Women Are Significantly More Likely Than Men to Use Their Buying Power to Make a Difference Changed Purchase Choices to Make a Difference on Issues By Gender, Average of 27 Countries, 2020 GlobeScan’s data consistently show that women are more concerned about social and environmental issues and are more likely to use their power as consumers to address these concerns. Data show that females are significantly more likely than males to say they have changed their purchasing choices in … “Insight of the Week: Women Are Significantly More Likely Than Men to Use Their Buying Power to Make a Difference”
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Keep up to date with our latest news, webinars, and reports.
Keep up to date with our latest news, webinars, and reports.
Materiality assessments have been one of the most fundamental tools of corporate sustainability management in the last two decades. It initially grew out of – and is still closely associated with – reporting and disclosure, with the rise of ESG acting as a timely imperative to make materiality more strategic. It also provides a means of gauging stakeholder expectations, acting as a basis for decision-making. GlobeScan has been working with leading organizations globally to deliver evidence-led materiality assessments, and we … “Webinar | Materiality and Beyond: Unlocking Strategic Value and Impact”
Most View Biodiversity Loss as Very Serious Seriousness of Biodiversity Loss, Average of 27 Countries, 2020 More than half across 27 markets believe loss of biodiversity is “very serious.” The perceived seriousness of biodiversity loss is higher in Latin America and Europe, while much lower in Asia-Pacific. There is a clear trend of younger generations believing that the problem of losing species is more serious compared to older generations. Notes: Question wording: For each of the following possible global problems, … “Insight of the Week: Most View Biodiversity Loss as Very Serious”
John Scanlon’s career, spanning 30+ years in international and national nature conservation, started in private legal practice as an environmental lawyer. He has worked for the International Union for Conservation of Nature, best known for its IUCN Red List of Threatened Species, and with the UN Environment Programme. He was Secretary-General for eight years of CITES, one of the world’s oldest international environmental agreements, after which he joined African Parks as its first Special Envoy. African Parks has pioneered the … “Recognizing Leaders: John Scanlon, Global Initiative to End Wildlife Crime and The Elephant Protection Initiative Foundation”
Significant Opportunities for Plant-Based Alternatives to Real Meat, Especially in Asia and Latin America Preference for Meat vs Plant-based by Country, 2020 (Subsample: Meat eaters, representing 91% of the global population) Most meat-eaters globally prefer real meat to alternatives made from plants if price and taste remained equal (59% vs 41%). In seven out of the 27 countries surveyed, majorities say they would prefer plant-based to real meat, including in Argentina, Brazil, China, India, Mexico, Thailand, and Vietnam. Younger consumers … “Insight of the Week: Significant Opportunities for Plant-Based Alternatives to Real Meat, Especially in Asia and Latin America”
25 February 2021 – Five and a half years after the adoption of the UN Sustainable Development Goals (SDGs or the Goals) and their ambition to ensure a better and sustainable future for all, findings from a new report “Evaluating Progress on the SDGs” by GlobeScan and The SustainAbility Institute by ERM show that sustainability practitioners continue to report poor progress towards each of the 17 Goals. Additionally, over half of experts surveyed believe that the COVID-19 pandemic will further slow the … “New Survey of Experts Finds COVID-19 Pandemic Risks Slowing Progress Towards the Sustainable Development Goals”
Flipkart first started operations in 2007, and, since then, has almost single-handedly driven the adoption of e-commerce in India. Starting with books, Flipkart today offers 150 million products across 80+ categories, has a registered customer base of over 300 million, and delivers across all 20,000+ pin codes in India. The levers Flipkart has used to scale the e-commerce industry are innovation and technology. GlobeScan’s India Director Anup Guruvugari spoke with Mahesh Pratap Singh the Head of Sustainability and Social Responsibility … “Recognizing Leaders: Mahesh Pratap Singh, Flipkart”
Experts’ Perceptions of Business Performance on Sustainable Development Are Trending Down Performance on Contribution to Sustainable Development % of Experts, “Excellent” (4+5), 2012–2020 Expert perceptions of the private sector’s contribution to sustainable development have dropped after peaking in 2018, placing business among the lowest-rated institutions but ahead of national governments. Meanwhile, positive expert assessment of citizen-led movements has strengthened over the past two years. NGOs continue to be the most positively viewed by sustainability professionals in terms of their work … “Insight of the Week: Experts’ Perceptions of Business Performance on Sustainable Development Are Trending Down”
