London, UK, 22 May 2019: A multi-country survey released today shows that a majority of shoppers are familiar with the FAIRTRADE Mark and believe it reflects their personal values. Consumers have trust in the Fairtrade Mark and closely associate it with providing fair prices, a living income and helping farmers to escape from poverty – attributes which are all crucial to building trust. Coffee is the most visible Fairtrade product across the eight countries surveyed, followed by bananas, chocolate and … “Consumers See Fairtrade as Reflection of Their Personal Values, Based on Fair Prices, Living Income and Improving Farmer Livelihoods”
25 country study to help identify barriers and opportunities for more sustainable lifestyles May 1st, 2019: A consortium of leading organizations today joined the insights and strategy consultancy GlobeScan in launching a new global consumer research study on the topic of Healthy and Sustainable Living. The study is a collaborative partnership among GlobeScan, IKEA, P&G, PepsiCo, VF Corporation, Visa, WWF International and others that will survey 25,000 consumers across 25 countries to explore current understanding, concerns, expectations and opportunities to support healthier … “Leading Organizations Launch Global Consumer Study on Healthy & Sustainable Living”
SDG Goal 12 Leadership Forum hosted by GlobeScan / C&A Foundation Read the full report from our online discussion of the United Nations Sustainable Development Goal 12, which aims to “do more and better with less” by ensuring sustainable consumption and production. Learn from the perspectives from more than 250 guest contributors who discussed how we can accelerate our transition to a circular economy – at pace and scale – inside and outside the fashion industry. SDG Forum 12 discussion … “Responsible Consumption and Production in Fashion & Beyond: Perspectives from the SDG 12 Leadership Forum | Report”
Webinar Recap Hosted by USAID Wildlife Asia, USAID Saving Species and GlobeScan In this webinar, we explore how, where and why consumers purchase products derived from four animals: Rhinos Elephants Pangolins Tigers Our experts discuss evidence-based recommendations to help reduce the demand for these animal products among different consumer segments. The research is based on multiple wildlife consumer demand studies in China, Thailand and Vietnam. The results uncovered the beliefs, attitudes and values of consumers which drive them to buy … “How to Reduce Consumer Demand for Wildlife in Asia”
As we are approaching a tipping point for the climate in the very near future, there needs to be a massive global mobilization to take action and reduce human impact on the climate. But how? A research study conducted by IKEA and GlobeScan that involved 14,000 individuals across 14 countries shows that even if climate change is widely acknowledged, it remains a distant, complex issue. People know about it, but they cannot deeply understand how the issue will affect them … “How Can Business Help People to Take Action on Climate Change?”
Expectations for corporate transparency are evolving in the context of rapidly changing technology and consumer expectations. Exploring the changing dynamics of corporate transparency, SC Johnson and GlobeScan partnered to engage more than thirty global thought leaders to get their perspectives on the future of corporate transparency and why it matters. The thought leaders were chosen because of their contributions and influence in the area of transparency, representing a wide variety of backgrounds in the corporate, NGO, academic, media and government sectors from different parts … “Seven Insights on the Future of Transparency”
Society’s standards for corporate transparency are rapidly evolving. No small part of this is because of disruptions in technology and stakeholder expectations: the exponential pace of technological development and diffusion is recasting the way we communicate and receive information. Increasingly empowered stakeholders of all types are demanding different behaviors and performance from business. But more is at play. Expectations for transparency are intensifying at the same time as the intangible value of brands and their reputations grow ever larger but … “Building Trust: Why Transparency Must Be Part of the Equation | Report”
Recruiting, Retaining Employees is Top Driver of Corporate Advocacy WASHINGTON, Nov. 26 – Eight out of 10 corporate leaders believe companies now have an obligation to speak out on environmental, social and governance (ESG) issues, according to new research on brand advocacy conducted by GlobeScan and 3BL Media. The tightening labor market, specifically competitive pressure for companies to recruit and retain talent, is a key driver of the Brands Taking Stands movement, followed by efforts to protect and enhance corporate … “Brands Taking Stands: a Movement, Not a Moment”
Over the past decade, the worldwide elephant population has declined by over 30,000 per year due to reduced habitat, trophy hunting, and specifically poaching. Elephants are being slaughtered at an industrial scale for their ivory, with an estimated 415,000 left in the wild. At the current rate of population decline, the species could be extinct in the wild within the next 20 years. GlobeScan’s Asia Pacific Director Wander Meijer spoke with Zhou Fei, Chief Programme Officer of WWF China and … “Recognizing Leaders: Gavin Edwards and Zhou Fei, WWF”
Climate Action Starts At Home For many of us, climate change is a distant, complex issue that is difficult to understand. Most people recognise the problem and many are worried about it, but they can’t connect with how climate change will affect them personally and what they, as individuals, can do about it. As the world’s temperatures rise and consumer behaviour remains stuck at unsustainable levels, an urgent question for business, governments and civil society is: How can we engage … “IKEA Climate Action Study | Report & Webinar”