GlobeScan President, Chris Coulter writes in Triple Pundit to provide his impressions on how Rio+20 stacked up to expectations. While the formal governmental declaration issued last Friday is as at least as disappointing as predicted, Coulter argues Rio featured enough examples of commitments and leadership from business and civil society to enable us to visualize how a transition to sustainability can happen even if governments refuse to lead the way. Read the full article on Triple Pundit.
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Published by The Financial Times on June 25th, this letter was in written by GlobeScan Chairman, Doug Miller, in response to a June 7th article entitled “In search of the elusive ethical consumer”. Michael Skapinker’s “In search for the ethical consumer” was good as far as it went, but missed a couple of key points. The corporate interest in the ethical consumer that he outlines is well founded. It is a significant and growing segment of the consumer marketplace, currently in the range … “Trust Wins Over Ethical Consumers”
While a deal may be emerging at the Rio+20 sustainable development conference, it is already being criticized as inadequate to address pressing global challenges, particularly in terms of environmental protection and mitigating climate change. The inability of political leaders to agree to radical policies—changes that could prove unpalatable to their electorates in the midst of economic crisis—is often cited as a reason for the failure of recent UN summits to meet expectations.
Nonetheless, the latest GlobeScan public attitudes tracking suggests that most citizens around the world remain optimistic that progress on environmental protection will be made over the next two decades—and those in the world’s major emerging powers are significantly more optimistic than many of their developed-world counterparts.
Summit hosts Brazil, and China, emerge as the most bullish about the prospects of leaders making environmental progress in the decades to come (77% optimistic in both cases, with 35% very optimistic in Brazil). Emerging economic powers Indonesia and Mexico are not far behind. Among developed economies, Germans are the most optimistic (67%), followed by Americans (62%)—despite the US administration being widely seen as an obstacle to a more far-reaching agreement at Rio.
While optimists are also in the majority in the UK, Canada, and France, two in five or more are pessimistic in each of countries. However, the only country with a majority of pessimists is Greece—in keeping with the very downbeat worldview apparent in our recent polling there. This suggests that, overall, electorates may be more willing to accept a switch to environmentally sustainable policies than is sometimes assumed.
Finding from the GlobeScan Radar, Wave 1, 2012
For more information on this finding, please contact Sam Mountford (Read Bio)
GlobeScan Sustainability Director, Eric Whan writes in The Huffington Post to explore the challenges and disappointments some delegates at Rio+20 have experienced so far. Eric explains: “some 3,000 people are spending most of their time away from the Rio Centro in the Windsor Barra hotel talking about the role of the private sector in the transformation to global sustainability. Such high levels of interest bode well. The problem is, these same people do the same thing at conferences every year. This gathering … “Rio+20 Dispatch: Rio Re-Do”
One hundred years since the sinking of the Titanic, it is still debated why that fabled and fated ship hit an iceberg and went under. But surely the root cause was the widespread belief that she was unsinkable. Twenty years since the 1992 Earth Summit in Rio de Janeiro — which did so much to elevate environment and development on the global policy agenda — GlobeScan President, Chris Coulter, Dan Hendrix, President and CEO of Interface, and Mark Lee, Executive Director of SustainAbility fear a … “Will There Be Icebergs Near Rio?”
GlobeScan President, Chris Coulter writes in The Huffington Post to explore the discussions at Rio+20 that have been focused on the poor performance of, and low expectations for, governments when it comes to making progress on sustainable development. The level of criticism of governments across stakeholders is remarkable: in recent polls by GlobeScan and SustainAbility on the performance of institutions in the transition to sustainable development, both experts and the global public give governments the lowest ratings. Read the full article … “Rio+20 Dispatch: Government Is Dead. Long Live Government.”