These days, it’s hard to argue that sustainability is a niche consumer interest. A vast majority of consumers worldwide believe we need to consume less, according to research by GlobeScan. More to the point, 57 percent of consumers in that survey were willing to pay more for sustainable products. But only about a quarter of them actually made any sustainable changes to their lifestyle or consumption. So what gives? “There’s this really marked intention-action gap when we’re asking people to … “The ‘Last Mile’ of Consumer Sustainability Behavior”
In the face of a prolonged pandemic and downturn, today’s burning question is not whether business needs to adapt to better serve society, but exactly how to start redesigning. In 2021, what actions do people expect from businesses? How can business adapt and foster more inclusive, sustainable growth, starting today? As a follow up to our 2020 webinar together, Shared Value Project Hong Kong and GlobeScan hosted a webinar discussion on 17 February 2021 to explore how the ‘New Normal’ … “Webinar | Rebuilding with Shared Value in The Great Reset”
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Consumers Believe That Affordability of Responsible Products and Services Is Key Preferred Company Actions to Help People and the Environment, Average of 27 Countries, 2020 When asked what companies can do to enable healthy and sustainable living, consumers globally prioritize ensuring affordable yet responsible products. This is consistent across almost all 27 markets surveyed and across all generations, highlighting how pivotal affordability is for consumers to be able to change their behavior at scale. Notes: Question wording: What are the … “Insight of the Week: Consumers Believe That Affordability of Responsible Products and Services Is Key”
Larry Fink, CEO and Chairman of BlackRock, the world’s largest investment management firm, has sent out an annual letter to CEOs of the companies that BlackRock invests in on behalf of its clients since 2012. The letters are seen as a bellwether of the expectations that the finance industry – and wider society – has on business and its role in society. Over the last decade we have seen a dramatic evolution in both the topics and the tone of … “Accelerating the Tectonic Shift to Net Zero: Analysis of Larry Fink’s Annual Letter to CEOs”
Next gen insights, strategies and real world brand examples from BBMG, GlobeScan, Dave’s Killer Bread, and General Mills Our latest study finds people under age 30 are ready for a radical renewal of our economy and eager for bold brand leadership on issues from climate action to social justice. So how do we meet their needs? And what does leadership look like? On 9 February 2021 we hosted a webinar exploring headlines from BBMG and GlobeScan’s global public opinion study, perspectives … “Webinar | How to Build a Radically Better Future”
Human contact with wild animals increases the risk of zoonotic disease transmission, and COVID-19, which is believed to have originated from the consumption of wild animals, has shown the world just how serious this can be. However, this is not the first time Nigeria has suffered from past outbreaks of zoonotic diseases with HIV, Ebola and Lassa fever having all affected the country. To establish the level of urban bushmeat consumption in Nigeria and investigate the effects that COVID-19 is … “Webinar | Understanding and Addressing Urban Consumption of Bushmeat in Nigeria”
Economic Inequality Is Seen as a Bigger Investment Risk Than Climate Change Shareholder Views on Investment Risk, Agree (Somewhat and Strongly), Subsample: Shareholders, Average of 27 Countries (n=9,648), 2020 Strong majorities of retail investors – people in the general population who own shares directly or indirectly – believe that both economic inequality and climate change are significant risks for shareholders. Only in South Korea and Sweden are retail investors more worried about climate change than inequality, a surprising finding given … “Insight of the Week: Economic Inequality Is Seen as a Bigger Investment Risk Than Climate Change”
Urgency of Societal Challenges % of Experts, “Urgent” (4+5), 2011–2020 The perceived urgency of acting on climate change has been steadily increasing over the last decade among those surveyed in GlobeScan and SustainAbility’s survey of sustainability professionals, with 94 percent of respondents now saying that the challenge is “very urgent.” Climate, biodiversity loss, water scarcity, and poverty have been consistently seen as the greatest social and environmental challenges facing the global community, but 2020 has also seen a dramatic rise … “Insight of the Week: Urgency of Societal Challenges”
