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Keep up to date with our latest news, webinars, and reports.

Keep up to date with our latest news, webinars, and reports.

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Canadians Remain Conflicted About Our Most Precious Natural Resource: Fresh Water

Ten years of RBC Canadian Water Attitudes data tells a story of contradictions TORONTO, 20 March 2017 – Today, as Canada Water Week kicks off across the country, RBC released its 10th annual Canadian Water Attitudes Study—an in-depth examination of how Canadians think, feel, and act in regard to our fresh water. The story that has emerged is both complex and enlightening. On one hand, it confirms how much Canadians value our water and how integral our lakes and rivers are … “Canadians Remain Conflicted About Our Most Precious Natural Resource: Fresh Water”

New Survey of Experts Finds Slow Start Towards Sustainable Development Goals

16 March 2017 – Sustainability practitioners see little progress made to date towards each of the 17 Sustainable Development Goals (SDGs or Global Goals) – as well as poor progress on sustainable development overall, according to the findings of the just-released report Evaluating Progress Towards the Sustainable Development Goals by GlobeScan and SustainAbility. While sustainability experts agree that society’s progress on all of the SDGs has been meagre, the specific goals of Reduced Inequalities, Life Below Water, Life on Land, … “New Survey of Experts Finds Slow Start Towards Sustainable Development Goals”

Webinar Recap: James Morris on GlobeScan’s “Public on Purpose” Survey

On March 15 we jointly hosted a webinar with Sustainable Brands and PepsiCo titled “Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business.” Moderated by GlobeScan co-CEO Chris Coulter and joined by Sustainable Brands CEO KoAnn Skrzyniarz and PepsiCo EVP Jon Banner, GlobeScan Director James Morris recapped findings of GlobeScan’s “Public on Purpose” survey by reflecting on insights on the increasingly important role of purpose in today’s business environment, and how companies are discovering the broad benefits of clearly understanding and articulating … “Webinar Recap: James Morris on GlobeScan’s “Public on Purpose” Survey”

Webinar Recap: Jon Banner on PepsiCo’s Performance with Purpose Journey

On March 15 we jointly hosted a webinar with Sustainable Brands and PepsiCo titled “Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business.” Moderated by GlobeScan co-CEO Chris Coulter, and joined by GlobeScan Director James Morris and Sustainable Brands CEO KoAnn Skrzyniarz, Jon Banner, Executive Vice President, PepsiCo, provided his perspective on PepsiCo’s Performance with Purpose journey over the past decade including how to deliver and scale positive social outcomes through a company’s business strategy. Jon leads PepsiCo’s global … “Webinar Recap: Jon Banner on PepsiCo’s Performance with Purpose Journey”

Webinar Recap: KoAnn Skrzyniarz on a Year of “Activating Purpose” at SB 2016 Conferences

On March 15 we jointly hosted a webinar with Sustainable Brands and PepsiCo titled “Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business.” Moderated by GlobeScan co-CEO Chris Coulter, and joined by GlobeScan Director James Morris and PepsiCo EVP Jon Banner, Sustainable Brands CEO KoAnn Skrzyniarz reflected on the suite of SB 2016 conferences which focused on the theme of “Activating Purpose”. Uniquely placed to provide insight on the inspiring ways that brands are activating their purpose, KoAnn provided a perspective … “Webinar Recap: KoAnn Skrzyniarz on a Year of “Activating Purpose” at SB 2016 Conferences”

Webinar Recap: Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business

On March 15 we jointly hosted a webinar with Sustainable Brands and PepsiCo titled “Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business.” The degree to which brands are embracing Purpose is growing and revolutionizing what a company can and should stand for. Chris Coulter, CEO of GlobeScan, moderated a discussion with three remarkable thought leaders: James Morris, Director, GlobeScan: James presented key insights from a global consumer study on understanding, expectations and opportunities for Purpose. Watch James’ … “Webinar Recap: Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business”

