The significant challenges that we have collectively faced over the last two years of the COVID-19 pandemic have once again put humanity to the test, and if the start of 2022 is any indication, we will need this resolve to navigate what could be another challenging year ahead. We have re-calibrated over the past 24 months, only to start from scratch and prioritize our personal and professional goals. Living with the changing shades of the pandemic is now a given. … “The Increasing Relevance of Leading a Healthy and Sustainable Lifestyle in India | Report”
In the wake of the COP26 talks, we again find ourselves critically analyzing the success of what is arguably the world’s most important summit. Were the commitments strong enough? Will those in power live up to the commitments? To bring current perspectives to life on climate change, I will draw from several recent GlobeScan research studies. In partnership with the SustainAbility Institute by ERM, the 2021 Climate Survey “Responding to Humanity’s Code Red” is the latest edition of our collaboration surveying experts … “With Climate Concern at All-Time High, Consumers Want Action More than Promises”
Findings from the latest Healthy & Sustainable Living Global Consumer Insights study shows that the public cares more than ever about a range of environmental issues – water pollution, natural resource depletion, climate change, air pollution, and loss of biodiversity. Individuals around the world also feel personally affected by climate change. In addition, people express a strong desire to make changes to the way they live, especially those under age 30, yet there remains a large aspiration-action gap when it … “Report: Despite Record Levels of Environmental Concern Across the World, Large Gap Remains between Aspiration and Action When it Comes to Sustainable Living”
We are proud to announce that GlobeScan has been recertified as a B Corp achieving an overall impact score of 101.2 – a 20.8-point increase on our original certification score of 80.4 in 2017. B Corps are businesses that use profits and growth for a greater good and have a positive impact in the lives of their employees and communities, and on the environment. Businesses are externally assessed across a range of criteria and must meet a certain overall score … “Globescan Announces Recertification as a B Corp™”
In GlobeScan’s 2020 Healthy & Sustainable Living survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations, vs 66% in 2019. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap. A perfect storm is emerging that points to a growing need for a more circular economy. Read the full article on SustainableBrands.com
Next month, GlobeScan and its growing set of brand partners will conduct their latest annual Healthy & Sustainable Living survey of roughly 30K people across 30 markets to explore consumer motivations, needs and expectations; as well as opportunities for influential organizations to support healthier and more sustainable living. Over the past year, COVID-19 has disrupted lives all around the world. Due to lockdown, our daily habits have changed dramatically in a very short time — but it’s impossible to say … “Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?”
As we move into a crucial decade of action on achieving serious progress on sustainability, many are hoping the COVID-19 pandemic and subsequent economic recession will serve to reset our priorities toward a greener future in line with the UN Sustainable Development Goals (SDGs). However, many experts are not optimistic about the possibility of a green recovery. Over half of sustainability professionals believe that COVID-19 instead will slow the rate of progress toward achieving the SDGs, according to a new … “Is COVID-19 Slowing Progress Toward the SDGs? Yes, Say Experts.”
The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible. The COVID-19-enforced lockdowns have been tough on all of us. To combat boredom, depression and anxiety, and to boost mental wellbeing, many of us have turned to exercise as a coping mechanism. The market for home fitness equipment grew … “Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?”
These days, it’s hard to argue that sustainability is a niche consumer interest. A vast majority of consumers worldwide believe we need to consume less, according to research by GlobeScan. More to the point, 57 percent of consumers in that survey were willing to pay more for sustainable products. But only about a quarter of them actually made any sustainable changes to their lifestyle or consumption. So what gives? “There’s this really marked intention-action gap when we’re asking people to … “The ‘Last Mile’ of Consumer Sustainability Behavior”
It is a common assumption that younger generations — Gen Z and millennials — are more greatly concerned with global challenges. Born in the digital age, these generations are seen to be more health-conscious, socially aware and environmentally responsible. This narrative is consistently reiterated by the media who frequently highlight the willingness of these younger generations to stand up for what they care about. In our Radically Better Future: The Next Gen Reckoning Report with BBMG, 73 percent of young … “Why Younger Generations are More Willing to Change in the Name of Sustainability”