Tarred by the Same Brush: How Should American Companies React to the Declining Reputation of the US?
Among global publics, the US has never been the most popular country, at least in terms of the way people view the impact it has on the world. We know this because of the long-term tracking survey GlobeScan has conducted with the BBC World Service since 2005. In our latest global country poll for the BBC World Service, the US showed the most substantial decline in ratings out of all the countries polled this year. In 2012, the US … “Tarred by the Same Brush: How Should American Companies React to the Declining Reputation of the US?”