New independent research reveals global motivators to seafood purchase Consumers perceive NGOs and scientific organisations as contributing most to protecting oceans Independent certification increases consumer trust in brands Awareness of the blue MSC label is 37% amongst all consumers MSC-aware consumers say they will pay a premium of up to 11% for MSC labelled seafood LONDON, 13 July 2016 – New global independent research has found that sustainability is a key driver for seafood purchase. Across 21 countries overall, sustainability is … “Seafood Consumers Put Sustainability Before Price And Brand”
A report on Food & Beverage sector intelligence, drawn from GlobeScan Radar’s 2014 study of global public attitudes towards business in society.
It’s not shocking that research by National Geographic and GlobeScan shows that consumers care deeply about the food they eat and about how it is produced. More troubling is that most feel alienated from the food system. Just one in four consumers globally feel empowered to influence the way that food is produced, while only four in 10 say they have some influence as consumers over what food is available to them when shopping, according to GlobeScan and National Geographic’s latest … “Quantifying Global Interest in a Sustainable Food System”
Following on from our first and second blogs on young people’s expectations of business and their views on the future for Fairtrade, we take a look at teenagers who are willing to take action to spread the word and get involved in good causes. The infographic below highlights some of the findings from our recent study with UK teenagers (aged 13-20 years old) focused on the role of companies in society. Known as “Generation Fairtrade” – because they have grown up with … “Generation Fairtrade: Taking Action”
Bob Langert is the Vice President of CSR and Sustainability at McDonald’s. Bob leads on global sustainability efforts and works with McDonald’s system to grow their business by making a positive difference in society. McDonald’s has Five Sustainability Pillars: Food, Sourcing, Community, People and Planet. He and his team collaborate with internal leadership to integrate sustainability in day-to-day operations and decision-making. Bob’s team is responsible for ongoing sustainability reporting and works with a variety of external stakeholders. GlobeScan co-CEO Chris Coulter … “Recognizing Leaders: Bob Langert, McDonald’s”
Segmenting the Market Using the 2014 Greendex Data This is the last in a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. Again, we draw on the Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Greendex Article Series Our first installation of the series described the “Moveable Masses” segment, largest of the five groups that … “Changing Food Habits: Immobilized Greendex Segment”
Harriet Lamb has been the CEO of Fairtrade International since 2012. As Executive Director in 2001-12, Harriet guided the Fairtrade Foundation through a period of staggering growth, with estimated sales of Fairtrade products in the UK growing from £30m to £1.3bn. GlobeScan Director Caroline Holme recently interviewed Harriet to gain insight on the value Fairtrade puts on stakeholder intelligence to help build recognized leadership in an uncertain world. Fairtrade is different from our non-profit and corporate clients in that you sit … “Recognizing Leaders: Harriet Lamb, Fairtrade International”
As Fairtrade celebrates its 20th anniversary this year, what does the future look like in the hands of the generation who have grown up with Fairtrade? Following on from our first blog on young consumers’ demand for sustainable products and their views on the future for Fairtrade, we switch focus now to look at young people’s expectations of business. The infographic below highlights some of the findings from our recent study with UK teenagers (aged 13-20 years old) focused on the role of companies in … “Generation Fairtrade: Bridging the Trust Gap”
Segmenting the Market Using the 2014 Greendex Data This is the third in a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. Again, we draw on the Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Our first installation of the series described the “Moveable Masses” segment, largest of the five groups that our analysis has … “Changing Food Habits: Conflicted Consumers Greendex Segment”
Segmenting the Market Using the 2014 Greendex Data This is the second in a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. We draw on our recently published Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Our first installation of the series described the “Moveable Masses” segment, largest of the five groups that our … “Changing Food Habits: Motivated Greens Greendex Segment”