And how brands can help break the disastrous cycle. The culture of unconscious consumption may finally be shifting. Conversations around sustainability have become mainstream, forcing retailers across categories to rethink their approaches to sustainability. The recent GlobeScan Healthy & Sustainable Living report finds there is strong interest in sustainable shopping, particularly among Gen Z consumers. When compared to baby boomers plus, Gen Z in the U.S. is significantly more interested in buying products secondhand (71% versus 34%), bringing their own … “Report: Inside Gen Z’s Conflicting Passions for Both Sustainability and Shopping”
As South Africans continue to experience frequent power outages, over three-quarters of South Africans (77%) believe the use of renewable energy will probably or definitely become widespread in the next decade. The energy crisis in South Africa has resulted from aging power infrastructure, mismanagement of the state-owned electricity company, and a lack of investment in new power generation capacity. However, most South Africans are optimistic that the country can soon turn to renewable energy sources such as wind and solar. … “Insight of the Week: 77% of South Africans Believe Renewable Energy Use Will Be More Common in the Next Decade”
GlobeScan conducts tens of thousands of interviews with stakeholders around the world each year for our clients and through our partnership with One Tree Planted, we have chosen to encourage stakeholders to participate in our research by planting trees in return for their valuable time. As we celebrate Earth Month, we are pleased to announce that in collaboration with One Tree Planted, we have planted over 25,000 trees, helping to impact reforestation all around the world. Reforestation supports all 17 … “Reforesting around the World with One Tree Planted”
Summary of our GlobeScan-M&C Saatchi LIFE radical collaboration event Today’s big sustainability challenges are often called ‘wicked problems’ – complex, interdependent and without simple solutions. That’s why GlobeScan has been collaborating with M&C Saatchi LIFE, the strategic advisory firm, to bring together our networks and help accelerate positive change. Our first session was about sharing practical examples of radical collaboration, powered by creativity. This was an energised gathering and panel discussion in London around the opportunities radical collaboration brings, followed … “Creative Solutions to Wicked Problems – Event Summary”
Europe is racing to reach net zero targets and enabling consumers to make more sustainable travel choices is a key piece of achieving this goal. Trainline, the European online rail and coach booking service, has helped kick off I Came By Train – a new cross-industry initiative to support people in making travel choices that are better for them and the environment we share, like swapping one car or plane journey to train. To help scale and supercharge this, we … “Sustainable Mobility: How Can We Get More People On Board With Train Travel?”
Nine in ten corporate employees say their motivation and loyalty grows as their employer becomes more socially or environmentally responsible. Younger people working for large companies are more likely than those over 30 to “strongly” agree, suggesting corporate sustainability will become increasingly important for attracting and retaining employees. Source: GlobeScan Radar Trends Report (survey of 29,293 people in the general public in June ‒ July 2022)
We are seven years on from signing the Paris Agreement on climate change and two years into the UN’s Decade of Action for accelerating sustainable solutions to the world’s biggest challenges. A new era of sustainability leadership is emerging that requires more impact at scale and pace. The time has come to deliver on the ambitious commitments and public goals that many companies have set to tackle climate change, safeguard the environment, protect human rights and fight inequality. The “what” … “Sustainable Business Now: Showcasing How Sustainability Works”
As we come to the end of an incredible year of twists and turns, we close out 2022 with a review of our most widely read posts of the year. The GlobeScan community gravitated toward our contributions on climate change, diversity, mental health, nature and biodiversity, sustainable lifestyles, leadership, and impact. Navigating the Nature Agenda: Insights for Collective Action and Leadership GlobeScan’s new shared research program, Navigating the Nature Agenda: Insights for Collective Action and Leadership was developed to understand … “Best of 2022 Highlights”
COP15, the most important conference for a global response to nature-related issues, is currently taking place in Montreal, Canada. As it is sure to have lasting effects on us all, here is a quick guide on what COP15 is, who is going, why it is important, and the key topics being discussed. Governments and organizations from around the world are convening from December 7th‒19th for the 15th meeting of the Conference of the Parties (COP) to the UN Convention on … “COP15: Nature in Crisis and Why Biodiversity Is Important”
Most of us are aware of the term “greenwashing,” i.e., the process of conveying a false impression or giving misleading information about the environmental credentials of a company’s products or services. It remains an all-too-common practice in markets everywhere, as executives use sustainability initiatives to project confidence, boost followership, and gain a commercial edge. However, failing to be upfront and transparent or making unsubstantiated claims is becoming increasingly risky for companies. The likes of Hyundai, Shell, Innocent Drinks, and Oatly … “Are Your Customers Worried about Greenwashing?”