Recognizing Leaders: Barbara Kimmel, Trust Across America

Barbara Brooks Kimmel is the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. Barbara also runs the world’s largest global Trust Alliance, is the editor of the award winning TRUST INC. book series and a Managing Member at FACTS® Asset Management, a NJ registered investment advisor. In 2012 was named one of “25 Women who are Changing the World” by Good Business International. GlobeScan co-CEO Chris Coulter recently interviewed Barbara to discuss the value of trust and … “Recognizing Leaders: Barbara Kimmel, Trust Across America”

Upcoming Webinar: 2017 RBC Canadian Water Attitudes Study

We are pleased to invite you to attend a special RBC and GlobeScan 60-minute webinar on April 11 at 11:00 EST / 8:00 PST. For 10 years, RBC’s Canadian Water Attitudes Study has explored Canadian attitudes towards the protection and management of our fresh water supply. Each year, we ask about a wide range of water issues, and the question remains: do Canadians really value water? And how have our attitudes and behaviours evolved? Join us as we share insights … “Upcoming Webinar: 2017 RBC Canadian Water Attitudes Study”

The Evolution of Technology & Society

In the wake of a new political landscape, it seems more timely than ever to have an important conversation about the interaction of business and society in today’s world, and the increasingly blurred lines between the two. For one, the U.S. presidential election in 2016 might have created the perfect storm for a number of global companies with headquarters in the U.S. to take on bigger social and political stances than they have been accustomed to because of mounting customer, … “The Evolution of Technology & Society”

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GlobeScan is an independent, employee-owned insights consultancy whose mission is to help co-create a more sustainable and equitable future. We work with large companies, NGOs and multi-lateral organizations to help them better understand and respond to stakeholder expectations and societal issues.

The only way we can do this effectively is through the generous participation of our expert community in our research projects. In return, we will share exclusive reports, invite you to interesting webinars and make donations to One Tree Planted, a leading reforestation charity.

Are you interested in our work? To get involved join our expert community where your opinions will help shape the direction of some of the most influential organizations in the world.

Managing Trust Risk Infographic 4: Advanced Stakeholder Engagement

The trust deficiency that many businesses are facing is an underlying threat to their license to operate, that also undermines the reputation equity. Trust has become such a critical strategic issue that it needs to be fully integrated as part of risk management, and this evolution has reshuffled the cards for corporate affairs practitioners. Managing trust risk requires a better understanding of the meaning of trust as a concept, and of its core components in order to deliver a holistic … “Managing Trust Risk Infographic 4: Advanced Stakeholder Engagement”

Understanding Trust as a Driver of Business Excellence: GlobeScan co-CEO Chris Coulter’s Plenary from GreenBiz 17

At the GreenBiz 17 conference held in Phoenix, Arizona on Feb 14-16, 2017, GlobeScan co-CEO Chris Coulter shared some new data from the 20th annual GlobeScan Radar program, the global public opinion study tracking societal views and expectations of business by consumers across over 20 countries. This annual survey measures and understands citizens’ expectations, attitudes and perceptions of business and its role in society. In the full video of Chris’ plenary below, where he also drew on findings from the GlobeScan/SustainAbility Survey, hear how … “Understanding Trust as a Driver of Business Excellence: GlobeScan co-CEO Chris Coulter’s Plenary from GreenBiz 17”

Recognizing Leaders: Noel Morrin, Stora Enso

Noel joined Stora Enso in 2015, and is Executive Vice President for Sustainability. Stora Enso is a leading provider of renewable solutions in packaging, biomaterials, wooden constructions and paper on global markets. Noel’s previous positions include Senior Vice President Sustainability & Green Support at Skanska AB in Sweden, Group Environmental Director for RMC, the world’s largest producer of ready mixed concrete, as well as senior roles at Imperial Chemical Industries, the UK National Environmental Technology Centre and NGO Business in … “Recognizing Leaders: Noel Morrin, Stora Enso”

Capitalizing on the Sustainable Benefits of the Internet of Things (IoT) | Report

In September 2016, GlobeScan was excited to partner with Hewlett Packard Enterprises (HPE) to deliver the fourth Living Progress Exchange (LPX). Building on the success of previous LPXs we went a step further with the latest version by holding an online dialogue simultaneously with an in-person panel at the GreenBiz VERGE conference. Our preparation and planning paid off as we were able to drive a very interesting discussion on the opportunities for and challenges of leveraging the Internet of Things … “Capitalizing on the Sustainable Benefits of the Internet of Things (IoT) | Report”