From Financial Bottom-line Advantages to Job Creation and Sustainable Growth: Businesses Cannot Afford to Ignore the Benefits of a Green Economy, Report Says Download the Press Release (PDF) Rio de Janiero, 16 June 2012 – Businesses making the transition towards the green economy are already reaping rewards worth hundreds of millions of dollars in savings and high return on investment, while benefiting consumers, communities and the environment, says a new report entitled The Business Case for the Green Economy: Sustainable Return … “Businesses Cannot Afford to Ignore the Benefits of a Green Economy”
Global public opinion report on the state of sustainable development, by The Regeneration Roadmap
Global expert perspectives on the state of sustainable development, by The Regeneration Roadmap
Second white paper on sustainability leadership from The Regeneration Roadmap.
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In the latest The Regeneration Roadmap white paper, we share the perspectives of over 1,600 sustainability experts from 117 countries, and nearly 25,000 members of the global public from 22 countries. Through a series of surveys this spring, we gathered insights from these groups about their views of the state of sustainable development and perspectives on what is needed from business to accelerate progress. Click image to download the full report: Global Public Opinion Report on the State of Sustainable … “Down to Business: Leading at Rio+20 and Beyond”
As businesses seek ways to project credible messages about responsibility, many have been turning to partnerships with NGOs. This is not surprising—GlobeScan’s tracking indicates that public trust in NGOs continues to outstrip trust in business by a very significant margin, and most citizens in our global survey say that they would have increased respect for companies that choose to partner with NGOs.
However, GlobeScan’s latest monitoring of public sentiment on the issue suggests that the issue of partnerships is becoming more hazardous—for NGOs. A majority (53%) of those polled earlier this year across 23 countries say that their respect for a charity/NGO would go down if it chose to partner with a company. And this increased skepticism appears to be more pronounced in some major developing economies. Notably, the proportion in China who say they would lose respect for an NGO engaged in a corporate partnership has risen from 46% in 2003 to nearly four in five (78%) this year. There have also been significant rises in the proportions of such skeptics in India and Russia.
With the reputation of private business in these countries having been tainted by many high-profile corruption scandals, this may reflect public fear that NGOs’ independence and ability to act as rallying points for social change could be compromised. The rise in skepticism may also reflect misgivings about the coherence of existing corporate/NGO partnerships. On a recent GlobeScan webcast, SC Johnson’s Kelly Semrau stressed the importance of retaining “authenticity” when businesses and NGOs work together. These findings show this is also a preoccupation for consumers.
Finding from the GlobeScan Radar, Wave 1, 2012
For more information on this finding, please contact Sam Mountford (Read Bio)
Only 1 in 20 say their country should not commit to any international agreements Download the Press Release (PDF) LONDON, UK, 13 June 2012 – As the Rio+20 Earth Summit kicks off in Brazil this week, a new poll of 17,000 consumers across 17 countries finds that 55% of people worldwide want their government to “play a leadership role in making ambitious international commitments to reduce global poverty in ways that improve the environment.” A further 40% want their government to … “Consumers Call for Ambitious Leadership from their Governments at Rio+20 Earth Summit: Global Poll”
It is often asserted that a responsible approach towards the environment is a luxury that emerging economies—with large proportions of their populations often remaining in poverty—are unable to afford, and that their top priority must be economic growth, whatever the cost.
However, GlobeScan’s and SustainAbility‘s most recent survey of global consumers, conducted in collaboration with National Geographic, shows that those in emerging economies are even more likely than their developed-world peers to reject the notion that environmental responsibility and economic prosperity are mutually exclusive.
The survey among consumers across 17 countries asked them to say whether they thought a Green Economy would be more or less effective than today’s economy in addressing a range of environmental and social challenges—and found that, globally, consumers thought a Green Economy would be more effective in all areas except for the creation of low-paying jobs.
Consumers in emerging economies are much more optimistic about the overall impact of a Green Economy than those in industrialized countries—particularly on “improving quality of life.” In those emerging economies, net expectations of the Green Economy’s effectiveness at “improving quality of life” are nearly 20 points higher than in developed economies. Similarly, the Green Economy’s effectiveness at “increasing long-term economic growth,” “reducing poverty,” and “creating high-paying jobs” is rated much more highly in emerging economies than in industrialized ones, as this chart shows.
