Society’s standards for corporate transparency are rapidly evolving. No small part of this is because of disruptions in technology and stakeholder expectations: the exponential pace of technological development and diffusion is recasting the way we communicate and receive information. Increasingly empowered stakeholders of all types are demanding different behaviors and performance from business. But more is at play. Expectations for transparency are intensifying at the same time as the intangible value of brands and their reputations grow ever larger but … “Building Trust: Why Transparency Must Be Part of the Equation | Report”
Recruiting, Retaining Employees is Top Driver of Corporate Advocacy WASHINGTON, Nov. 26 – Eight out of 10 corporate leaders believe companies now have an obligation to speak out on environmental, social and governance (ESG) issues, according to new research on brand advocacy conducted by GlobeScan and 3BL Media. The tightening labor market, specifically competitive pressure for companies to recruit and retain talent, is a key driver of the Brands Taking Stands movement, followed by efforts to protect and enhance corporate … “Brands Taking Stands: a Movement, Not a Moment”
Over the past decade, the worldwide elephant population has declined by over 30,000 per year due to reduced habitat, trophy hunting, and specifically poaching. Elephants are being slaughtered at an industrial scale for their ivory, with an estimated 415,000 left in the wild. At the current rate of population decline, the species could be extinct in the wild within the next 20 years. GlobeScan’s Asia Pacific Director Wander Meijer spoke with Zhou Fei, Chief Programme Officer of WWF China and … “Recognizing Leaders: Gavin Edwards and Zhou Fei, WWF”
Climate Action Starts At Home For many of us, climate change is a distant, complex issue that is difficult to understand. Most people recognise the problem and many are worried about it, but they can’t connect with how climate change will affect them personally and what they, as individuals, can do about it. As the world’s temperatures rise and consumer behaviour remains stuck at unsustainable levels, an urgent question for business, governments and civil society is: How can we engage … “IKEA Climate Action Study | Report & Webinar”
IKEA Group (Ingka Holding B.V. and its controlled entities*) and GlobeScan are delighted to invite you to a webinar on September 25 at 8am New York / 2pm Stockholm / 8pm Hong Kong to share the learnings from Climate Action Starts At Home – our research study conducted with thousands of people across the world. In this webinar Pia Heidenmark-Cook, Chief Sustainability Officer of IKEA Group and Chris Coulter, co-CEO of GlobeScan will present insights from our study and discuss their implications … “Upcoming Webinar with IKEA Group | Climate Action Starts At Home”
GlobeScan is pleased to have recently completed a second comprehensive study of seafood consumers globally for The Marine Stewardship Council. We surveyed more than 25,000 consumers in 22 countries and found that a large majority of consumers are increasingly demanding independent verification of sustainability claims in supermarkets (72% this year compared to 68% in our first study in 2016). Key Findings from the 2018 Seafood Consumers Study: 70% of seafood consumers say that they would like to hear more from … “Seafood Consumers Want Less Pollution and More Fish in the Sea”
Enabling Consumers to Make Sustainable Choices Through Transparency August 20th 2018: GlobeScan and the Sustainable Apparel Coalition today announced a new collaboration on a study to develop communication guidelines and materials for engaging consumers on the Higg Index – a holistic suite of tools for measuring sustainability performance across the industry value chain. GlobeScan will work with the Sustainable Apparel Coalition and its members to develop a robust, global approach to identify what consumers want to know about the sustainability … “GlobeScan Announces New Collaboration with Sustainable Apparel Coalition”
On May 31, GlobeScan and SC Johnson hosted an English/Spanish webinar, with a focus on Latin America, on how companies are raising the bar for transparency and why it matters. (See the recap of the Brazil-focused webinar from May 10 here) Chris Coulter, co-CEO of GlobeScan moderated the engaging conversation and shared his own insights from GlobeScan’s 20 years of global tracking on the sustainability agenda, and why fostering transparency is a defining characteristic of leadership. Kelly Semrau, Senior Vice President … “Webinar Recap | Making the Case for Building Trust Through Transparency (LatAm)”
GlobeScan and SC Johnson are delighted to invite you to a webinar on Thursday, May 31 at 9am CDT / 10am EST for an engaging conversation on how companies are raising the bar for transparency and why it matters. We’ll share with you insights from GlobeScan’s 20 years of global tracking on the sustainability agenda, with a focus on Latin America, and why fostering transparency is a defining characteristic of leadership. You’ll hear how SC Johnson – maker of trusted household products … “Upcoming Webinar | Making the Case for Building Trust Through Transparency (LatAm)”
On May 10, GlobeScan and SC Johnson hosted our first dual language webinar on how companies are raising the bar for transparency and why it matters. The lively discussion was moderated by Álvaro Almeida, Director, Brazil, GlobeScan. Chris Coulter, co-CEO of GlobeScan shared insights from GlobeScan’s 20 years of global tracking on the sustainability agenda, with a focus on Brazil, and why fostering transparency is a defining characteristic of leadership. Kelly Semrau, Senior Vice President – Global Corporate Affairs, Communication and … “Webinar Recap | Making the Case for Building Trust Through Transparency (Brazil)”