgent action, followed by Life on Land, Reduced Inequalities, and Responsible Consumption and Production. Reduced Inequalities, Quality Education, Zero Hunger, and Good Health have all increased in perceived urgency compared to 2019. While the Global Goals are highly interrelated, it is clear … “Insight of the Week: Sustainability Experts Point to Climate Action as the Most Urgent of the Sustainable Development Goals”
Next month, GlobeScan and its growing set of brand partners will conduct their latest annual Healthy & Sustainable Living survey of roughly 30K people across 30 markets to explore consumer motivations, needs and expectations; as well as opportunities for influential organizations to support healthier and more sustainable living. Over the past year, COVID-19 has disrupted lives all around the world. Due to lockdown, our daily habits have changed dramatically in a very short time — but it’s impossible to say … “Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?”
GlobeScan is once again joining forces with a range of committed partners – Akatu Institute, NYU Stern Center for Sustainable Business, CVS Health, IKEA, Levi Strauss & Co., PepsiCo, Reckitt, Visa, and WWF International – to conduct our annual Healthy & Sustainable Living global consumer research study. Building on the insights from the 2019 and 2020 studies, this year’s research across 30 markets will help identify opportunities to close the gap between peoples’ desire to live more sustainably and to … “Purpose-driven Brands and Civil Society Join Forces with GlobeScan to Help Consumers Live More Healthy and Sustainable Lives”
A Majority of Sustainability Experts Believe the Pandemic Has Slowed Progress on the SDGs Impact of the Pandemic on the Sustainable Development Goals, % of Sustainability Experts, 2021 Over half of sustainability experts feel that the COVID-19 pandemic has had a negative impact on progress toward the Sustainable Development Goals (SDGs), especially among academics and NGO leaders. Conversely, more than a third of experts feel that the pandemic has accelerated progress on the SDGs. This implies added pressure on the … “Insight of the Week: A Majority of Sustainability Experts Believe the Pandemic Has Slowed Progress on the SDGs”
According to the Global Footprint Network, humans are consuming resources at a rate of more than 1.7 times faster than the planet can regenerate them. While there are no simple solutions, this imbalance presents a significant opportunity to enable more sustainable lifestyles. Indeed, finding ways to engage and mobilize 8 billion people to live healthier and more sustainably is arguably one of the great priorities of this Decade of Action as the world works to achieve the UN’s Sustainable Development … “Breakthrough: Seven Unlocks to Scaling Healthy and Sustainable Living | Report”
Consumers Rate Health, Food, and Tech Sectors Highest on Social Responsibility Performance of Sectors in Fulfilling Their Responsibilities to Society, Net Performance,* Average of 27 Countries, 2020 There is great variability in the reputation of sectors across the economy. Sectors providing essential services are rated particularly highly: Healthcare companies are rated the highest while pharmaceutical companies are a few ranks behind. Agriculture/farming, food, technology, and consumer goods sectors have all been instrumental in meeting essential needs during COVID-19. This highlights a … “Insight of the Week: Consumers Rate Health, Food, and Tech Sectors Highest on Social Responsibility”
Five and a half years after the adoption of the UN Sustainable Development Goals (SDGs or the Goals), findings from a new report Evaluating Progress on the SDGs by GlobeScan and the SustainAbility Institute by ERM show that sustainability practitioners continue to report poor progress towards each of the 17 Goals. On March 31 we hosted a webinar to discuss findings of this assessment of nearly 500 experts on progress toward the SDGs. Following a short overview of the study’s … “Webinar on SDG Progress: Survey Highlights from GlobeScan and the SustainAbility Institute by ERM”
As we move into a crucial decade of action on achieving serious progress on sustainability, many are hoping the COVID-19 pandemic and subsequent economic recession will serve to reset our priorities toward a greener future in line with the UN Sustainable Development Goals (SDGs). However, many experts are not optimistic about the possibility of a green recovery. Over half of sustainability professionals believe that COVID-19 instead will slow the rate of progress toward achieving the SDGs, according to a new … “Is COVID-19 Slowing Progress Toward the SDGs? Yes, Say Experts.”
Experts Rate Society’s Performance Poorly in Achieving the SDGs, Especially Goal #10 Society’s Performance on the Sustainable Development Goals % of Experts, 2021 Experts continue to rate progress on each individual SDG as mostly negative, with majorities rating progress as poor on ten of the 17 Goals. Progress on Reduced Inequalities, Life on Land, and Life Below Water is rated especially negatively. The Goals with the most positive progress include Industry, Innovation and Infrastructure and Partnerships for the Goals. This assessment … “Insight of the Week: Experts Rate Society’s Performance Poorly in Achieving the SDGs, Especially Goal #10”
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The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible. The COVID-19-enforced lockdowns have been tough on all of us. To combat boredom, depression and anxiety, and to boost mental wellbeing, many of us have turned to exercise as a coping mechanism. The market for home fitness equipment grew … “Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?”
Worries About Water Strongest in the South Seriousness of Water Shortages, “Very Serious,” by Country, 2020 Although people in all 27 markets surveyed tend to be at least somewhat concerned about fresh water shortages, these concerns are much more intense among those living in Southern Europe, Latin America, and Africa and the Middle East. In contrast, Asian respondents tend to be the least worried about a lack of fresh water. Strong concern about water cuts across all demographic groups, with … “Insight of the Week: Worries About Water Strongest in the South”
Corporate Responsibility is Highly Motivating for Employees The More Responsible My Company Is, the More Motivated I Am, “Strongly Agree” and “Somewhat Agree,” Average of 19 Countries,* 2002–2020, Subsample: Corporate Employees** More than ever, corporate responsibility is having an impact on employees’ motivation and loyalty. For employees at large companies, over nine in ten say they feel more motivated and more loyal because of their employers’ efforts to be socially and environmentally responsible. This is especially high among: Younger generations Those with … “Insight of the Week: Corporate Responsibility is Highly Motivating for Employees”
One in Seven in Gen Z Have Protested to Make a Difference Protested Publicly to Make a Difference on Issues By Generation, Average of 27 Countries, 2020 Issues engagement and demographics both suggest that we are increasingly moving into an age of activism, where younger generations are more likely to use their voices to affect change. Fifteen percent of those belonging to Gen Z say they have protested publicly at events and rallies in the past year to make a … “Insight of the Week: One in Seven in Gen Z Have Protested to Make a Difference”