Emerging-economy governments—notably in China—having taken a hard-line stance against tougher environmental targets in international climate negotiations in the past, but these findings suggest that they may be underestimating their peoples’ ability to take a long-term view.
Finding from a recent Regeneration Roadmap press release on Green Economy.
For more information on this finding, please contact Sam Mountford (Read Bio)
– This article originally appeared June 7, 2012 on GreenBiz.com – June 8, 2012 – Unilever had painted itself into a corner. After the global consumer goods company published its Unilever’s Sustainable Living Plan laying out ambitious sustainability goals, company leaders realized meeting those goals was going to be tough. So they got creative. Working with GlobeScan, they created an online collaboration platform with one clear purpose – to enable Unilever to hit its sustainability targets for 2020. “We can’t solve these issues on our … “How Unilever Crowdsourced Creativity to Meet its Sustainability Goals”
Fondest memories revolve around water; Canadians concerned about quality of lakes and rivers TORONTO, Canada – June 7, 2012 – With only two weeks to the official start of summer, Canadians are looking forward to vacations, weekends at the cottage and spending time in or on the water swimming, sailing or at the beach. For many, their fondest outdoor experiences involve water – from swimming (33 per cent) and going to the beach (33 per cent), to fishing (28 per cent) and … “Canadians Living a Life Aquatic”
8 in 10 experts fear that governments will not take action short of catastrophe Download the Press Release (PDF) LONDON, UK, 6 June 2012 – As world leaders prepare to gather at the G20 and Rio+20 conferences later this month, two major global surveys released today by GlobeScan and SustainAbility find that expert and public confidence in national governments when it comes to governments’ ability to tackle global economic, environmental and social challenges are at severe lows. The findings suggest national … “International Polls Of Sustainability Experts And The Public Emphasize Growing Need For Private Sector Leadership On Sustainable Development”
The ongoing economic crisis appears to be having a negative influence on the global public’s judgment of progress on economic wellbeing, according to our latest global polling.
When asked to evaluate the state of progress on societal challenges over the last twenty years, people across 22 countries were more likely to feel that environmental protection and creating healthier and more equitable societies had got better over that period than felt the same way about improved economic wellbeing, which nearly as many felt had got worse (36%) as felt it had improved (39%).
These findings suggest that current socioeconomic difficulties may be making it difficult for citizens to perceive the widespread increase in living standards over the last two decades, which has been particularly marked in middle-income countries such as Brazil, India and China. Not surprisingly, these are the three countries most likely to perceive an improvement in economic wellbeing over the period, while troubled European and North American economies, particularly Greece, are the least likely.
The findings are drawn from The Regeneration Roadmap, GlobeScan and SustainAbility’s collaboration aimed at generating a roadmap for sustainable development over the coming years.
Finding from The Regeneration Roadmap, 2012
For more information on this finding, please contact Sam Mountford (Read Bio)
Green Economy Will Boost Jobs and Economic Growth, According to Global Poll of Consumers and Experts
Download the Press Release (PDF) LONDON, UK, 1 June 2012 – A Green Economy would have a more positive impact on major economic, social and environmental problems than today’s economy, according to two new global surveys of consumers and thought leaders released today. The polls, conducted by The Regeneration Roadmap in partnership with UNEP, surveyed 17,000 consumers across 17 countries and 1,600 sustainable development experts from business, civil society, government and academia from 117 countries. Consumers worldwide say a Green Economy … “Green Economy Will Boost Jobs and Economic Growth, According to Global Poll of Consumers and Experts”
In the past few years the internet has become a widely used tool for Chinese people to access information that would otherwise not be available, such as critical information about the government, but also for consumers to learn about the social and environmental responsibility of companies. In response to the banning of global social media sites such as Twitter, Facebook, and YouTube, Chinese internet users have instead developed their own widely used platforms for social networking and microblogging. China now boasts more than double the internet users of the USA, and more than 300 million Chinese consumers use social media according to a recent survey by McKinsey.