It is a common assumption that younger generations — Gen Z and millennials — are more greatly concerned with global challenges. Born in the digital age, these generations are seen to be more health-conscious, socially aware and environmentally responsible. This narrative is consistently reiterated by the media who frequently highlight the willingness of these younger generations to stand up for what they care about. In our Radically Better Future: The Next Gen Reckoning Report with BBMG, 73 percent of young … “Why Younger Generations are More Willing to Change in the Name of Sustainability”
Charismatic animals For many years, the species that are well known and loved among the public have received the lion’s share of conservation funding. The panda became the symbol of wildlife conservation half a century ago, and for many years, elephants have been a focus for conservation followed by rhinos, tigers, and other “charismatic animals” that capture the public’s attention. Only the pangolin is an anomaly on the list, as few people have ever seen this elusive nocturnal animal. But … “How a Hapless Bat Rather than a Famous Panda May Save Wildlife”
Seriousness of Climate Change “Very Serious” and “Somewhat Serious,” Average of 16 Countries* vs USA, 2015–2020 As the United States once again joins the Paris Agreement under President Biden’s new leadership, GlobeScan’s research shows that over the past five years, Americans’ worries about the climate have become increasingly aligned with the rest of the world. More than eight in ten Americans now say that climate change is a very or somewhat serious issue, with those under 30 years of age … “Insight of the Week: Seriousness of Climate Change”
Performance of Technology vs Social Media Sectors in Fulfilling Responsibilities to Society Net Performance,* Average 27 Countries, 2020 Technology and computer companies are viewed by the general public as performing better on fulfilling their responsibilities to society than social media companies, with people in 25 out of 27 countries rating technology companies higher (people in Kenya and Vietnam rate social media companies slightly higher). Perceptions of the two sectors differ the most in the UK, where people hold particularly negative … “Insight of the Week: Performance of Technology vs Social Media Sectors in Fulfilling Responsibilities to Society”
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Seriousness of Social and Political Division in my Country “Very Serious,” by Country, 2020 There is great variability in public opinion across countries when it comes to concern about “social and political division in my country.” The perceived seriousness of societal polarization is especially acute in Nigeria, Brazil, Hong Kong, South Africa, the United States and Turkey. It is striking how little concern for domestic social and political division is expressed in China and Japan, as well as in Canada, … “Insight of the Week: Seriousness of Social and Political Division in my Country”
Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. In a year like no other in recent memory , 2020 inspired and informed countless consumer research studies — the findings are largely shaped by what was top-of-mind for individuals during the COVID-19 crisis. Did sustainability concerns make the list? Explore this new interview, … “Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History”
Have Been Inspired by Online Influencer or Celebrity to Live a Sustainable Lifestyle By Generation, Average of 27 Markets, 2020 Younger people look to influencers for inspiration to be environmentally friendly. Those belonging to younger generations are much more likely than older generations to say that they are frequently inspired by online influencers or celebrities promoting more sustainable lifestyles. On average across 27 markets surveyed in GlobeScan’s Healthy & Sustainable Living study, almost three-quarters (72%) of Gen Z respondents … “Insight of the Week: Have Been Inspired by Online Influencer or Celebrity to Live a Sustainable Lifestyle”
Most Important Priorities for Corporate Affairs Professionals 2020 Building trust and protecting reputation is a key priority. Crafting and/or delivering on a sustainability strategy through effective stakeholder engagement in order to protect reputation and build trust with stakeholders are three of the top four priorities of Corporate Affairs professionals. Being transparent about reporting on ESG goals completes the top four priorities. Although listed as individual priorities, all four revolve around trust building with stakeholders. Notes: Question wording: Could you name … “Insight of the Week: Most Important Priorities for Corporate Affairs Professionals”