Managing Trust Risk Infographic 3: Corporate Purpose a Driver of Trust

The trust deficiency that many businesses are facing is an underlying threat to their license to operate, that also undermines the reputation equity. Trust has become such a critical strategic issue that it needs to be fully integrated as part of risk management, and this evolution has reshuffled the cards for corporate affairs practitioners. Managing trust risk requires a better understanding of the meaning of trust as a concept, and of its core components in order to deliver a holistic … “Managing Trust Risk Infographic 3: Corporate Purpose a Driver of Trust”

Upcoming Webinar: Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business

On March 15 at 11am EST / 8am PST / 3pm GMT, we’ll be jointly hosting a webinar with Sustainable Brands titled “Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business.” The degree to which brands are embracing Purpose is growing and revolutionizing what a company can and should stand for. Chris Coulter, CEO of GlobeScan, will moderate a discussion with three remarkable thought leaders: James Morris, Director, GlobeScan: James will present key insights from a global … “Upcoming Webinar: Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business”

Five Global Mega Trends Shaping The Future

The events of 2016 have underscored just how volatile, complex and ambiguous the world is today. Drawing on insights that we have collected around the world from thousands of interviews and engagements with stakeholders and consumers, we take a look at the global shifts that will continue to shape the world for leadership organizations in 2017. A Polarized World History now confirms that we live in a fractured world with people polarized in their views on many issues and in … “Five Global Mega Trends Shaping The Future”

Managing Trust Risk Infographic 2: Building Thick Trust

The trust deficiency that many businesses are facing is an underlying threat to their license to operate, that also undermines the reputation equity. Trust has become such a critical strategic issue that it needs to be fully integrated as part of risk management, and this evolution has reshuffled the cards for corporate affairs practitioners. Managing trust risk requires a better understanding of the meaning of trust as a concept, and of its core components in order to deliver a holistic … “Managing Trust Risk Infographic 2: Building Thick Trust”

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Recognizing Leaders: Dr. Mukund Rajan, Tata

Dr. Mukund Rajan is the erstwhile Brand Custodian at the Tata group of companies, now responsible for the sustainability practice there. Boasting global brands that include Jaguar, Land Rover, Tetley Tea, and Tata Steel, the Tata group of companies is one of the success stories of emerging economy companies going global. GlobeScan Chairman Doug Miller had the pleasure of interviewing Dr. Rajan about Tata’s remarkable story, which remains relatively unknown outside of India. Dr. Rajan, I’d like to start with … “Recognizing Leaders: Dr. Mukund Rajan, Tata”

Managing Trust Risk: Rethinking the Value of the Corporate Affairs and Communications Function

Trust has never been so high on a company’s agenda and this is for good reason. Trust in business has become a scarce commodity. The stakes are high and risks well-known: disruption in the stakeholder eco-system, loss of reputation, and potential financial turmoil. Continue reading this article in Communication Director, the official partner magazine of the European Association of Communication Directors (EACD)

Let’s Forget 2016 And Remember 2015

The events of 2016 have underscored how volatile, uncertain, complex and ambiguous the world is today. Indeed, from the election of Donald Trump in the United States to Brexit to a range of corporate and political scandals across the world makes our VUCA world feel that much more difficult to navigate, especially given our acute economic, environmental and social challenges we face. But we must continue to rally to look for opportunities to make progress in the area of sustainable … “Let’s Forget 2016 And Remember 2015”

Trust Risk: Corporate Affairs Professionals are Redefining How Business is Managing Trust

Many businesses are facing a trust deficiency that undermines their reputation equity. Not only it is an underlying threat to their license to operate, but it also represents a missed opportunity to engage in mutual, long-term, value-driven relationships with stakeholders. Trust has become such a critical strategic issue for business that it needs to be fully integrated as part of risk management. Continue reading this article in Communication World (CW), the digital magazine of the International Association of Business Communicators