Chinese consumers use their newfound access to information to find information about the behaviour of companies; recent findings from GlobeScan’s 2012 Radar research programme shows that Chinese consumers are much more likely than consumers in other key markets to use social media to discover how responsibly companies are behaving on social, as well as environmental, issues. Compared to British or American consumers, the Chinese are twice as likely to claim they use social media to learn about CSR.
In 2011, several corporate scandals in China were uncovered and spread through social media, such as food safety problems of China’s largest meat processor Shuanghui, tainted Mengniu milk products, and a cover-up by authorities of the oil spill in the gulf of Bohai by the American company ConocoPhillips. As more scandals emerge, Chinese consumers are becoming more alert to corporate misbehaviour and increasingly eager to spread the word online.
Finding from the GlobeScan Radar, Wave 1, 2012
For more information on this finding, please contact Sam Mountford (Read Bio)
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The newly elected French President, François Hollande, has recently stated that China’s relationship to the EU is fundamentally adversarial. This is just the latest of many calls from Western officials trying to address a perceived unfairness in the world’s trade system, an unfairness for which they consider China mainly responsible.
Yet, despite this official “hostile” rhetoric, GlobeScan’s 2012 Country Ratings Poll finds that the global public’s opinion of China has improved significantly over the past year. The poll asked respondents to rate the influence of 16 countries and the European Union. On average, in 21 tracking countries, 50 per cent of respondents rate China’s influence in the world positively, while 31 per cent consider it to be negative—a substantial improvement since 2011, with positive views increasing by four points and negative views dropping by the same amount. China has now overtaken both the EU and the US on this measure. This improving trend is remarkable in Western countries—although in some of them negative perceptions continue to outnumber the positive. In Australia (61%), Canada (53%), the UK (57%), the US (42%), and Germany (42%), the proportion of positive views has never been higher since tracking began in 2005. Opinion has grown more positive in Spain and France as well.
A subsample of respondents was asked to say which of four possible areas was most influential in their judgment—foreign policy, the economy (including products and services), traditions and culture, or the way people are treated. Of those who think Chinese influence is positive, 51 per cent say this is because of China’s economy, products, and services. While China certainly triggers some feelings of apprehension—the economy is also the top reason (30%) cited by respondents who hold unfavourable views of China—these positive results suggest that publics increasingly acknowledge that China’s economic power has become vital to the world economy.
Finding from the 2012 GlobeScan/BBC Country Ratings Poll
For more information on this finding, please contact Sam Mountford (Read Bio)
GlobeScan’s ongoing tracking of public attitudes towards corporate leadership in social and environmental responsibility reveals a highly disparate picture, probably reflecting persistently low levels of public awareness of corporate activity in this area. When asked to name a company they consider to be socially or environmentally responsible, the public around the world names a very broadspectrum of companies, with the only companies able to “cut through” in individual countries usually being flagship brands strongly associated with the prestige of the nation in question (for instance, Samsung in South Korea, Petrobras in Brazil, VW in Germany, or Safaricom in Kenya).
The reasons given for considering a company to be socially responsible are equally diverse, but show some regional patterns. Charitable support—particularly as governments retrenches—is highly significant in North America. Employee treatment is key in Europe, where the workforce traditionally has higher expectations of employment conditions, while in the wake of a number of product-related scandals, the quality of products and services is dominant as a consideration in Asia. This suggests that companies looking to establish reputations for responsible business will need to take care to tailor the focus of their messaging to the regional context.
Finding from the GlobeScan Radar, Wave 1, 2012
For more information on this finding, please contact Sam Mountford (Read Bio)
[jumplinks] Download the Full Report (PDF) 10 May 2012 – Positive views of the European Union and European nations have declined sharply over the last year—so much so that Germany has been overtaken by Japan as the world’s most positively viewed major nation, a new 22-country global poll for BBC World Service suggests. The poll also finds that views of China have improved significantly over the last year, in both the developing and industrialised world, and that the country has now … “Views of Europe Slide Sharply in Global Poll, While Views of China Improve”
An exploration of climate change policy options, from The GlobeScan/SustainAbility Survey.