Largest-ever Ivory Consumer Survey Also Finds Awareness is Low 12 December 2017 – As a landmark ban on domestic ivory trade comes into effect in China at the end of this month, a TRAFFIC, GlobeScan and WWF survey found that the ban has widespread support from a majority of consumers surveyed and that it is likely to substantially reduce ivory purchase. However, many citizens are unaware of the upcoming ban. The ban is widely hailed by the international community as a game changer that, … “Report: Upcoming Ivory Ban Widely Supported by Consumers in China”
TRAFFIC and WWF commissioned GlobeScan to conduct research in order to build upon previous consumer analysis and to generate up-to-date insights about ivory consumption and consumer perceptions toward the impending ivory ban. This research seeks to discover the nature of ivory consumption in 15 surveyed cities in China, to understand consumers’ perception towards the ivory ban, and to assess effective massaging and mechanisms for demand reduction. This research will also serve as the foundation of TRAFFIC and WWF’s future behavior change … “Demand Under the Ban: China Ivory Consumption Research | Report”
New Report by BBMG and GlobeScan Reveals Global Consumer Aspirations, Challenges 10 October 2017 – Trust is down. Expectations are up. And like never before, the world’s consumers are turning to brands to address the social and environmental challenges that affect their aspirations for a better life in divided times. According to a new global study by BBMG and GlobeScan, Brand Purpose in Divided Times, net trust in global companies to act in the best interest of society is negative (-2). And for … “Trust is Down, Expectations are Up as Brands Take Center Stage in Cultural Divides”
On October 10, along with our partners at BBMG, we hosted a webinar titled: Brand Purpose in Divided Times – Four Strategies for Brand Leadership. One of the greatest challenges facing brands today is the ability to connect deeply with consumers. This is particularly difficult in a context of low trust in business, shifting consumer expectations and more choice in a global economy. In order for brands to build trust and connect with consumers, a new approach is required that must … “Brand Purpose in Divided Times: Four Strategies for Brand Leadership”
One of the greatest challenges facing brands today is the ability to connect deeply with consumers. This is particularly difficult in a context of low trust in business, shifting consumer expectations and more choice in a global economy. In order for brands to build trust and connect with consumers, a new approach is required that must begin with purpose and intention. Explore Brand Purpose in Divided Times: Four Strategies for Brand Leadership – a BBMG/GlobeScan Study: Download Full report Read … “Brand Purpose in Divided Times: Four Strategies for Brand Leadership | Report”
This blog is part of the GlobeScan/SustainAbility Leaders Survey 20th anniversary project being conducted by GlobeScan and SustainAbility in partnership with Interface. Since 1997, GlobeScan has been asking a global panel of sustainability experts who exemplifies and what defines leadership on sustainable development. While asking the same questions for 20 years might sound a little too close to Einstein’s definition of insanity, in truth it has been fascinating, both for the constants in the process and for the huge changes in responses we have revealed. … “The Dynamics of Corporate Sustainability Leadership Over Two Decades: Insights from Dow’s Neil Hawkins”
Mid-May 2017, more than 2,000 sustainability professionals gathered in Detroit for the annual Sustainable Brands conference. SB’17 Detroit’s theme Redefining the Good Life was designed to let delegates explore “how redefined societal aspirations are transforming the way brands deliver value for their customers.” During the opening night plenaries, Eric Whan of GlobeScan and Mark Lee of SustainAbility presented the results of the 2017 GlobeScan-SustainAbility Leaders Survey. The GSS Leaders Survey has been running for two decades and explores sustainability expert views … “Building the Good Life: Evolving Perceptions of Corporate Sustainability Leadership”
Recognized as the most sustainable company in Latin America, Brazilian cosmetics manufacturer Natura is about to become a global player. It has offered €1 billion to L’Oreal for the acquisition of The Body Shop. The deal, set to be finalized by the end of this year, will solve one of Natura’s biggest challenges: how to scale up faster in the developed markets of Europe and the United States. Natura’s admiration for The Body Shop began a long time ago. The … “Natura’s Journey to Becoming a Global Company”
Join us for a webinar, ahead of publication of the report and held at two times to accommodate our global audiences, on the results of our annual BSR/GlobeScan State of Sustainable Business Survey. Since 2008, BSR has partnered with GlobeScan to survey the BSR membership on the ‘State of Sustainable Business,’ an annual study that looks at trends, successes, and challenges facing sustainability practitioners today. This year, it is more important than ever to learn how BSR members are driving sustainable business in today’s dynamic climate. Participants … “Upcoming Webinar: The State of Sustainable Business 2017 – Results from the BSR/GlobeScan Survey”
At the GreenBiz 17 conference held in Phoenix, Arizona on Feb 14-16, 2017, GlobeScan co-CEO Chris Coulter shared some new data from the 20th annual GlobeScan Radar program, the global public opinion study tracking societal views and expectations of business by consumers across over 20 countries. This annual survey measures and understands citizens’ expectations, attitudes and perceptions of business and its role in society. In the full video of Chris’ plenary below, where he also drew on findings from the GlobeScan/SustainAbility Survey, hear how … “Understanding Trust as a Driver of Business Excellence: GlobeScan co-CEO Chris Coulter’s Plenary from GreenBiz 17”