One of the greatest challenges facing brands today is the ability to connect deeply with consumers. This is particularly difficult in a context of low trust in business, shifting consumer expectations and more choice in a global economy. In order for brands to build trust and connect with consumers, a new approach is required that must begin with purpose and intention. Explore Brand Purpose in Divided Times: Four Strategies for Brand Leadership – a BBMG/GlobeScan Study: Download Full report Read … “Brand Purpose in Divided Times: Four Strategies for Brand Leadership | Report”
More deeply understanding some of the key challenges facing young people across North America, Latin America and the Caribbean is in line with Scotiabank’s new strategy to invest 70% of its philanthropic support to organizations that help young people in the community. To help assess the state of health & well-being and education of young people in these communities, we worked in partnership with Scotiabank and an advisory council of leading external experts on key issues impacting young people to develop the Scotiabank … “Developing the Scotiabank Young People in the Community Index | Report”
The annual BSR/GlobeScan State of Sustainable Business Survey (now in its ninth year) provides insights into the world of sustainable business and aims to identify common perceptions and practices of corporate sustainability professionals. The 2017 survey offers unique insights on how companies are implementing sustainability goals, strengthening business resilience, and contributing to global development and climate change agendas. In addition to capturing the views of sustainability professionals, this year’s survey underscores how well sustainability is being incorporated into company practices … “The 2017 BSR/GlobeScan State of Sustainable Business Survey | Report”
Full report from The 2017 Sustainability Leaders: A GlobeScan/SustainAbility Survey
Initial findings from the 2017 Sustainability Leaders Survey by GlobeScan and SustainAbility in partnership with Sustainable Brands, unveiled today at the Sustainable Brands conference in Detroit, MI.
A white paper by GlobeScan and Frost & Sullivan on behalf of CSR Europe.
Findings from the latest GlobeScan/SustainAbility Survey.
Capitalizing on the Sustainable Benefits of the IoT’: observations from the HPE Living Progress Exchange, a global online stakeholder dialogue hosted by HPE and GlobeScan in September 2016.
A GlobeScan eBrief on trust and transparency in the supply chain.
In September 2016, GlobeScan was excited to partner with Hewlett Packard Enterprises (HPE) to deliver the fourth Living Progress Exchange (LPX). Building on the success of previous LPXs we went a step further with the latest version by holding an online dialogue simultaneously with an in-person panel at the GreenBiz VERGE conference. Our preparation and planning paid off as we were able to drive a very interesting discussion on the opportunities for and challenges of leveraging the Internet of Things … “Capitalizing on the Sustainable Benefits of the Internet of Things (IoT) | Report”