Corporate responsibility expectations vary by region. Discover key insights and why businesses must tailor sustainability strategies to stay relevant.
Consumers are more likely to reduce their meat consumption for health reasons rather than environmental concerns.
Perceived high price and taste are the top barriers to more plant-based food consumption
Millennials are most interested in eating plant-based diets according to global study by GlobeScan and EAT.
Americans agree on expectations for companies to treat employees fairly, regardless of gender, race, religion, or sexual orientation
Our global survey shows that Americans that identify as Democrats rank climate change as a top global concern, while those who consider themselves Republican place it last.
Segmentation based on sustainability attitudes uncovers two active consumer groups—Enthusiasts and Minimalists—each requiring a distinct marketing approach.
People remain largely receptive to healthy and sustainable offerings, associating them with highly desirable and positive lifestyles.
As we wrap up another year at GlobeScan, we would like to reflect on some of our favorite Insights of the Week from 2024
Large proportions of people are willing to pay more in taxes and higher prices to help limit climate change, though the level of support varies across regions between the Global North and Global South.